Tarun Tej 
If you asked anyone even casually into watches where the centre of the watch universe is, the answer was always the same. Geneva. There is no hesitation or qualifiers. Geneva was where brands spoke, where launches mattered, where calendars revolved. If you cared about watches, Switzerland was the reference point in the same way Hollywood … Read more
It always starts the same way. I am half asleep, phone practically glued to my face, and TikTok decides tonight is the night I learn about the luxury watch market again. One clip shows a kid in the Diamond District flipping a Datejust like it is an Air Jordan drop. Another claims he made five … Read more
I grew up with a very tidy picture of how you were meant to enter luxury. You saved up for months. You dressed well. You walked into an authorised dealer, nodded politely through a short speech about heritage, tried on something new under the boutique lighting and paid full retail as if it were a … Read more
For most of my teens and twenties, the image of a proper watch was fixed in my head. It looked exactly like a middle aged man in a crisp shirt, cuff pulled back just enough to reveal a Submariner or a Daytona. This was predictable. Movements. Waitlists. Bezels. Reference numbers. A quiet nod to investment … Read more
Every year I tell myself I will not get distracted by anything too shiny. I try to stay focused on movements, finishing, engineering and all the usual instincts that make you feel like a “serious collector”. But the moment I saw the turquoise stone Escale from Louis Vuitton in the Dubai Watch Week 2025, all … Read more
When I first got into watches, the picture I had of a “collector” formed itself without much thought. A middle aged guy in a steel Daytona or a Submariner. Polo shirt, quiet confidence, and probably a spec sheet memorised for every reference ever made. Early forums were full of men debating lug width, clasp revisions, … Read more
There is one moment that made this entire shift click for me. I was walking down Old Bond Street on a quiet afternoon, doing what fashion enthusiast does. I wanted to have a quick look. No intention to buy anything, no plan to ask for models that were obviously unavailable, just the small, harmless ritual … Read more
The funny thing I have learned about watches is that the one people notice on my wrist is never the one with the impressive dial or the serious spec sheet. It is almost always the simplest watch I own. A plain slightly worn piece I picked up during a very specific chapter of my life. … Read more
I have this one friend, let us call him John, who genuinely believed he had outsmarted the universe in 2022. And honestly, who could blame him? Those were the years when the market lost its collective mind. Stimulus cash was everywhere, crypto bros were discovering enlightenment via JPEGs, and half of Instagram had suddenly reinvented … Read more