private watch sale
How to Best Sell Your Watch: Choose the Right Channel for Your Goal
There is no universal best way to sell a watch. Compare dealer offers, consignment, auction, marketplaces and private sales by net proceeds, speed, and risk.
The watch register · 2026
Who made the watch on your wrist, and who owns that house today.
90 watch houses from 17 countries, set out by the year each was founded, and the groups that own them today. Buying advice by style, from dive watches to dress watches. And the smartwatches on today's wrists, on their makers' own figures.
TIME, TOLD STRAIGHT.
of 90
on record
on the register
Choosing a watch
Watches by style
Dive watches
Water resistance, a turning bezel, lume you can read underwater.
- Citizen unveils 2025 Eco-Drive Promaster dive watches with sapphire crystal
- Le Forban Marseillaise: Specs, Fit and Dive-Watch Claims
- Squale’s Dive-Watch Story: What “Since 1959” Really Means
Chronographs
A stopwatch on the dial, from racing classics to everyday sports watches.
- 2026 Watch Trends: Why Two-Tone Chronographs Are Back—and Which Models Matter
- Omega Speedmaster vs Christopher Ward C63 Valour: What Makes a Great Chronograph?
- Best Alternatives to a Rolex Daytona for a Similar Racing-Chronograph Look
Field watches
Plain, legible, tough: the soldier’s watch that became an everyday one.
- MICROMILSPEC Fieldmaster: A Norwegian Titanium Field Watch With 100+ Hours of Power Reserve
- Formex AirField vs. Field Automatic: What Changed in the New 40 mm Watch?
- Baltic Hermétique Field Watch: Tourer, Glacier, or Summer?
Pilot watches
Big numerals, big crowns, made to be read in a cockpit.
- Meet the IWC Pilot’s Watch Performance Chronograph 41 Year of the Goat (IW388310)
- Longines Spirit Pilot Blue: Which 2026 Watch Should You Choose?
- Tudor BB58 vs Longines Spirit Pilot Flyback: Which Watch Fits Your Priorities?
Dress watches
Thin, quiet and under a cuff.
- Orient Bambino vs. Mido Commander Datoday: Which Dress Watch Fits You?
- Rolex Perpetual 1908: What Gives This Dress Watch Its Class
- Finest Dress Watches: How to Wear One With Confidence
GMT watches
A second time zone at a glance, for travellers.
- 5 New GMT Watches of 2026: Frederique Constant, Seiko, Christopher Ward and More
- What Does a Two-Tone Dial Mean on a GMT Watch?
- Can a Quartz GMT Watch Keep Accurate Time Across Time Zones?
Under $500
Good watches that do not cost a month’s rent.
- TAG Heuer Indy 500 Watches: The 2026 Solargraph and Earlier Racing Editions
- Durable Watches for Parents: Verified Picks Under $500
- Casio Lists the GWFD1000BC-1 Frogman in the US for $1,500
Women's watches
By house, by colour, by shape.
- Patek Philippe Gets “More Aggressive” on Women’s Watch Strategy
- How Citizen Is Reframing Women’s Watches for a New Generation
- Best Rolex Watches for Women: 15 Picks by Size, Style, and Function
The registers
Watch houses by country
43houses
Swiss watch brands
Founded 1735 to 2012
Blancpain · Vacheron Constantin · Girard-Perregaux
4housesJapanese watch brands
Founded 1881 to 1960
Seiko · Citizen Watch · Orient Watch Company
5housesGerman watch brands
Founded 1845 to 2001
A. Lange & Söhne · Junghans · Kollmar & Jourdan
8housesAmerican watch brands
Founded 1837 to 2024
Invicta Watch Group · Waltham Watch Company · Bulova Watch Company
90housesWatch brands A to Z
Every house on record, by name, from 88 RUE DU RHONE on.
Oldest first
The longest-running houses on record
- 1721founded
Petrodvorets Watch Factory RussiaIndependentSaint Petersburg 305 years of watchmaking - 1735founded
Blancpain SwitzerlandThe Swatch GroupPaudex 291 years of watchmaking - 1755founded
Vacheron Constantin SwitzerlandRichemontPlan-les-Ouates 271 years of watchmaking - 1791founded
Girard-Perregaux SwitzerlandSowind GroupLa Chaux-de-Fonds 235 years of watchmaking - 1822founded
Bovet Fleurier SwitzerlandIndependentGeneva 204 years of watchmaking - 1830founded
Baume et Mercier SwitzerlandDamianiGeneva 196 years of watchmaking
Who owns what
The groups behind the dials
Smartwatches
The newest smartwatch of every maker
On the wrist
Best Workout Tracking Apps in 2026
- 1
ASICS Runkeeper8.8 VisitWorks with a watch Free plan Android · iPhone From $3.33/mo - 2 FS Final Surge8.6 VisitWorks with a watch Free plan Android · iPhone From $6.58/mo
- 3 MA MapMyRide8.6 VisitWorks with a watch Free plan Android · iPhone From $3.33/mo
- 4
Hevy8.4 VisitWorks with a watch Free plan Android · iPhone From $2/mo - 5 GC Garmin Connect8.3 VisitWorks with a watch Free plan Android · iPhone From $5.83/mo
The Movement
New on the blog
A watch brand, or a watch shop?
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