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These are historical U.S. Black Friday and Cyber Week 2025 prices, not live offers. Black Friday fell on November 28, 2025, and the deals below have expired as of August 18, 2026. The standout cash discounts included an M4 MacBook Air around $749, AirPods 4 at $79.99, AirPods Pro 2 at $139, Apple Watch Series 10 at $249 and Apple Watch Ultra 2 at $599. Apple’s own promotion instead offered gift cards—up to $250 on eligible Macs and up to $75 on eligible AirPods—so it suited people already planning another Apple purchase better than shoppers seeking the lowest checkout price. Black Friday 2025 date and historical roundup.
Best Apple Black Friday 2025 deals at a glance
The prices below were reported during different parts of the U.S. holiday sales period. They are historical low-price signals, not a promise that every configuration was available at that price throughout the event. Color, size, stock, seller and exact configuration could change the final price.
| Product | Reported historical price | Deal type and timing | Best suited to |
|---|---|---|---|
| 13-inch M4 MacBook Air | About $749 on a commonly reported configuration | About $250 off in early Black Friday and Black Friday coverage | Most students and general-purpose laptop buyers |
| 14-inch M5 MacBook Pro, base configuration | $1,349; reported as $250 off | Black Friday retailer discount | Buyers who need a Pro laptop’s display, ports or sustained performance |
| AirPods 4, standard model | About $79.99 | Cyber Week price; reported at Walmart after an Amazon low expired | People who want open-fit AirPods and do not need ANC |
| AirPods Pro 2 | About $139 | Early Walmart Black Friday promotion | Noise cancellation at a lower price than a newer premium model |
| Apple Watch SE 3, GPS | $50 off reported for 40mm and 44mm models | Amazon Black Friday coverage | Budget smartwatch and basic fitness needs |
| Apple Watch Series 10 | About $249 | Early promotion; reported as an all-time low at the time | A more complete everyday watch without Ultra pricing |
| Apple Watch Ultra 2 | About $599 | Retailer discount; described as a record low at the time | Outdoor use, ruggedness and the largest display |
Deal reports: early Walmart deals, Black Friday Apple deal roundup and Cyber Monday deals.
Apple’s official promotion: gift cards, not broad price cuts
Apple’s 2025 Shopping Event primarily rewarded eligible purchases with Apple Gift Cards instead of reducing the device’s checkout price. Reports put the maximum gift-card value at up to $250 for eligible Macs and up to $75 for eligible AirPods, including AirPods Pro 3 and AirPods Max. “Up to” matters: the maximum applied only to qualifying products, and it did not mean every Mac or AirPods purchase earned that amount. See coverage of Apple’s 2025 event.
#1 Best Overall
![Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant](https://m.media-amazon.com/images/I/416RQ0rtsUL._SL160_.jpg)
- A FULL-FEATURED HEALTH TRACKER—Apple Watch Series 11 gives you invaluable insights about your body, right from your wrist. Take an ECG anytime* and get alerts for a high and low heart rate or an irregular rhythm*—so you can stay closer to your heart. You can also view your overnight health tracking metrics with the Vitals app* and be notified of possible sleep apnea.*
- KNOW YOUR SLEEP SCORE—With advanced sleep tracking, Series 11 gives you a daily sleep score. It’s an easy way to help measure and understand the quality of your sleep, so you can make it more restorative.
- GET HYPERTENSION NOTIFICATIONS—Did you know that Series 11 can spot signs of chronic high blood pressure? By analyzing how your blood vessels respond to beats of the heart, it can notify you of possible hypertension.*
- SAFETY FEATURES—A smartwatch that puts your safety first. Series 11 can detect a hard fall or severe car crash, automatically help connect you with emergency services, and notify your emergency contacts.* Check In can automatically notify a loved one when you’ve arrived at your destination.
- A POWERFUL FITNESS TRACKER—With advanced metrics and motivating features like Pacer, Heart Rate Zones, training load, and Workout Buddy powered by Apple Intelligence from your nearby iPhone*—Series 11 is made to help everyone stay active, from runners and hikers to strength-training enthusiasts.
A gift card is useful value only if you will spend it. It does not lower the amount charged for the device at checkout, and it ties the reward to a future Apple purchase. Compare offers this way:
- Retailer markdown: the amount you pay now, before any applicable tax or shipping.
- Apple offer: Apple’s checkout price, plus a gift card you can use later.
- Conditional effective cost: checkout price minus the gift card’s face value, but only if you use the entire card for something you would otherwise have bought.
Do not count the gift card as cash off or add its value to a retailer discount unless that retailer explicitly allowed both offers to be used together. The official offer was most attractive to existing Apple customers with a planned future purchase; retailer discounts were often the better route to a lower immediate price.
Best MacBook deals
Best overall value: M4 MacBook Air
The M4 MacBook Air was the strongest broadly useful laptop deal in the 2025 coverage. Retailers reported reductions of roughly $250 across the lineup, with a commonly reported 13-inch configuration around $749. That figure is not a universal Air price: memory, SSD capacity, color, screen size and seller all matter. The early deal coverage and Black Friday roundup document the reported reductions.
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![Apple Watch Series 11 [GPS 42mm] Smartwatch with Rose Gold Aluminum Case with Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant](https://m.media-amazon.com/images/I/31caPPnRysL._SL160_.jpg)
- A FULL-FEATURED HEALTH TRACKER—Apple Watch Series 11 gives you invaluable insights about your body, right from your wrist. Take an ECG anytime* and get alerts for a high and low heart rate or an irregular rhythm*—so you can stay closer to your heart. You can also view your overnight health tracking metrics with the Vitals app* and be notified of possible sleep apnea.*
- KNOW YOUR SLEEP SCORE—With advanced sleep tracking, Series 11 gives you a daily sleep score. It’s an easy way to help measure and understand the quality of your sleep, so you can make it more restorative.
- GET HYPERTENSION NOTIFICATIONS—Did you know that Series 11 can spot signs of chronic high blood pressure? By analyzing how your blood vessels respond to beats of the heart, it can notify you of possible hypertension.*
- SAFETY FEATURES—A smartwatch that puts your safety first. Series 11 can detect a hard fall or severe car crash, automatically help connect you with emergency services, and notify your emergency contacts.* Check In can automatically notify a loved one when you’ve arrived at your destination.
- A POWERFUL FITNESS TRACKER—With advanced metrics and motivating features like Pacer, Heart Rate Zones, training load, and Workout Buddy powered by Apple Intelligence from your nearby iPhone*—Series 11 is made to help everyone stay active, from runners and hikers to strength-training enthusiasts.
For school, office work, browsing, travel, coding and light photo work, the Air was the rational pick for most buyers: it prioritizes portability and everyday performance over the Pro line’s sustained professional workloads and expanded port selection. Choose the 13-inch model if portability and price matter most; consider the 15-inch version if screen space is more valuable. Before comparing listings, confirm the memory and storage. A low base-model price may be poor value if your work needs more memory or room for local files.
Best premium deal: 14-inch M5 MacBook Pro
A base 14-inch M5 MacBook Pro with 16GB memory and 512GB storage was reported at $1,349, a $250 reduction. That is a specific configuration, not a price for every MacBook Pro; do not confuse it with higher-tier M5 Pro or M5 Max models. The deal made most sense for people who would benefit from sustained performance, a higher-end display or more ports. For ordinary school, office and web use, the discounted M4 Air was likely the more sensible spend. Historical M5 MacBook Pro deal report.
When Apple’s Mac gift card could win
Apple reportedly offered up to $250 in gift-card value with eligible MacBook Air, MacBook Pro, iMac and Mac mini purchases. Compare Apple’s actual checkout price and qualifying reward with a retailer’s cash price. A nominally similar $250 benefit is not an equivalent deal if the retailer takes $250 off now and Apple gives a card for later. Apple’s offer could still be preferable if you wanted Apple’s purchase and support options and knew you would use the card.
Rank #3
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant](https://m.media-amazon.com/images/I/31YiTby0pOL._SL160_.jpg)
- GET SMARTER HEALTH INSIGHTS—Apple Watch SE 3 is an advanced health tracker that helps you better understand your body. The smartwatch sends alerts for an irregular heart rhythm, or an unusually high or low heart rate.* You can view your overnight health tracking metrics with the Vitals app,* track your sleep score, and get sleep apnea notifications.*
- A GREAT FITNESS TRACKER—SE 3 can track your workouts in a healthy number of ways—from running and strength training to simply achieving your 10K steps a day. With real-time metrics and Workout Buddy powered by Apple Intelligence from your nearby iPhone,* you’ll hit your goals like never before.
- KEEP HELP CLOSE AT HAND—SE 3 is a smartwatch that can detect a hard fall or severe car crash and automatically help connect you to emergency services and notify your emergency contacts.* Check In can automatically notify a loved one when you’ve arrived at your destination.
- WOMEN’S HEALTH INSIGHTS—SE 3 has advanced sensors that track your wrist temperature while you sleep. With this smartwatch, you can log your periods and symptoms, get period predictions, and get notified of cycle deviations.*
- GREAT BATTERY LIFE AND FASTER CHARGING—Enjoy a smartwatch with all-day, 18-hour battery life* from sunup to sundown. Then charge up to twice as fast as SE 2* and get up to 8 hours of battery in just 15 minutes.*
Best AirPods deals
Best budget pick: AirPods 4
Standard AirPods 4 were reported around $79.99 during Cyber Week. The low price was for the standard model, not necessarily AirPods 4 with Active Noise Cancellation (ANC). The distinction changes both features and value: choose standard AirPods if you want the open-fit design and do not need noise cancellation; compare the ANC version if you commute, fly or work in noisy spaces. Confirm the exact model and charging-case features on the listing rather than relying on a generic “AirPods 4” headline. Cyber Week AirPods 4 report.
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AirPods Pro 2 reportedly dropped to about $139 in an early Walmart promotion. For buyers who wanted noise cancellation but did not need the newest generation, that could be a better value than paying more for a newer premium model. Check that the listing is new and sealed, identify the seller, and verify warranty and return terms. The deal was an early promotion, not a guarantee that $139 remained available on Black Friday itself. Early Walmart deal report.
AirPods Pro 3 and AirPods Max
AirPods Pro 3 were among the eligible products in Apple’s gift-card event, with AirPods rewards reported up to $75. Retailer cash prices varied by date, so compare a dated, exact-model offer rather than treating the gift card as a discount. AirPods Max were also reported eligible for up to $75 in Apple gift-card value. They are a poor fit if you mainly want inexpensive earbuds or the biggest percentage discount; compare the exact generation and connector, and weigh the retailer’s direct markdown against a conditional Apple reward.
Rank #4
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Midnight Aluminum Case with Midnight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant](https://m.media-amazon.com/images/I/31Gq8SToFJL._SL160_.jpg)
- GET SMARTER HEALTH INSIGHTS—Apple Watch SE 3 is an advanced health tracker that helps you better understand your body. The smartwatch sends alerts for an irregular heart rhythm, or an unusually high or low heart rate.* You can view your overnight health tracking metrics with the Vitals app,* track your sleep score, and get sleep apnea notifications.*
- A GREAT FITNESS TRACKER—SE 3 can track your workouts in a healthy number of ways—from running and strength training to simply achieving your 10K steps a day. With real-time metrics and Workout Buddy powered by Apple Intelligence from your nearby iPhone,* you’ll hit your goals like never before.
- KEEP HELP CLOSE AT HAND—SE 3 is a smartwatch that can detect a hard fall or severe car crash and automatically help connect you to emergency services and notify your emergency contacts.* Check In can automatically notify a loved one when you’ve arrived at your destination.
- WOMEN’S HEALTH INSIGHTS—SE 3 has advanced sensors that track your wrist temperature while you sleep. With this smartwatch, you can log your periods and symptoms, get period predictions, and get notified of cycle deviations.*
- GREAT BATTERY LIFE AND FASTER CHARGING—Enjoy a smartwatch with all-day, 18-hour battery life* from sunup to sundown. Then charge up to twice as fast as SE 2* and get up to 8 hours of battery in just 15 minutes.*
Best Apple Watch deals
Best budget: Apple Watch SE 3
Amazon coverage reported $50 off both 40mm and 44mm GPS versions of Apple Watch SE 3. This was the budget choice for notifications, Apple Pay, activity tracking and basic fitness use—not an equivalent substitute for a higher-tier Series watch. Confirm the GPS configuration, case size and band; do not assume the reported reduction applied to cellular models. Also consider whether the sensors and display features omitted from the SE matter to you. SE 3 deal report.
Best everyday value: Series 10, or Series 11 if the price is right
Apple Watch Series 10 was reported around $249, described as an all-time low at the time. It was a strong middle ground for a buyer seeking more of the Series line’s display and health-feature set without Ultra pricing. The offer’s exact size, case material, color, connectivity and band determine whether it is comparable to another listing; an aluminum GPS model is not the same deal as titanium or GPS + Cellular.
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Best Value
![Apple Watch Series 11 [GPS 42mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant](https://m.media-amazon.com/images/I/41s72HIk5TL._SL160_.jpg)
- A FULL-FEATURED HEALTH TRACKER—Apple Watch Series 11 gives you invaluable insights about your body, right from your wrist. Take an ECG anytime* and get alerts for a high and low heart rate or an irregular rhythm*—so you can stay closer to your heart. You can also view your overnight health tracking metrics with the Vitals app* and be notified of possible sleep apnea.*
- KNOW YOUR SLEEP SCORE—With advanced sleep tracking, Series 11 gives you a daily sleep score. It’s an easy way to help measure and understand the quality of your sleep, so you can make it more restorative.
- GET HYPERTENSION NOTIFICATIONS—Did you know that Series 11 can spot signs of chronic high blood pressure? By analyzing how your blood vessels respond to beats of the heart, it can notify you of possible hypertension.*
- SAFETY FEATURES—A smartwatch that puts your safety first. Series 11 can detect a hard fall or severe car crash, automatically help connect you with emergency services, and notify your emergency contacts.* Check In can automatically notify a loved one when you’ve arrived at your destination.
- A POWERFUL FITNESS TRACKER—With advanced metrics and motivating features like Pacer, Heart Rate Zones, training load, and Workout Buddy powered by Apple Intelligence from your nearby iPhone*—Series 11 is made to help everyone stay active, from runners and hikers to strength-training enthusiasts.
Best for rugged and outdoor use: Ultra 2
Apple Watch Ultra 2 reportedly fell to about $599. It makes sense for buyers who specifically want the larger display, rugged build, outdoor-oriented features or longer battery expectations. It is excessive if your main goals are notifications and casual activity tracking; compare it with a discounted Series model before paying the premium. The reported price was described as a low at that time, not a guarantee for every band or configuration. Historical Ultra 2 deal reporting.
For any Watch deal, compare the exact model generation, 40/44mm or other case size where applicable, GPS versus GPS + Cellular, case material, included band and condition. Cellular versions can also entail carrier service costs beyond the purchase price.
Which retailer was best?
There was no single retailer that won every product category. Price, stock and timing differed, so compare the exact configuration and total checkout cost rather than choosing by store name alone.
| Retailer | Where it tended to make sense | What to check |
|---|---|---|
| Apple | Official configurations, trade-in and Apple’s gift-card event | Gift card is future Apple spending, not cash off; verify the eligible model and reward. |
| Amazon | Competitive AirPods, Watch and MacBook prices, with frequent price changes | Check “sold by,” condition, warranty and return terms. Marketplace listings may differ from Amazon-sold stock. |
| Best Buy | Broad assortment, local pickup and clear configuration listings | Doorbuster stock may be limited; check membership requirements and distinguish new from open-box. |
| Walmart | Aggressive AirPods and Watch promotions, including the reported $139 AirPods Pro 2 | Verify whether Walmart or a marketplace seller is selling the item; clearance may mean an older configuration. |
| Target | Store pickup and possible value from Target Circle rewards or gift-card promotions | Calculate the effective value of rewards and check local stock and configuration selection. |
| Costco | Member-only pricing, bundles or other membership-dependent benefits | Compare the whole package and membership cost, not just sticker price; selection may be narrower. |
Store policies and product availability can change. Historical pages include Best Buy’s Apple Black Friday category and Target’s Apple Black Friday page. A historical retailer page does not establish that a deal remains active.
Buy early or wait for Cyber Monday?
Waiting until Black Friday did not guarantee a lower price. Significant offers appeared in early November, including the reported $139 AirPods Pro 2 promotion and M4 MacBook Air reductions. Cyber Monday coverage still showed deals such as AirPods 4 around $79.99, but a later date did not guarantee a new low or renewed stock. If a deal already met your target price, the trade-off was paying early versus risking a sellout—not certainty that waiting would save more. Cyber Monday 2025 coverage.
Quick Recap
Checklist for comparing Apple deals
- Match the exact generation and model number, not just the product family name.
- For a Mac, compare chip, memory, SSD, screen size and condition.
- For an Apple Watch, match case size, material, GPS or cellular, and band.
- For AirPods, distinguish standard from ANC versions and verify the charging case and connector.
- Check whether the item is new, open-box, refurbished or renewed.
- On a marketplace listing, inspect the seller, warranty eligibility, returns and shipping.
- Compare the final checkout price. Treat gift cards and rewards as conditional value, not cash savings.
- Check return deadlines and save the listing or receipt if you need to resolve a price or condition dispute.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
