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Willful is one of the most popular smartwatch brands on Amazon, but with such a low price, you’re probably wondering if it’s any good. Well, I purchased one and have been wearing it for the last week so here’s my honest review.
Overall Verdict
The Willful smartwatch is a simple, but reliable smartwatch with excellent battery life. If you’re looking for basic features such as alerting you of new messages and tracking your daily step count, the Willful is great value for money and very comfortable to wear.
However, if you’re looking for more advanced features, the Amazfit Bip U is an excellent budget smartwatch with broader and more detailed sports tracking, a better user interface, and additional sensors such as GPS and blood oxygen saturation monitoring.
| PROS | CONS |
| ✅ Lightweight and comfortable to wear | ❌ Very basic features |
| ✅ Excellent battery life that easily lasts a week | ❌ No third party apps |
| ✅ Media controls are accessible whilst working out | ❌ Smartphone app isn’t the easiest to navigate |
| ✅ Screen is bright and suitable for use indoors or outside | ❌ Only 4 watch faces with no widgets |
| ❌ Notification mirroring is limited to 10 select apps |
Willful Smartwatch
Willful is a budget smartwatch brand from China that’s owned by YAMAY. Their watches are made in Shenzen and sold across North America, Europe, Japan, and Australia. Their watches use a proprietary operating system that works with both Android and iPhone, with a focus on simplicity, battery life, and affordability rather than high-end features.
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What’s In The Box
The Willful smartwatch arrives in a smart black box that made the unboxing experience very easy and enjoyable. Inside, the watch is neatly presented along with the charging cable and operating instructions.
The charger is a magnetic clip-on charger with a USB adaptor, you’ll need to ensure you have the relevant power adaptor to hand.
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The body of the watch is made from plastic and so is very lightweight at just 31g. This makes it very comfortable to wear on your wrist and the slim profile of the watch means it could easily be worn during workouts without limiting your movement.
It also has an IP68 rating which means it can be submerged in 1.5m of water for 30 minutes so is suitable for wearing in the shower or swimming.
The strap is a black rubber silicone strap, this has quick-release pins allowing you to swap out the strap for any other standard strap.
The display is a 1.3” TFT touch screen, it has three brightness settings with the brightest being suitable for general outdoor use. There is no always-on display, instead, it wakes when you lift your wrist. This worked consistently as long as the movement was very obvious.
It has a single button that acts as a back button, there is no crown dial or rotating bezel, but given the simple interface, this wasn’t a deal-breaker.
#1 Best Overall
- Replacement Charger for VeryFitPro Fitpolo Tozo Smartwatch, Magnetic Charging Cable Cord for YAMAY SW021 SW025 Letsfit ID205L ID205U ID205S Wyze 44mm 47mm.
- Magnetic Charging Method - Gold-plated magnetic 2 pins contact, ensures stable current transmission for YAMAY SW021 Willful SW023 SW025.
- High Quality - Over voltage protection, over current protection. safe to protect for Fitpolo smart watch.
- Compact and Lightweight Design - Cable length 1m / 3.3ft, convenient for travelers and business users.
- Notice for Using - We advise that you connect to usb ports on power adapter, car charger, power bank, laptop, PC, etc.
Features
When you first receive the watch, most of the features are turned off by default so you’ll need to have a play around in the app to set up notifications, call alerts, etc.
The interface is easy to navigate with most settings accessible within two or three gestures from the home screen. The main menu is accessed with a left swipe, this provides access to the sports tracking, timer, alarm, and music controls.
A right swipe from the home screen will take you to the quick settings menu. This is slightly unfamiliar as you’d usually expect quick settings to be a swipe down, but once I overcame the initial confusion it was a fast way to switch on do not disturb mode or for locating my phone.
Watch Faces
The number of watch faces is very limited compared to other budget smartwatches I’ve reviewed. There are four watch faces pre-installed on the watch to choose between, however, there is no way to add additional watch faces.
The watch faces are limited to showing the time and date, I could not find any option to show daily fitness goals such as a step counter on the home screen.
Rank #2
![Vanjua [2-Pack] Smart Watch Charger Magnetic Charging Cable for Letsfit Veryfitpro Willful YAMAY SW023 ID205L SW021 ID205U ID205S SW025 Uwatch 3S](https://m.media-amazon.com/images/I/41G9chfeVFL._SL160_.jpg)
- 【Wide Compatibility】Perfectly compatible with smartwatch models: SW021, SW023, SW025, ID205L, ID205G, ID205U, ID205S, ID206, ID216, Uwatch 3S, Urun, Urun S, Ufit Gst. Suitable for YAMAY, Willful, LETSCOM, Lintelek, Blackview, Umidigi, Fitpolo, Letsfit， Veryfitpro and other watches. [Note: Please confirm the center distance between the two magnetic charging contacts is 2.84 mm (0.11 inch) before purchasing.]
- 【Magnetic Charging Design】Equipped with built-in pure copper contact probes, this charging cable delivers stable magnetic attraction. It automatically snaps onto your Letsfit / Veryfitpro / Willful / YAMAY / SW023 / ID205L / SW021 / ID205U / ID205S / SW025 / Uwatch 3S smartwatch for effortless charging, offering a simpler and more convenient charging experience.
- 【Fast & Secure Chargin】This magnetic charging cable fully charges your Letsfit / Veryfitpro / Willful / YAMAY / SW023 / ID205L / SW021 / ID205U / ID205S / SW025 / Uwatch 3S smartwatch within only 2.5 hours. Built-in overvoltage and overcurrent protection safeguards your device during charging.
- 【Lightweight, Portable & Durable】Crafted from premium ABS, PVC material and copper wire for stable current transmission and high-temperature resistance, this ID205L smartwatch charging cable delivers consistent charging performance. Lightweight and compact for easy storage in pockets or bags, it is an ideal companion for travel. Simply plug it into a computer USB / USB C port or power bank to start convenient charging anytime.
- 【Package Includes】2 x 3.3 FT Magnetic Smart Watch Charging Cables (USB + USB-C). We provide attentive, fast-response support; please contact our team anytime if you have any product or usage issues.
Notifications
One of the main features of the Willful watch is that it mirrors your notifications. These pop up when they first come through and a feed of notifications can be accessed by swiping down from the home screen. You can’t interact with the notifications or reply to messages, but you can dismiss them as they come through.
The downside is that it doesn’t mirror all notifications, only 10 select apps are supported which include calendar, email, SMS, Facebook, Twitter, Whatsapp, LinkedIn, Instagram, Facebook Messenger, and Gmail. If you use any other messaging apps such as Telegram, Snapchat, or Line, then this isn’t the watch for you.
The watch also has a timer, alarm, heart rate monitor, and breathing exercises. Whilst none of these features excel, they are occasionally quite useful to have such as when I needed an egg timer.
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Health & Fitness Tracking
Health Tracking
In terms of health tracking, the watch counts your daily steps and uses this to estimate your calories burned and distance traveled. This information can be found by swiping up from the home screen and cycling through the different screens for each metric.
It’s also synced to your phone in the VeryFitPro companion app. Unfortunately, there is no integration with other fitness apps like Google Fit or Strava.
The watch also has a heart rate monitor, however, I found the reporting on this to be inconsistent so I wouldn’t recommend you rely on it too heavily, especially if you have any health conditions that need to be monitored.
Rank #3
- 【Precise 2-Pin Magnetic Design】Smart watch charger Designed specifically for watches using a 2-pin magnetic charging interface with 0.11in (2.84mm) pin spacing. Please carefully check the charging contact distance in the product images before purchase. Not suitable for 0.16in (4mm) spacing.
- 【Strict Model Compatibility】Smart watch charger magnetic, only compatible with ID205U, ID205L, ID205S, ID205G, ID206 and ID216 models. Not compatible with ID205 or other versions. Refer to compatibility images to avoid incorrect selection.
- 【Enhanced Durability for Daily Use】Built with reinforced cable joints and tested for over 6000 bending cycles. Flexible outer jacket resists wear, pulling and twisting, making this charger ideal for everyday home, office or travel use.
- 【Safe & Reliable Charging】Integrated over-current, over-voltage, short-circuit and over-temperature protection help safeguard your smartwatch battery. Premium copper wire and gold-plated pins ensure stable current transmission and consistent charging performance.
- 【Complete Charging Solution】Compact and lightweight design for easy portability. Package includes magnetic charging cable and wall adapter, providing a convenient all-in-one charging solution without the need to purchase additional accessories.
Fitness Tracking
When you want to work out, you can choose from 7 different sports that are preloaded on the watch. These are running, walking, cycling, climbing, treadmill, spinning, and yoga.
When you start an activity, the watch starts a timer and keeps track of your steps and distance traveled. It also activates the heart rate monitor, all of which can be seen in the app afterward.
I like that you can still access the music controls whilst doing an activity. Many of the other budget smartwatches I have reviewed do not allow this which has always been a frustration.
Smartphone App
The watch connects to your phone using Bluetooth low energy 4.2 and the VeryFitPro app which is available for Android and iPhone.
The app is very simple and provides the basic functions you’d expect. However, it’s not great for navigating, the English is poor in some areas and things aren’t always where you’d expect, for example, your daily fitness goals are displayed in a different place to your weekly and monthly goals.
Rank #4
![SENGKOB [2-Pack] 3.3FT Smart Watch Charger Magnetic USB Charging Cable for Letsfit Willful YAMAY VeryFitPro SW023 ID205L SW021 ID205U ID205S SW025 Uwatch 3S 3 2 2S](https://m.media-amazon.com/images/I/316SdTHOniL._SL160_.jpg)
- 【Wide Compatibility】Compatible with Model SW021 SW023 SW025 ID205L ID205G ID205U ID205S ID206 ID216 Uwatch 2/2S/3/3S/Urun/Urun s/Ufit Gst Smartwatch for any brand, compatible with YAMAY, Willful,Letsfit, LETSCOM, Lintelek, Blackview, Umidigi, Fitpolo(Measurement method: Measure whether the distance between the center point of two magnet charging ports is equal to 2.84mm or 0.11in)
- 【Strong Magnetic Charging】Built-in pure copper probe, this USB charging cable comes with solid magnetic power. It can fast automatically adsorb the watch to charge. Upgraded magnet enhances the charger's efficiency and speed. The magnetic design also won't damage your smartwatch.
- 【Durable & Portable】This smartwatch charger is made of ABS material and flexible PVC. The charger cable had been tested bending more than 6000+ times. It's lightweight and easy to roll and store, suitable for home use, office, and traveling.
- 【Fast and safe charging】It only takes 2.5 hours to fully charge the smartwatch using this watch charging cable，and the magnetic watch charger has built-in overvoltage and overcurrent protection.
- 【Package Contents】2pack 3.3 feet/100 cm smart watch charging cables.The watch charger has a wide range of compatibility. You can use the USB port of a PC, laptop or adapter to quickly and safely charge your smart watch.（Note: Please make sure the model of the watch is correct before placing an order to avoid wrong buying.）
Battery Life
Battery life is where this watch excels. The watch has a 210mAh battery which Willful says will last at least 7 days. In my own testing, after wearing the watch for more than a week it still had 50% of its battery remaining so I’d suggest it lasts even longer than the manufacturer suggests.
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If you’re looking for basic features and an affordable price, the Willful is a reliable and comfortable smartwatch. It can provide notifications from the most popular messaging apps and track your daily fitness goals including steps, distance traveled and calories burned.
However, beyond these basic functions, the watch cannot do much else and has limited integration with your phone and other fitness apps.
If you can afford to spend a little more, the Amazfit Bip is our top budget smartwatch and offers a far better experience than the Willful watch. We particularly liked the Amazfit Bip’s health tracking via the companion app, the inclusion of GPS to provide route information after your workouts, and the range of 50 watch faces with customization.
Our Take On Low-Budget Smartwatches
Disclaimer- We did not disassemble the watches so we’re not able to conclude with absolute certainty that they are identical.
However, for all practical purposes, after wearing and testing these smartwatches for over a month, we are not able to find any significant differences between these four models.
The only noticeable difference we can see is the branding and packaging of each model, the style of the button on the side, and a few minor differences in the user interface.
Because of our findings, if you decide to buy one of these – we’d recommend you buy whichever model is the cheapest.
For your convenience, we’ve listed the current Amazon prices of these watches below.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
