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Artem

Introducing the Artem Loop-less HydroFlex Straps

Artem’s Loop-less HydroFlex pairs FKM rubber with a folding deployant clasp. Check lug width, wrist-length range, clasp inclusion, and regional pricing before ordering.

By WatchRanker Team 3 min read
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The Artem Loop-less HydroFlex combines the brand’s FKM-rubber HydroFlex strap with a folding deployant clasp system designed to eliminate loose strap tails and keepers. Before ordering, check your watch’s lug width, your wrist size, and whether the clasp is included: on the surfaced UK listing, the clasp is sold separately.

What is the Artem Loop-less HydroFlex strap?

It is a rubber watch strap built around a folding deployant clasp rather than the pin buckle and keepers used on a conventional strap. You set the fit, then open and close the clasp to put the watch on or take it off. Artem presents the Loop-less design as a way to avoid a loose strap tail.

Artem describes HydroFlex as dual-stage vulcanised FKM rubber, and specifies that it is waterproof and fully vegan. Those are manufacturer descriptions; the available coverage does not establish independent waterproof testing or long-term durability. Fratello’s March 3, 2025 video described the design as “the look of sailcloth with the performance of FKM rubber” and said the strap is made from a single piece of molded FKM rubber. That characterization belongs to Fratello, not an independent performance test. Fratello

Fratello’s February 7, 2025 launch article contrasted the Loop-less HydroFlex with conventional pin-buckle HydroFlex straps and described earlier Loop-less Sailcloth straps as more structured. Author Michael Stockton disclosed that Artem sent sample straps to the publication and that he had worn one for several days. That is short-term editorial experience, not a controlled comparison or evidence of long-term wear. Fratello

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How do I choose the right lug width and strap length?

Match the strap to the watch

Measure the distance between the inside edges of the watch’s lugs, then select the matching lug-width option. Also check the taper: the strap narrows toward the clasp, and the clasp-end width must be compatible with the clasp you plan to use. Artem’s UK product page lists a thickness taper from 5.4mm to 2.2mm and these lug-width/taper combinations:

Lug width Tapered clasp-end width
18mm 16mm
19mm 16mm
20mm 16mm
20mm 18mm
21mm 18mm
22mm 20mm
23mm 20mm

These configurations are listed on Artem’s UK page; confirm the options shown for your chosen product and market before ordering. The straps are listed with fitted stainless-steel quick-release spring bars. Check the product page and your watch’s spring-bar fit rather than assuming compatibility from lug width alone. Artem UK product page

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Choose a length using your wrist measurement

Measure your wrist circumference and use Artem’s stated ranges as a starting point:

Artem length Listed wrist circumference
XS 5.1–6.4 inches (13–16.25cm)
Standard 6.5–7.75 inches (16.5–19.7cm)
XL 7.8–9.1 inches (19.8–23.1cm)

These are Artem’s published ranges, not a guarantee of how the clasp will sit on every wrist. If your measurement falls between ranges, or you prefer a particularly snug or loose fit, confirm sizing with the seller before ordering. Artem product page

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Does the Artem Loop-less HydroFlex come with the clasp?

Do not assume it does. The surfaced UK product listing sells the Loop-less deployant clasp separately, while the US product page shows an optional clasp. Check the exact listing and selected configuration, then verify the clasp width matches the strap’s tapered end. Include the clasp in your total cost if it is not bundled with your strap.

What does it cost, and what are the terms?

At the time these listings were surfaced, Artem’s US collection page showed strap variants at $248, and the US product page showed the optional clasp at $87. The surfaced UK product page listed the strap at £199. These are region-specific listed prices, not a promise of current pricing; taxes, shipping, availability, and terms can change. The UK page stated a two-year warranty, worldwide shipping, and 30-day returns. Check the storefront serving your location for current terms and exclusions.

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Sources: Artem US collection, Artem US product page, and Artem UK product page.

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Is the HydroFlex strap waterproof?

Artem describes the HydroFlex strap as waterproof. The available information does not establish independent test results, so treat waterproof as the manufacturer’s specification rather than a separately verified rating.

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Who is the Loop-less HydroFlex for?

The closure is the main reason to choose this version: it replaces a pin buckle and keepers with a folding deployant system intended to keep the strap tail out of the way. It may suit someone who wants that closure and a rubber strap with a sailcloth-like appearance, as Fratello characterized it. It is less straightforward for buyers who want a conventional buckle or expect the clasp to be included. Confirm fit, clasp compatibility, and full order cost before choosing it over a standard HydroFlex strap.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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