Watch brands
American Watch Brands in 2026
American Watch Brands in 2026 holds eight watch houses and makers connected with the United States. It records each maker, its stated home, founding year when given, and present ownership when listed.
Use it to compare names such as Bulova, Wittnauer, Invicta Watch Group and Palazzo Watches & Gems. The record also shows when a house is based elsewhere, as with Hamilton Watch Company and Waltham Watch Company.
- 1837founded IW Invicta Watch Group United StatesIndependentHollywood United States, founded 1837; owner not listed; designs and makes watches. 189 years of watchmaking
- 1850founded
Waltham Watch Company United StatesIndependentAmsterdam United States, founded 1850; owner not listed; produced watches, clocks and precision instruments. 176 years of watchmaking - 1875founded
Bulova Watch Company United StatesCitizen WatchNew York City United States, founded 1875; owned by Citizen Watch; makes watches, clocks and accessories. 151 years of watchmaking - 1890founded
Wittnauer United StatesIndependentNew Rochelle United States, founded 1890; a Bulova brand owned by Citizen Watch; makes watches and clocks. 136 years of watchmaking - 1892founded
Hamilton Watch Company United StatesThe Swatch GroupBiel/Bienne United States, founded 1892; owned by The Swatch Group; makes watches. 134 years of watchmaking - 1932founded
Harry Winston, Inc. United StatesThe Swatch Group United States, founded 1932; owned by The Swatch Group; produces jewelry and Swiss timepieces. 94 years of watchmaking - 2014founded LS LIV Swiss Watches United StatesIndependent United States, founded 2014; owner not listed; makes wristwatches. 12 years of watchmaking
- 2024founded PW Palazzo Watches & Gems United StatesMichael A. MartucciJersey City United States, founded 2024; owned by Michael A. Martucci; sells watches and jewelry. 2 years of watchmaking
Before you choose
For a first good watch
Start with the maker and its stated home. Bulova Watch Company was founded in New York City in 1875; Wittnauer was founded in New Rochelle, New York, in 1885.
The list gives no founding year for every house, so compare the details that are recorded rather than filling gaps.
For a gift
A gift can begin with the name and the house behind it. Bulova, Wittnauer, Invicta Watch Group and Harry Winston, Inc. are all named makers on this list.
Check the stated headquarters as well: Invicta Watch Group is in Hollywood, Florida, while Palazzo Watches & Gems is in Jersey City.
For a job or sport
The record does not assign these houses to particular jobs or sports. Use the maker, headquarters and any recorded ownership to narrow the field, then check the watch's own specifications separately.
Independent house or group house
Ownership is recorded where it is given. Wittnauer is a Bulova brand, and Bulova is owned by Japan's Citizen Watch Co.
Palazzo Watches & Gems is owned by Michael A. Martucci. No current owner is listed here for the other named houses.
What buyers ask
How many brands are on the American watch brands list?
The 2026 list holds eight watch houses and makers.
Which listed brand was founded in 1875?
Bulova Watch Company was founded in New York City in 1875.
Who owns Wittnauer today?
Wittnauer is a Bulova brand. Bulova is owned by Japanese conglomerate Citizen Watch Co.
Who owns Palazzo Watches & Gems?
Palazzo Watches & Gems is owned by Michael A. Martucci.
Are all the listed houses headquartered in the United States?
No. The record lists Hamilton Watch Company in Biel/Bienne, Switzerland, and Waltham Watch Company in Amsterdam, alongside United States locations.