The 2024 Swatch × Tate collection is a seven-watch Art Journey, with each design drawing on an artwork associated with a different artist in Tate’s collection. The watches launched in spring 2024. Prices and stock depend on market and retailer: when checked, Swatch’s US page showed prices from $110 to $120, while three Tate Shop product pages listed £96 and marked those watches unavailable.
Which Swatch watches are in the Tate collection?
The range includes seven designs. The artwork references and visual details below follow Swatch’s product descriptions; they are product framing rather than independent art criticism. Swatch’s collection page lists the full range.
| Watch | Artwork-inspired design detail |
|---|---|
| Turner’s Scarlet Sunset | A calendar wheel gradually shifts through hues over two weeks, animating the sunset motif. |
| Chagall’s Blue Circus | Circus imagery, including a trapeze artist, moon and eye, appears across the dial and strap. |
| Léger’s Two Women Holding Flowers | The vivid dial and strap draw on the painting’s shapes and Cubist character. |
| Miró’s Women & Bird in the Moonlight | The image extends across dial and strap, with indexes on the glass adding depth. |
| Matisse’s Snail | Snail-inspired cut-outs spread across the dial and transparent strap in a spiral of color. |
| Barns-Graham’s Orange and Red on Pink | Rich colors and free-flowing brushwork are accented with black indexes. |
| Bourgeois’s Spirals | The spiral motif is associated in Swatch’s description with trust, freedom and positive energy. |
What do the checked Tate Shop listings say about three models?
Tate Shop product pages add specific artwork and construction details for the Léger, Chagall and Miró watches. Those details should not be assumed to apply to the other four models.
Léger: Two Women Holding Flowers
The listing identifies Fernand Léger’s Two Women Holding Flowers (1954) as the inspiration. It specifies a Swiss-made watch, a case made from 100% biosourced material, a silicone strap and a plastic buckle. Face dimensions are 4.1 × 4.74 × 0.985 cm. Tate Shop advises cleaning with a toothbrush dipped in soapy water, rinsing with lukewarm water after saltwater swimming, and avoiding solvents and creams. See the Tate Shop Léger listing.
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Chagall: The Blue Circus
The Chagall listing names Marc Chagall’s The Blue Circus (1950) and describes a smiling fish, a red-clad trapeze artist, a crescent moon and small circus motifs in the hands. It calls the watch Swiss-made and water resistant, with a plastic case, silicone strap and plastic buckle. Tate Shop says battery replacement is free at a Swatch shop. See the Tate Shop Chagall listing.
Miró: Women and Bird in the Moonlight
The Miró listing identifies Women and Bird in the Moonlight (1949) as its inspiration. It says the crescent moon’s blue appears on the case, buckle and hands, and notes a silicone strap loop bearing the Tate dot logo. Listed materials are a biosourced-material case, silicone strap and plastic buckle. Tate Shop describes the watch as water resistant and says battery replacement is free at a Swatch shop. See the Tate Shop Miró listing.
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How much do the Swatch Tate watches cost?
Prices vary by region and can change. At the time checked, Swatch’s US collection page showed $110 for Turner’s Scarlet Sunset and Matisse’s Snail, and $120 for each of the other five designs. These are US page prices, not a global or permanent price list. The checked Tate Shop pages for the Léger, Chagall and Miró models each showed £96; that is a UK listing snapshot for those three watches, not a price for the entire collection. Check the retailer in your market for current pricing.
Where can you buy the Swatch × Tate watches, and are they still available?
Tate says the collection launched in spring 2024 and was sold globally through Swatch stores, third-party outlets, Tate Shop online, and Tate Modern and Tate Britain galleries. Its partnership page also records Swatch support for Tate Modern Lates from March to November 2024; these are historical program details, not evidence that the event or a special retail program is still running. Read Tate’s partnership account.
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Availability is retailer- and date-specific. The three Tate Shop product pages cited above displayed “currently unavailable” when checked, which does not establish whether other sellers have stock. Check Swatch and retailer listings directly before making a purchase, and confirm the seller and model before ordering.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is the Swatch and Tate collaboration?
Swatch calls the range an edition of its Art Journey. Tate says the companies worked with Tate Gallery and Tate Enterprises to select works from Tate’s collection and develop the seven watches. The partnership therefore connects each design to a specific artwork rather than presenting one uniform Tate-branded watch. See Swatch’s collection page and Tate’s partnership page.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
