Siam Paragon Bangkok Watch Week’s second edition ran from 22 to 27 September 2026 at Siam Paragon in Bangkok. The six-day event brought together more than 45 watch brands for exhibits, talks and hands-on watchmaking experiences. Organizers had projected 40,000 visitors, but no verified final attendance or sales total for the 2026 edition is available in the published event pages.
What happened at Bangkok Watch Week 2026?
The second edition of Siam Paragon Bangkok Watch Week took place at Siam Paragon from 22–27 September 2026. Organizers presented it as a celebration of watch culture for collectors and enthusiasts, with showcases of new and rare timepieces, talks, classes and other watchmaking experiences. Siam Piwat reported that The Symposium included 18 sessions across the six days.
The lineup included more than 45 participating brands, according to the official event listing and Siam Piwat’s opening announcement. Named participants ranged from established maisons such as A. Lange & Söhne, Cartier and Breitling to independent makers including MB&F. The event listing said this represented an increase of more than 50% in participating brands compared with the inaugural edition.
Among the watches highlighted by Siam Piwat was Oris’s “Bangkok Limited Edition,” an Aquis timepiece created for Thailand and inspired by Bangkok. The announcement does not establish its price, production quantity or retail availability.
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What could visitors see and do?
Watch showcases
Exhibitions presented more than 200 novelties and rare timepieces, according to the event website. Organizers said some watches were shown in Thailand for the first time. The published material describes the showcase broadly; it does not provide a complete item-by-item inventory of exhibited watches.
The Symposium
The event’s 18 Symposium sessions, as reported by Siam Piwat, explored watchmaking culture and craft. This gave the program a discussion element alongside the brand presentations and display cases.
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Classes and the FHH Academy Lounge
Watchmaking classes and other experiences offered hands-on programming. The venue’s event listing described the FHH Academy Lounge as a first in the region and said it was preparing participants for FHH certification testing. That description is the organizer’s; attending the lounge should not be taken to mean a credential was awarded automatically.
How did the second edition compare with the first?
Siam Paragon’s 2026 event listing reported the first edition’s results alongside the second edition’s advance figures. The comparison below keeps reported 2025 outcomes separate from 2026 forecasts and announced participation.
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| Measure | 2025 first edition | 2026 second edition |
|---|---|---|
| Participating brands | 30, according to Siam Paragon’s 2026 event listing | More than 45, according to the 2026 event listing |
| Attendance | More than 20,000 attendees, according to Siam Paragon’s 2026 event listing | 40,000 expected visitors, a projection on the 2026 event site; final attendance not verified in the published pages |
| International collectors | More than 200, according to Siam Paragon’s 2026 event listing | Not stated in the reviewed 2026 event materials |
| Sales result | Siam Paragon reported 92% growth in luxury-watch sales during the event period compared with the same period a year earlier | Final sales result not stated in the reviewed 2026 event materials |
| Program detail | Not stated in the cited comparison | 18 Symposium sessions, according to Siam Piwat’s 2026 opening announcement |
The 92% figure is Siam Paragon’s reported result for the 2025 event period against the comparable prior-year period. It is neither a 2026 result nor an independently audited industry-wide estimate. The published 40,000 figure for 2026 was an expectation, not a confirmed turnout.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the event’s figures do—and do not—show
The published figures suggest a larger announced brand lineup in 2026 and a broader program that included 18 Symposium sessions. They do not establish how many people ultimately attended or how sales performed during the second edition. The organizer and venue figures are useful for describing the event, but the pages reviewed do not provide an independent audit of those numbers.
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