The house
Maurice Lacroix is a Swiss watch manufacturer founded in 1975. Its headquarters are in Zurich, with production sites in Saignelégier and Montfaucon in the Jura. The company makes quartz and mechanical watches and is associated with its Masterpiece line and Aikon collection.
DKSH has held a majority interest since 2011.
What it makes
Maurice Lacroix makes watches in Switzerland, using both quartz and mechanical movements. Its named collections include Masterpiece and Aikon.
The company operates production sites in Saignelégier and Montfaucon, while its corporate headquarters are in Zurich.
On the wrist
The brand’s record covers quartz and mechanical watches rather than one movement type alone. Masterpiece is a named line, and Aikon is a commercially successful collection.
Those lines give a buyer clear starting points within Maurice Lacroix’s catalog, but the available facts do not specify individual case sizes, water ratings, or calibres.
Getting started
A first look at Maurice Lacroix starts with its Swiss base and its 1975 beginning under Zurich trading company Desco von Schulthess AG.
It eventually moved beyond private-label assembly to build watches through a vertically integrated manufacturing operation. Its current corporate structure includes a majority interest held within the DKSH group since 2011.
Strengths
The brand offers both quartz and mechanical watches, so buyers can choose between two movement types.
Its Masterpiece and Aikon names provide established collection starting points within the Maurice Lacroix range.
Production is based at two Jura sites, with corporate headquarters in Zurich.
Catches
The available record does not give prices, specific references, case dimensions, water resistance, or movement calibres.
Maurice Lacroix is a subsidiary of Medinova AG for certain legal or branch registrations, while DKSH holds a majority interest.
Buyers comparing [[list:swiss-watch-brands|Swiss watch brands]] will need model-level information beyond this house overview.
Pricing
No Maurice Lacroix prices are provided in the available facts, so a cost comparison cannot be made here.
Who it suits
- Buyers seeking a Swiss house with quartz and mechanical options
- Shoppers comparing Masterpiece and Aikon collections
Who should look elsewhere
- You need model-level prices or dimensions before choosing
- You want a brand record with detailed calibre and water-resistance data
Worth knowing
- Quartz and mechanical watches are both part of the range.
- Masterpiece and Aikon are named collection starting points.
- Swiss production sites are located in Saignelégier and Montfaucon.
- DKSH has held a majority interest since 2011.
Before you buy
- The available facts list no prices.
- No case sizes, water ratings, references, or calibres are specified.
- Maurice Lacroix is a subsidiary of Medinova AG for certain legal or branch registrations.
The short of it
Maurice Lacroix suits a buyer who wants a Swiss-made watch house with both quartz and mechanical offerings. The Masterpiece and Aikon collections are the clearest named points of entry. Its history runs from private-label assembly to integrated manufacture, and its corporate ownership now sits mainly within DKSH. Choose a specific model only after checking its published specifications and price, since those details are not included in the available record.
What buyers ask
Where is Maurice Lacroix based?
Maurice Lacroix has corporate headquarters in Zurich, Switzerland, and production sites in Saignelégier and Montfaucon in the Jura.
When was Maurice Lacroix founded?
Zurich trading company Desco von Schulthess AG established the brand in 1975.
Who owns Maurice Lacroix today?
The DKSH corporate group has held a majority interest in Maurice Lacroix since 2011. Maurice Lacroix is a subsidiary of Medinova AG for certain legal or branch registrations.
What watches does Maurice Lacroix make?
The company produces both quartz and mechanical watches. Its named lines include Masterpiece and Aikon.
What is Maurice Lacroix known for?
The available record identifies the Masterpiece line and the commercially successful Aikon collection, along with quartz and mechanical production.
Is Maurice Lacroix a Swiss watch brand?
Yes. It is a Swiss watch manufacturer with headquarters in Zurich and production in the Jura. See [[list:swiss-watch-brands|Swiss watch brands]].
Does Maurice Lacroix make mechanical watches?
Yes. Mechanical watches are part of its product range, alongside quartz watches.
