Dubai Watch Week 2025 ran from 19–23 November at Dubai Mall and Burj Park in Downtown Dubai. The seventh edition was reported as free and open to the public, with more than 90 participating watch brands and over 20 brand launches. It has ended; the details below describe the 2025 event.
When and where was Dubai Watch Week 2025?
The event took place from 19–23 November 2025 at Dubai Mall and Burj Park, Downtown Dubai. The seventh edition marked the event’s 10th anniversary since its establishment in 2015. Dubai Media Office described it as free to attend and open to the public. These were event-wide details; registration and access arrangements could vary by activity.
Dubai Media Office’s event report and Dubai Calendar’s November listing give the dates and location.
What could visitors see and do?
The program brought together industry discussion, brand presentations and creative activities. Dubai Media Office reported more than 90 participating watch brands and over 20 brand launches.
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Talks and industry discussions
The opening keynote featured Rolex CEO Jean-Frédéric Dufour and Seddiqi Holding chairman Abdul Hamied Seddiqi. A CEO roundtable included Georges Kern, Ilaria Resta, Karl-Friedrich Scheufele and Julien Tornare. The program also included two Arabic-language panel discussions.
Workshops, masterclasses and creative programming
Ahmed Seddiqi’s recap describes a Horology Forum, a Creative Hub with hands-on workshops and masterclasses, and a Collectors Lounge. The event also featured a live appearance by calligrapher Hazem Kurdali and an exhibition by Alia Bent Sultan titled “Dubai Races Against Time.” Seddiqi described the venue as 200,000 square feet and the participants as a mix of established houses, independent makers, micro-brands and niche watchmakers.
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See Ahmed Seddiqi’s 2025 recap for its account of these event spaces and activities.
Audemars Piguet’s House of Wonders
One specific example was Audemars Piguet’s “House of Wonders,” an immersive exhibition about the brand’s heritage, craftsmanship and collaborative spirit. Its themed spaces explored time, mechanical watchmaking, design, astronomy and collaboration. The brand listed the exhibition at Dubai Mall, Burj Park, from 19–23 November, with hours of 10:30 a.m.–11:00 p.m. and free admission; on-site registration was available. Those hours and registration details applied to this exhibition, not necessarily to other activities.
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Audemars Piguet’s House of Wonders listing has the exhibition-specific details.
How large was the event?
Dubai Media Office reported more than 90 participating brands and over 20 launches for the 2025 edition. It did not provide a total attendance figure for 2025 in its report. The same report cites more than 23,000 guests for the 2023 edition; that figure should not be treated as 2025 attendance.
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| Figure | What it describes | Source and qualification |
|---|---|---|
| More than 90 | Participating watch brands at the 2025 edition | Dubai Media Office, 2025 |
| Over 20 | Brand launches at the 2025 edition | Dubai Media Office, 2025 |
| More than 23,000 guests | Attendance at the 2023 edition only | Dubai Media Office, 2025 report; not a 2025 attendance count |
| 200,000 square feet | Venue size reported for the 2025 event | Ahmed Seddiqi, 2025 recap |
What made Dubai Watch Week different from a typical watch exhibition?
The schedule was broader than a series of brand displays: it combined product launches and industry conversations with hands-on workshops, masterclasses, cultural programming and individual brand exhibitions. Event-wide talks and launches were part of the larger program, while a branded exhibition such as House of Wonders had its own content and access details. Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Arts and Culture Authority, described the event as “a global platform where creativity, craftsmanship, and innovation converge.” Hind Seddiqi, CEO of Dubai Watch Week, said its mission was to keep evolving the offering and create initiatives that highlight Dubai and the UAE.
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