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1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errorsGeneva Watch Days 2025 ran in Geneva from September 4 to 7. The edition is over. Its decentralized format paired a shared public pavilion with brand events around the city, and its program included talks, tours and an exhibition of 160 novelties. That figure refers to the Fondation Haute Horlogerie’s “Prouesses” exhibition, not a confirmed total of all launches at the event.
When and where was Geneva Watch Days 2025?
The 2025 edition took place in Geneva from September 4 through September 7. The Fondation Haute Horlogerie (FHH) describes Geneva Watch Days as a decentralized event: a common pavilion displayed participating brands’ timepieces, while individual maisons also hosted enthusiasts in places such as boutiques and hotels. It was spread across the city rather than held entirely in one conventional exhibition hall. See the FHH event listing for its event description and dates.
Geneva Watch Days began in 2020 with six founding members: Breitling, Bvlgari, De Bethune, Girard-Perregaux, H. Moser & Cie., and MB&F. That founding group is not a complete exhibitor list for 2025.
What could the public see and do?
The shared exhibition gave visitors a place to encounter watches from exhibiting brands, while the city-wide format brought additional activity to brand locations. The FHH called its 2025 exhibition “Prouesses” and reported that it brought together 160 novelties from exhibiting brands. This is the FHH exhibition count, not an event-wide tally of launches.
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The FHH’s August 28, 2025 program announcement listed daily talks about new releases and watch trends, guided exhibition tours, and “My Watch Personality,” a web application. Saturday programming included a brunch quiz and a charity auction linked to the Grand Prix d’Horlogerie de Genève and Phillips in Association with Bacs & Russo. The FHH said proceeds would benefit students and apprentices training to become watchmakers. Its program also included a registered brunch duel, an invitation-only breakfast, and an exhibition about watchmaking trades at Pont de la Machine. Details are in the FHH program announcement.
Which watches stood out in release coverage?
Wallpaper*’s September 8, 2025 roundup is one guide to selected releases covered after the event. The specifications below are attributed to that editorial roundup; they are examples, not a complete list of launches or an independent technical verification.
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| Watch | Details reported by Wallpaper* | What makes it a useful point of comparison |
|---|---|---|
| Oris Big Crown Calibre 113 | 43mm steel case; yearly calendar showing day and date; pointer for the week; ten-day hand-wound reserve; mint-green and pink dial options. | Combines multiple calendar indications and a long hand-wound reserve with an instrument-like dial design. |
| TAG Heuer Carrera Chronograph Tourbillon Extreme Sport TH-Carbonspring | Covered as part of TAG Heuer’s event debut, with carbon case construction and the brand’s TH-Carbonspring technology highlighted. | Emphasizes material and the brand’s named technology; the roundup does not give a case size or edition count here. |
| Bulgari Octo Finissimo Lee Ufan | 40mm titanium case; movement measuring 2.23mm thick; limited edition of 150 pieces. | Sets a thinness- and design-led focus against watches whose appeal centers on calendar functions or sport styling. |
| Bremont Supermarine 500M | 43mm case, ceramic bezel and white dial. | Provides a sport-watch design contrast to the dressier or more complication-focused examples. |
The same roundup also covers watches from Gérald Charles, Gérald Genta, Beda’a, Zenith in collaboration with USM, Renaud Tixier, Ulysse Nardin, Laurent Ferrier and Furlan Marri. Taken together, those names show the range of established maisons and independent brands represented in release coverage; they should not be read as an exhaustive exhibitor or launch list. Read the full Wallpaper* Geneva Watch Days 2025 roundup for its selected models and descriptions.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to compare the releases
For a practical comparison, separate what each watch does from how it is made and presented. The reported Oris calendar indications and ten-day hand-wound reserve make it function-focused, while the Bulgari’s reported slim movement and 150-piece edition put thinness and limited-edition design in the foreground. The TAG Heuer and Bremont examples provide material and sport-styling reference points. These distinctions describe the reported specifications and presentation; they do not establish a ranking for quality, performance or value.
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- Functions: Note the complications and indications, such as the Oris’s calendar displays.
- Case and material: Compare reported dimensions and materials, such as the Oris’s steel and the Bulgari’s titanium.
- Design: Consider dial colors, bezel and overall styling rather than treating them as technical performance measures.
- Edition and availability: The roundup reports a 150-piece limit for the Bulgari, but the cited coverage does not establish current availability for any of these watches.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
