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LVMH Watch Week 2026: Standout Watches from TAG Heuer, Hublot, Zenith and More

From TAG Heuer’s tide-indicating Seafarer to Zenith’s skeletonized DEFY models and Hublot’s tennis-themed tourbillon, these were LVMH Watch Week 2026’s standout launches.

By WatchRanker Team 4 min read
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LVMH Watch Week 2026 brought nine watchmaking Maisons to Milan, with TAG Heuer, Hublot and Zenith supplying some of the most distinctive launches. TAG Heuer ranged from a classic Carrera chronograph to split-seconds timing and tide indication; Zenith used the DEFY line to explore skeletonization, ceramic, gold and a tourbillon; Hublot turned Novak Djokovic’s tennis career into a limited-edition Big Bang with court-inspired colors and recycled sporting materials.

What was LVMH Watch Week 2026?

The seventh edition of LVMH Watch Week gathered nine LVMH watchmaking Maisons in Milan: Bvlgari, Daniel Roth, Gérald Genta, Hublot, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co. and ZENITH. The event took place in January 2026, but published accounts disagree on the exact dates. LVMH’s post-event recap gives January 20–22, while its advance announcement and contemporaneous coverage from T3 and Stuff place it on January 19–21. LVMH’s recap is the source for the nine-Maison lineup and its stated date range.

Among the most useful releases to compare are three very different kinds of watchmaking: chronograph functions across TAG Heuer’s Carrera line, material and movement variations in Zenith’s DEFY collection, and Hublot’s highly specific tennis-themed tourbillon.

TAG Heuer: three very different Carreras

TAG Heuer’s Carrera story spanned a conventional chronograph, a split-seconds complication and an indicator for high and low tides. The standard Carrera Chronograph is the most straightforward entry point; the other two add specialized functions that change the character of the watch.

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Model What distinguishes it Reported details
Carrera Chronograph A conventional chronograph in the trio, offered in blue, green or black. 41 mm stainless-steel case; TH20-01 movement; 80-hour power reserve. T3 reported a launch price of CHF 7,500, with approximate conversions of £7,000, €8,050, US$9,350 and AU$14,000. These are reported launch figures, not verified current prices.
Carrera Split-Seconds Chronograph Adds split-seconds timing, allowing a second elapsed-time reading. T3 described it as the Carrera collection’s first split-seconds model. Other specifications and launch price not stated in the cited coverage.
Carrera Seafarer Its dial includes an indicator for high and low tides, making it the most functionally unusual of the three for readers drawn to maritime timing. Other specifications and launch price not stated in the cited coverage.

T3’s Carrera Chronograph coverage reports the standard model’s specifications and launch price. Its separate report on the Split-Seconds Chronograph and Seafarer covers the two more specialized releases. The split-seconds claim is T3’s account of the launch, rather than an independently verified brand-history statement.

Zenith: the DEFY family as a study in materials and construction

Zenith’s five announced releases and updates show how wide the DEFY name can stretch: from an openworked display to a tourbillon, a ceramic chronograph and a more compact 36 mm update. A contemporary tribute to a 1969 model provides a distinct historical counterpoint.

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  • DEFY Skyline Skeleton: a black-and-gold, openworked design. T3 highlights its black ceramic case, gold openworked dial and El Primero 3620 SK calibre.
  • DEFY Skyline Chronograph: a black ceramic version of the chronograph, emphasizing the family’s material range.
  • DEFY Skyline Tourbillon Skeleton: Zenith describes this openworked rose-gold release as the first DEFY Skyline Tourbillon Skeleton.
  • DEFY Skyline 36: refined updates in a 36 mm format for a smaller case size within the collection.
  • DEFY Revival A3643: a contemporary tribute to a 1969 reference.

The Skyline Skeleton’s appeal is visual and architectural: an openworked display and contrast between black ceramic and gold. The tourbillon skeleton takes a different technical route, pairing an openworked construction with a named complication. That distinction is more useful than declaring one superior without comparative testing. Zenith’s official press release lists all five launches and describes their geometric forms, material contrasts and urban sensibility; T3’s Skyline Skeleton coverage provides the model-specific details cited here.

Hublot: Novak Djokovic’s tennis career, built into a Big Bang

The Big Bang Tourbillon Novak Djokovic GOAT Edition makes its tennis theme legible through both its colors and its case materials. T3 reports three versions keyed to court surfaces: green for grass, orange for clay and blue for hard courts. Its account gives the editions as 8 green, 21 orange and 72 blue watches, respectively.

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The 44 mm case composite incorporates recycled Lacoste polo shirts and Head tennis racquets, reinforced with Titaplast. T3 reports a weight of 56 g and an automatic MHUB6035 tourbillon movement. Those figures and the edition quantities are T3’s launch reporting; limited-edition availability can change over time.

Hublot also showed the Big Bang Unico SR_A collaboration with Samuel Ross and introduced the Big Bang Original Unico as a permanent core collection, broadening the brand’s event story beyond the Djokovic edition. T3’s report on the Djokovic GOAT Edition is the source for its materials, dimensions, weight, movement and reported quantities.

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Other Maisons worth noting

The event’s broader lineup included releases and watchmaking objects with very different ambitions. LVMH’s group recap highlights Bvlgari’s Monete and Tubogas interpretations, Tiffany & Co.’s high-jewelry-inflected watchmaking, Daniel Roth’s Extra Plat Rose Gold Skeleton, and Gérald Genta’s Geneva time-only creations. It also points to Louis Vuitton’s horological objects, including the Camionnette, and L’Epée 1839’s kinetic-sculpture approach. These examples make clear that Watch Week was not just a showcase for conventional wristwatches. See LVMH’s recap for the group’s overview.

How to compare the standout releases

The most meaningful differences are what each watch is designed to do and how it expresses that purpose. TAG Heuer offers a progression of timing functions, from a standard chronograph to split-seconds timing and tide indication. Zenith’s range is about construction and material contrast, with skeletonized designs, ceramic, rose gold and a tourbillon among the highlights. Hublot’s Djokovic edition combines a tourbillon with a tennis-specific design story and reported limited quantities.

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The available launch coverage does not provide a complete, like-for-like specification or price list for every model. The Carrera Chronograph’s reported price and specifications are therefore not a basis for assuming what the other releases cost. The details above are launch reporting and official announcements, not hands-on testing; they do not establish comparative comfort, finishing quality in person or accuracy performance.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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