Oris’s Big Crown Pointer Date “Bullseye” pairs a 38 mm steel case and pointer-date display with a concentric grey-and-black dial, a red date ring and red accents. It is a regular catalog addition, not a limited edition. Oris lists the watch at $2,350 on its US product page as of October 4, 2026; prices announced for other markets differ.
What makes the Bullseye dial distinctive?
The dial’s concentric grey and black zones create a target-like appearance, with red detailing that draws attention to the date scale and pointer. The name “Bullseye” refers to this layout. Oris describes the dial as multicoloured; the Federal Federation of the Swiss Watch Industry connects the concentric two-tone treatment to pocket-watch designs of the 1910s and wristwatches from the mid-20th century (Federation of the Swiss Watch Industry).
The date is read from a central hand that points to the date around the dial’s perimeter, rather than from a small window. That pointer-date display is a defining feature of the Big Crown Pointer Date line.
How the Bullseye fits the Big Crown Pointer Date’s history
Oris says the Pointer Date has been in continuous production since 1938, when the Big Crown Pointer Date began as an aviation watch, according to the Federation of the Swiss Watch Industry. The Bullseye’s history is more specific: the industry body says this dial design disappeared after 1998 and has now returned after approximately 30 years. That is the return of a dial motif, not a claim that the Pointer Date collection itself vanished.
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Oris’s product page calls the Big Crown Pointer Date “a symbol of our independence.” That is the company’s own characterization, rather than an independent historical assessment (Oris US product page).
Oris Big Crown Pointer Date Bullseye specifications
| Specification | Details |
|---|---|
| Reference | 01 754 7779 4061-07 5 19 25, per Oris |
| Case | 38.00 mm, multi-piece stainless steel, per Oris US |
| Thickness | 12.20 mm, per Oris Japan’s January 14, 2026 announcement |
| Lug-to-lug | 45.50 mm, per Oris Japan’s January 14, 2026 announcement |
| Interhorn width | 19 mm, per Oris US |
| Crystal and case back | Sapphire crystal domed on both sides with interior anti-reflective coating; screwed stainless-steel back with see-through mineral glass, per Oris US |
| Water resistance | 5 bar (50 m), per Oris US; Oris Japan specifies 5 ATM (50 m) |
| Movement | Oris Calibre 754-1, automatic winding, per Oris US |
| Functions | Central hours, minutes, seconds and date hands; instantaneous date, date corrector and stop-seconds, per Oris US |
| Frequency and power reserve | 28,800 A/h (4 Hz) and 41 hours, per Oris US |
| Strap | Black Cervo Volante deer leather with quick-change fittings, per Oris Japan; Oris US lists a leather strap |
| Warranty | Two years, extendable to three years with MyOris registration, per Oris US |
Strap sizing is reported differently: Oris US lists a 19 mm interhorn width, while Fratello’s January 13, 2026 launch report gives a 20/16 mm strap specification. Check the watch and strap dimensions with a seller before buying a replacement strap (Fratello’s launch report).
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The 5 bar / 50 m rating describes water resistance; it does not by itself make the Bullseye a dedicated dive watch.
Price and availability by market
| Market and source date | Price or availability |
|---|---|
| United States — Oris listing, accessed October 4, 2026 | $2,350 |
| Japan — Oris announcement, January 14, 2026 | ¥368,500 including tax; availability from January 2026 at Oris Ginza and authorized retailers |
| Launch pricing — Fratello report, January 13, 2026 | €2,250 / US$2,600 / £1,900 |
The US launch price reported by Fratello differs from the $2,350 shown on Oris’s US page as of October 4, 2026. These are source- and date-specific figures, not a single worldwide price (Oris US product page; Oris Japan announcement; Fratello, January 13, 2026).
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Who might appreciate this version?
The Bullseye is for someone drawn to a distinctive, historically rooted dial and the mechanical ritual of reading the date from a hand. Its 38 mm case, leather strap and familiar Pointer Date layout keep the visual focus on that dial rather than on a large sports-watch case. The listed 50 m water resistance is a practical specification, but buyers seeking a dedicated dive watch should look for a model designed and rated for that use.
Quick Recap
Best Value
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
