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Yes—Audemars Piguet officially participated in Watches and Wonders Geneva 2026, which ran from 14 to 20 April at Palexpo. The brand’s announcement focused on an immersive watchmaking and heritage experience, not a confirmed list of new watch launches. The event and its associated AP Lab experience have now ended.
What Audemars Piguet announced
Audemars Piguet said it would present an immersive experience at Palexpo and at locations across Geneva, celebrating the company’s horological heritage. The event organizer confirmed the brand’s participation in a 23 September 2025 announcement, and AP later detailed its plans on the brand’s event page.
The exhibition was designed to explore the historical établissage system—the collaborative production model on which the company relied in its early years—and connect that history to a related collection. AP also described educational and hands-on experiences intended to engage visitors with watchmaking.
CEO Ilaria Resta said: “We are thrilled to celebrate our shared passion and collaborative heritage with our peers at Watches and Wonders and highlight the artistry, precision and cultural significance of watchmaking both within and beyond the Salon. The experiences we have created will engage the public in new and unexpected ways. We hope you enjoy the journey!”
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When and where was AP at Watches and Wonders?
Watches and Wonders Geneva 2026 took place at Palexpo from 14 to 20 April 2026. The public days were 18 to 20 April. The venue address listed by AP was Route François-Peyrot 30, 1218 Le Grand-Saconnex, with entrance via Halls 2 and 5. Those dates have passed.
What did AP show—and what was not confirmed?
The announcement described the exhibition’s subject and visitor experiences, but did not confirm a lineup of new watch launches. Participation in Watches and Wonders alone is not evidence that a particular model was unveiled, so the announcement should be read as event news rather than a product-release list.
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What was the AP Lab?
Separate from the Palexpo exhibition, the AP Lab was a hands-on watchmaking experience in central Geneva. Audemars Piguet scheduled it to run from 8 April through 28 June 2026; that run has ended, and the announcement does not establish a current booking or visitor option.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How many brands took part in Watches and Wonders Geneva 2026?
The organizer’s 23 September 2025 announcement said the 2026 edition would welcome 11 new brands, including Audemars Piguet, and would have 66 exhibiting brands in total. The 2026 brand-list page later reported 65 participating brands. The official pages do not explain the difference, so these figures should be attributed to their respective sources rather than treated as one settled count.
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Sources
- Audemars Piguet: Watches and Wonders Geneva 2026 announcement
- Watches and Wonders Geneva: 2026 event announcement
- Watches and Wonders Geneva: 2026 brand list
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