To think there was a time when a watch wasn’t just an accessory piece. When quality craftsmanship was appreciated above all else. This was when the Bürgin family patriarch Max Bürgin started his apprenticeship in one of the leading watch factories in Basel, Switzerland. This article takes a deep dive into Charmex’s watchmaking history and … Read more
Casio is best known for its technologically advanced products, which also transferred into their timepiece watch line. Whenever you think of Casio watches, you either see a sleek digital watch or the outstanding durability and robust design of their G-Shock collection. Well, it might come as a surprise to you that Casio does have a … Read more
G-Shock has built its brand on the foundation of its impressive level of durability. This is not the only factor that helped propel G-Shock to where it is today though. In order to cultivate brand loyalty, you need to create a connection with your customer base, as well as appeal to a broader audience. One … Read more
It’s okay to be skeptical about owning a watch that has the same name as a famous car company. Jaguar is one such watch company. However, considering they have been around since 1938, maybe they are driven by different ideals and not simply riding on the famous Jaguar name and logo. In this article, we … Read more
Casio Pro-Trek watches are a line of Casio timepieces specifically marketed towards outdoor enthusiasts such as hikers and campers. Pro-Trek watches are equipped with a slew of specialized features dedicated to outdoor activities. Pro-Trek’s impressive list of technical functionalities includes solar-powered batteries (Tough Solar), multi-band 6 automatic timekeeping, and the Triple Sensor technology. The Triple … Read more
We’ll be the first to admit. The brand name sounds too plain for some, like candy. But nothing is basic about Candino. They are not common, but Candino watches have been around since 1947. Are you in the market for a refined timepiece with an unmistakably vintage look or an edgy, modern wristwatch? Read on, … Read more
Can a company famous for making good polo shirts make good quality watches too? We get asked this question a lot from first-time watch buyers. In this article, we answer it by looking closely at the Lacoste brand and the story behind its iconic reptilian logo. Lacoste Brand History Jean René Lacoste was a … Read more
Casio is known as one of the most reliable and affordable watch brands. Many Casio watches are recognizable, especially to those of us that grew up in the 80s. From the iconic Illuminator digital watches and early “Databank” calculator watches that geeks fell in love with just around the same time personal computers were becoming … Read more
Polar is one of the most respected brands when it comes to fitness trackers. Their products are trusted by athletes around the world. However, when it comes to smartwatches, they aren’t the only ones producing quality training and fitness tracking watches for professionals. Other brands such as Suunto and Garmin are also well-known and well … Read more
Fitbit is currently one of the leaders in terms of fitness tracking equipment and smartwatches. Several of their products, such as the Fitbit Versa Series, are highly considered the best in their respective price ranges. However, Fitbit didn’t always start out this way. At many points in the company’s early years, Fitbit almost failed to … Read more