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Astro Boy

First Look: The Louis Erard x Astro Boy Brings Pop Culture to the Wrist

The Louis Erard 2340 x Astro Boy pairs a layered character dial with a 40 mm titanium-and-steel case, automatic Sellita movement, and a 178-piece limit.

By WatchRanker Team 2 min read
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The 2340 Louis Erard x Astro Boy is a 40 mm automatic watch built around a layered character dial: Astro Boy and the robot Brando appear over a Metro City backdrop. Developed with Tezuka Productions and limited to 178 pieces, reference 35123TA23.BMT12 pairs that pop-culture artwork with a mixed titanium-and-stainless-steel case and integrated bracelet.

What is the Louis Erard x Astro Boy watch?

Officially named the 2340 Louis Erard x Astro Boy, reference 35123TA23.BMT12 is a limited-edition sports watch from Louis Erard. The brand says it was developed in collaboration with Tezuka Productions and will be produced in 178 pieces. The official listing describes it as unavailable for sale in Hong Kong, China, and Macao; that restriction applies to the listing and should not be read as a broader statement about other markets.

The concept brings a licensed Astro Boy collaboration into Louis Erard’s 2340 platform rather than treating the character as a small logo detail. The Japanese distributor, Osawa Shokai, describes Astro Boy flying across a “future city” scene, with Brando behind him. Louis Erard calls the dial setting “Metro City.” Osawa Shokai frames the character around coexistence, empathy, and resistance to discrimination; that is the distributor’s interpretation of the edition’s theme.

How is the dial designed?

The dial is constructed in layers. A vertically satin-brushed city motif forms the background, while the applied Astro Boy and Brando figures sit above it. A chapter ring with a white minute track frames the scene. Louis Erard specifies coloured pad printing on the Astro Boy applique and a black “LE” emblem on the robot applique.

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The result is a character-led display with several visual elements competing for attention: the figures, city texture, and minute track. Published descriptions establish how the artwork is arranged, but do not establish how easy the watch is to read in everyday use.

What are the case, bracelet, and movement specifications?

Component Published specification
Case 40 mm; satin-finished titanium and polished stainless steel
Crystal Domed sapphire, with anti-reflective treatment on both sides
Water resistance 5 bar, also stated as 50 m / 165 ft
Bracelet Integrated satin-finished titanium and polished stainless steel; Torx screws at the bracelet attachment; butterfly folding clasp
Movement Automatic Sellita SW300-1; hours, minutes, and seconds
Power reserve Approximately 56 hours
Case back Closed; Osawa Shokai says it carries a custom Astro Boy engraving
Warranty Three years, as stated on Louis Erard’s product listing

The 5 bar rating is a pressure specification, not by itself a recommendation for a particular water activity. The published details also do not establish real-world accuracy or performance.

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How much does the Louis Erard Astro Boy watch cost?

Louis Erard’s official product page lists the watch at CHF 3,990 excluding tax. The listing also gives a five-to-ten-day delivery estimate and a three-year warranty; delivery timing and availability can depend on geography and purchase channel.

For Japan, Osawa Shokai announced a late-November 2025 launch at ¥1,056,000. That is a Japanese distributor’s launch-announcement price, not a universal current price. The Swiss figure excludes tax, so the two prices should not be compared as though they share a market or tax basis.

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How many Louis Erard Astro Boy watches were made?

Louis Erard states that the edition is limited to 178 pieces, a quantity also given by Osawa Shokai. This is the stated production limit; it does not establish current stock or resale availability.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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