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Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Hublot’s story runs from an unconventional pairing of gold and natural rubber in 1980 to the Big Bang chronograph that reshaped its modern identity in 2005. Today, the LVMH-owned watchmaker is continuing to revisit that defining design: in January 2026, it announced the Big Bang Original Unico, a redesigned model equipped with its in-house chronograph movement. Those releases show the direction visible now—not a reliable forecast of what Hublot will do next.
What is Hublot known for?
Hublot is known for combining traditional luxury-watch materials and techniques with unexpected materials and contemporary design. Its founding signature was a gold watch paired with a natural-rubber strap, an unusual combination that LVMH identifies with the brand’s origins in 1980. Hublot later gave this approach a name: the “Art of Fusion.”
Hublot is part of LVMH’s Watches & Jewelry portfolio, rather than an independent company. LVMH describes the brand as operating a manufacture in the Lake Geneva area and emphasizes its combination of material and movement expertise. These are the group’s own descriptions of Hublot’s identity and capabilities.
What does Hublot mean by “Art of Fusion”?
LVMH says Hublot made the Art of Fusion the cornerstone of its philosophy in 2004. The idea is to bring together watchmaking know-how, technology and materials that are not conventionally paired in high-end watches. Gold and natural rubber supplied the early example; later Big Bang designs continued to explore combinations of materials and contemporary watchmaking.
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LVMH’s official brand profile describes the philosophy this way: “At Hublot, we are driven by the The Art of Fusion, constantly pushing the boundaries of high-end watchmaking by blending in-house movement expertise with innovation.” This is brand language, not an independent assessment of Hublot’s impact on the watch industry.
How did the Big Bang become central to Hublot’s identity?
Hublot introduced the Big Bang chronograph in 2005. Its contemporary design gave the Art of Fusion a recognizable collection around which the brand could continue to develop new materials, complications and editions. LVMH’s profile identifies the Big Bang as the collection most closely associated with Hublot’s modern identity.
The collection reached its twentieth anniversary in 2025. LVMH’s anniversary feature presents the milestone as a return to the design’s roots, including the Big Bang Original Unico. The sequence matters: the Original Unico is not simply a new name for the original 2005 watch, but a current reinterpretation of the design.
What is Hublot doing now?
Big Bang Original Unico
On January 19, 2026, Hublot announced the Big Bang Original Unico as a new chapter for the collection. The company describes it as a revised Big Bang design powered by its in-house Unico chronograph movement, combining a return to the original collection’s identity with current manufacture expertise. That is Hublot’s characterization of the model and its design intent.
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In the announcement, Hublot said: “Every detail of the Big Bang Original Unico has been rethought, refined, re-engineered, while preserving what makes it truly original: the authentic DNA of the first Big Bang but making it more Hublot than ever, with our in-house Unico movement.” The quoted passage does not identify a speaker, so it is best understood as the company’s statement rather than attributed to a particular executive.
Other Big Bang releases and collaborations
Hublot’s January 19, 2026 news page also lists a Big Bang Unico SR_A created with designer Samuel Ross and a Big Bang Tourbillon Novak Djokovic GOAT Edition. Alongside the Original Unico, these releases show the collection being developed through both movement-led updates and collaborations with figures from design and sport.
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What does Hublot’s future direction look like?
The evidence supports a limited, practical answer: Hublot’s current direction is visible in its continued reinterpretation of the Big Bang, use of the in-house Unico movement platform, and collaborations. The 2025 anniversary and 2026 Original Unico connect the collection’s original design identity with contemporary movement technology.
Those announcements do not establish Hublot’s long-term strategy, future releases, sales performance or market position. They show what the brand has chosen to present, not a guarantee that the same priorities will define its next decade. Claims about innovation or leadership should likewise be treated as Hublot or LVMH positioning unless independently supported.
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Quick Recap
Hublot’s history at a glance
| Year | Milestone |
|---|---|
| 1980 | Hublot’s origin concept combines a gold watch with a natural-rubber strap. |
| 2004 | LVMH says Hublot makes the Art of Fusion the cornerstone of its philosophy. |
| 2005 | The Big Bang chronograph collection is introduced. |
| 2025 | The Big Bang reaches its twentieth anniversary; LVMH highlights the Original Unico in the anniversary story. |
| January 19, 2026 | Hublot announces the Big Bang Original Unico and lists further Big Bang releases, including the SR_A and Novak Djokovic editions. |
Sources
- LVMH: Hublot brand profile
- LVMH: Big Bang, 20 years of fusion
- Hublot: Big Bang Original Unico announcement
- Hublot: News
- LVMH: 2025 Universal Registration Document
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