The BA111OD Chapter 1 debuted in 2020 as both the young Swiss brand’s first watch series and a showcase for a customer-referral sales model. Its exposed double-balance-wheel display and off-center crown made the watch visually distinctive; its Afluendor concept invited customers to recommend watches and earn a reward when a referral led to a sale. The design and buying details below are historical, not confirmation of current stock or pricing.
What made the Chapter 1 different?
BA111OD’s first series appeared in 2020. Harry Hsu’s review, published May 2, 2020, identifies three initial versions whose differences were principally visual. The review describes a double-balance-wheel display and a dial layout rotated by about 30 degrees, placing the crown at 4 o’clock rather than the more familiar 3 o’clock and shifting the time subdial and balance-wheel positions. That mechanical interpretation is the reviewer’s account, not an independent movement analysis.
| Variant | Dial, hands and case treatment reported in 2020 |
|---|---|
| 1.1 | Light dial with blue hands |
| 1.2 | Blue dial with silver hands |
| 1.3 | Two-tone case, black dial and gold hands |
The variants were distinguished by color and case treatment; the available historical description does not establish mechanical-performance differences among them. Hsu’s review also lists a coated domed sapphire crystal, sapphire display back, Geneva-stripe decoration, and a 20 mm leather strap with folding clasp. Those are specifications reported in that 2020 review, not verified current catalog details.
How did BA111OD’s sales concept work?
The Chapter 1 launched alongside the Afluendor concept. According to Popsell, the app provider, customers could share products through social networks or a personal e-shop and receive commission if a referral resulted in a sale. Popsell describes its dedicated social-media and sales app as launching in September 2020. These details come from the provider’s client story.
#1 Best Overall
BA111OD later described the broader approach as “we-commerce.” In a February 2024 brand presentation, the company framed it as a mix of online transactions and in-person experience: customers could act as intermediaries who introduce others to the watches and receive rewards when recommendations lead to purchases. This is the brand’s description of its own model.
“We-commerce is about acknowledging that we have moved into the digital model, but bringing back emotion and human contact. The transaction takes place online, but the experience takes place in real life, between people driven by the same passion for fine watchmaking”.
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MASTOP Swiss Brands Men's Automatic Self-Wind Watch Stainless Steel and with Brown Genuine Leather Band (Silver)
- Stainless steel and synthetic sapphire glass, high-quality Automatic Mechanical movement from Swiss precise time,
- The three small dial is 24H, Day and Week, No Chronograph feature. 1 x User Manual, 1 x Gift Box
- Polished 316L stainless steel case /Diameter:40mm ,thickness:12mm
- Transparent case back that the movement of the watch can been seen
- Water resistant up to 30 Meters ( Daily use, Rainproof and Splash-proof, But not suitable for Hot Bath)
| Approach | Where the transaction happens | Who may help make the sale |
|---|---|---|
| Traditional retail | In a shop | Retailer and sales staff |
| Pure e-commerce | Online | Online store; customer referrals are not a defining feature |
| BA111OD’s described we-commerce | Online, according to the brand | Customers may recommend the watch in person or online and receive rewards when referrals convert |
What did the watch cost, and how could someone buy it in 2020?
Hsu’s 2020 review reported CHF 360 for the initial variants. It also described an ambassador-token gate in the early purchase process. Both the amount and the ordering mechanism are historical details from that review, not current buying instructions. Current price, production status, stock, and ordering route have not been established.
For a current search, use the exact phrase BA111OD Chapter 1 watch. Check listing details and seller information directly; a 2020 review is not evidence of present marketplace inventory or an official purchase channel.
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- COSC Certified Chronometer
- Case Size: 39.00 mm, Band Width: 20 mm, Case Thickness: 10.98 mm
- Automatic movement, 316L solid stainless steel bracelet, Roman dial type, Date
- Water-resistant up to a pressure of 10 bar (100 m / 330 ft): suitable for short periods of recreational swimming and showering, but no diving or snorkeling.
What do reported sales figures establish?
Popsell’s case-study page reports “1.1 M” turnover in one year, but its excerpt does not explain the accounting basis or independently substantiate that figure. BA111OD’s February 2024 brand presentation reports more than 6,000 watches sold, including 700 tourbillons, mainly in Switzerland. That is a company-reported figure. Neither number is an independent assessment of the Chapter 1’s performance or current demand.
Quick Recap
Best Value
- Case Size: 40.00 mm, Band Width: 20 mm, Case Thickness: 10.23 mm
- Automatic movement, leather strap, Index dial type, Date
- Water-resistant up to a pressure of 5 bar (50 m / 165 ft): suitable for short periods of recreational swimming and showering, but no diving or snorkeling.
Rank #4
- The see-through caseback is a window to the heartbeat of precision watchmaking: equipped with the Powermatic 80 featuring a Nivachron balance spring, the T-Race Automatic redefines what's possible on the road.
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