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Bell & Ross BR-X3: What’s New, Specs, Variants and Launch Prices

The 2025 Bell & Ross BR-X3 extends the experimental X series with a layered case, X-motif dial and two launch versions: Black Titanium and Blue Steel.
Estimate3–4 min Catalogued SpecialistWatchRanker Team
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The Bell & Ross BR-X3 is a 2025 expansion of the brand’s experimental X series, built on a technically reworked BR-03 platform. Its defining feature is a layered case that frames an X-shaped dial motif. The launch collection included two versions—Black Titanium and Blue Steel—with the same movement and core specifications but distinct materials and finishes.

What is the Bell & Ross BR-X3?

Bell & Ross introduced the BR-X3 on the 20th anniversary of the BR-01 square case. The brand positions its X series as an experimental line; the BR-X3 takes the familiar square-watch architecture associated with the BR-03 and develops it through a more elaborate, multi-component case. The result is less a departure from the BR-03 design language than a technical elaboration of it.

Bell & Ross describes the construction as a sandwich-style, multi-layer assembly. In Fratello’s September 17, 2025 launch coverage, co-founder and creative director Bruno Belamich explained: “This multilayer design lets us mix materials, colors, and finishes.” The dial’s X motif echoes that construction, with stacked plates and contrasting details making the architecture part of the visual design.

How do the two launch versions differ?

The Black Titanium and Blue Steel share dimensions and movement, so the choice is principally about case material, color, finish and strap.

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Variant Reference Case and accents Dial and strap
BR-X3 Black Titanium BRX3R-BL-TI/SRB Micro-blasted Grade 2 titanium, with a black DLC crown guard and black rubber side pillar and bezel Matte black multi-plate dial and openworked black rubber strap
BR-X3 Blue Steel BRX3R-BLU-ST/SRB Polished and satin-finished steel with blue anodized aluminum accents Blue sunray dial treatment and openworked blue rubber strap

Belamich’s description of the Black Titanium version makes the layering especially clear: “Two gray titanium plates — top and bottom — hold all components together. The black color of the strap continues through the case, forming a black band that runs between the two gray titanium layers.” This is an explanation of the design, not a claim that the two models have different underlying mechanical performance.

What are the BR-X3’s movement and specifications?

Both launch variants use the automatic BR-CAL.323. Fratello’s launch report identifies the movement as produced for Bell & Ross by Kenissi; Bell & Ross’s own collection description calls it a manufacture movement. The available descriptions establish the branding and sourcing language, but do not mean Bell & Ross physically makes every component itself.

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Kevisae 34mm * 24mm Rubber Silicone Watch Band Strap Compatible with Bell & Ross B&R BR-01 BR-03 92 Diver with Free Spring Bar Tool- Bell & Ross Watch Band (Silver buckle)
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Specification BR-X3 Black Titanium and Blue Steel
Case width 41 mm
Case thickness 13.3 mm
Movement Automatic BR-CAL.323
Frequency 28,800 vibrations per hour (4 Hz)
Power reserve 70 hours
Certification COSC chronometer certification
Functions displayed Hours, minutes, seconds, date and power-reserve indicator
Water resistance 100 meters, as reported by Fratello

The 100-meter rating is a water-resistance specification; by itself, it does not establish that the BR-X3 is a dive watch. Bell & Ross describes the reserve as approximately 70 hours and states that the watch comes with a five-year warranty. Warranty terms can vary by market, so buyers should confirm the applicable terms where they purchase.

What did the BR-X3 cost at launch?

Dave Sergeant’s Fratello launch article, published September 17, 2025, listed these prices. They are launch figures, not a promise of current pricing or availability.

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Bell and Ross Diver Automatic Blue Dial Men's Watch BR0392-D-BU-ST/SRB
  • Featuring a Blue Band, Silver-tone Case, Scratch Resistant Sapphire Crystal
Variant Euro launch price US launch price UK launch price
Black Titanium €8,400 US$7,900 £7,200
Blue Steel €7,400 US$6,800 £6,300

Separately, a Bell & Ross US product listing retrieved after launch displayed $8,700 for the Black Titanium and marked it unavailable. That is a later US listing snapshot, not a replacement for the launch price and not evidence of current stock. Check the brand or an authorized seller for the price and availability in your market.

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What should buyers consider before choosing?

The two watches share the same 41 mm width, 13.3 mm thickness, movement and stated water resistance. Material, finish, color and preference for the black or blue presentation are the clearer points of distinction. A 41 mm square case can wear differently from a round watch of the same stated width, and wrist fit is personal; the published specifications alone cannot establish whether it will feel comfortable on a particular wrist.

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For servicing, Bell & Ross’s 2025 user-guide search result directs owners to a Bell & Ross service centre or approved watchmaker. The brand’s full market-specific warranty terms and any further maintenance guidance should be checked with the manufacturer or seller.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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