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Bulova’s 2023 CURV Chronograph Expansion: Three New References

Bulova’s 2023 CURV expansion added three chronograph references. Here are the differences in dial, finish, verified specifications and launch pricing.
Estimate2–3 min Catalogued SpecialistWatchRanker Team
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Bulova’s 2023 CURV expansion introduced three chronographs: the green-dial 96A297, gray-dial 96A298 and black-dial two-tone 98A301. The two steel models have verified specifications on Bulova’s product pages; the two-tone model’s details and current availability are less fully documented. Their reported launch prices are historical, so check the local listing for today’s price and stock.

Which three CURV chronographs were introduced?

A 2023 launch report identified three references, differentiated chiefly by dial color and finish:

Reference Dial and finish What is verified
96A297 Green dial; silver-tone stainless-steel case and bracelet Bulova’s U.S. product page lists the model and specifications.
96A298 Gray dial; silver-tone stainless-steel case and bracelet, with rose-gold-tone markers and hands Bulova’s global product page lists the model and specifications.
98A301 Black dial; two-tone steel bracelet with yellow-gold-colored accents These details are reported by Apex Chronos; an official Bulova product page was not verified.

The announcement and launch-era price information were reported by Apex Chronos. For current specifications and listing status, consult Bulova’s pages for the 96A297 and 96A298.

What do the verified steel models have in common?

Bulova lists both 96A297 and 96A298 with a 44 mm case, NR20 movement, double-curved sapphire crystal and stainless-steel bracelet. They are described as five-hand chronographs. The gray 96A298 page specifies 30 m water resistance; Bulova describes the green 96A297 as splash resistant, so the same rating should not be assumed for both based on these listings.

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#1 Best Overall
Sale
Bulova CURV Chronograph 10th Anniversary Edition Brown Dial Stainless Steel Watch Set 41.5mm - 96K117
  • Bulova's most daring collection gets an upgrade with the latest men's CURV chronograph watch
  • Featuring the world's first curved chronograph movement vibrating at 262kHz for exceptional accuracy, the CURV's bold modern case is reimagined in a 41mm diameter and now features an interchangeable strap system enabling quick changes from its matching bracelet to a black rubber strap
  • With new versatility that heightens its exceptional look and feel, the Bulova men's CURV chronograph delivers cutting-edge technology and style

Bulova says the three subdials track chronograph time in 12-hour, 60-minute and 60-second intervals, with the 60-second subdial also serving as the regular seconds hand. Its product descriptions say the dual mode is operated with the pusher at 4 o’clock.

What does Bulova claim about the movement’s accuracy?

For the 96A297 and 96A298, Bulova describes the quartz technology as operating at 262 kHz—eight times standard quartz frequency—and claims accuracy of five seconds per month. These are manufacturer statements, not independent test results. The available official specifications cited here apply to the two steel models; do not assume the same details for 98A301 without confirming its own listing.

Rank #2
Sale
Bulova Progressive Dress CURV Green Dial and Stainless Steel Bracelet Watch 44mm - 96A297
  • This new Bulova men's five-hand chronograph timepiece pushes the groundbreaking CURV collection in a new direction that affords unrivaled sophistication together with Bulova's cutting-edge technology
  • CURV timepieces are equipped with the world's first curved chronograph movement, with high-precision 262khz quartz technology offering exceptional accuracy of 5 seconds per month
  • Silver-tone stainless steel markers and hands offer contrast against the dial, while three sub-dials display the elapsed chronograph time in 12-hour, 60-minute, and 60-second intervals

How much did the watches cost at launch, and what about current prices?

Apex Chronos reported 2023 launch retail prices of $1,150 USD for each steel model and $1,195 USD for the two-tone 98A301. Those are historical launch prices, not current quotes. Bulova’s regional pages may show different currencies or prices, and the U.S. 96A297 page showed the watch temporarily out of stock when checked; status can change. Confirm the price and availability on the exact regional product page or with a retailer before buying.

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Which reference should you consider?

  • 96A297: The green dial is the most distinctive of the verified steel options. Bulova’s U.S. page showed temporary out-of-stock status when checked.
  • 96A298: The gray dial with rose-gold-tone hands and markers offers a lower-contrast two-color detail while retaining a silver-tone case and bracelet.
  • 98A301: The reported black dial and yellow-gold-colored accents create the two-tone option. Because its official specifications and current listing were not verified, confirm details directly before treating it as equivalent to the steel models.

Both officially documented steel watches measure 44 mm across the case. How that size feels depends on wrist shape and personal preference; no hands-on fit comparison is available here. If fit is a deciding factor, try the watch on or check the seller’s return policy. Compare the exact reference, finish, local price and stock rather than relying on launch-era figures.

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Rank #3
Bulova Curv Grey Dial Stainless Steel Watch | 44mm | 96A298
  • This new Bulova men's five-hand chronograph timepiece pushes the groundbreaking CURV collection in a new direction that features unparalleled sophistication together with Bulova's cutting-edge technology
  • CURV timepieces are equipped with the world's first curved chronograph movement, with high-precision 262khz quartz technology offering exceptional accuracy of 5 seconds per month
  • Rose gold-tone stainless steel markers and hands offer contrast against the dial, while three sub-dials display the elapsed chronograph time in 12-hour, 60-minute, and 60-second intervals

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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