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Dubai Watch Week’s seventh edition took place from 19–23 November 2025 at Dubai Mall and Burj Park. The Dubai Media Office reported more than 90 participating watch brands and over 20 brand launches; the event was open to the public and free to attend, according to its 2025 announcement.
When and where was Dubai Watch Week 2025?
The event ran from 19–23 November 2025 at Dubai Mall and Burj Park in Dubai, according to the Dubai Media Office and Dubai’s tourism listing. It was the seventh edition. Ahmed Seddiqi, the event organizer, says Dubai Watch Week was founded in 2015 and held every two years in this series of editions.
The 2025 announcement described the event as open to the public and free to attend. That is the published access information for the 2025 event, which has now passed.
How large was the 2025 edition?
The Dubai Media Office reported more than 90 participating brands and over 20 brand launches. Ahmed Seddiqi’s recap described a 200,000-square-foot venue and said the number of exhibiting brands was 46% higher than at the previous edition. Those venue and growth figures are the organizer’s account, not an independently audited comparison.
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The Dubai Media Office reported more than 23,000 guests for the 2023 edition. That figure applies to 2023; the sources cited here do not give a total attendance figure for 2025.
What happened at Dubai Watch Week?
Alongside brand showcases and launches, the programme combined industry discussion, hands-on activities and cultural events.
Industry conversations
The opening keynote featured Rolex CEO Jean-Frédéric Dufour and Seddiqi Holding Chairman Abdul Hamied Seddiqi. A CEO roundtable brought together Georges Kern, Ilaria Resta, Karl-Friedrich Scheufele and Julien Tornare. Arabic-language panels discussed regional luxury markets, family-business succession and strategy, according to the Dubai Media Office announcement.
The Horology Forum formed part of the programme, while the returning Collectors Lounge was connected to Ahmed Seddiqi’s 75th anniversary, the organizer said.
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Workshops, showcases and exhibitions
The Creative Hub hosted workshops, masterclasses and brand showcases. Ahmed Seddiqi says more than 23 brands took part in the Hub and that the edition presented timepieces created in collaboration between the retailer and watch brands.
Calligrapher Hazem Kurdali was present, and the programme included Alia Bent Sultan’s exhibition “Dubai Races Against Time,” the Dubai Media Office reported.
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What watches were highlighted?
Among the specific watches noted in event coverage was the Chopard L.U.C Grand Strike. Wallpaper* described it as a chiming watch with minute-repeater, grande-sonnerie and petite-sonnerie functions. That makes it one example of the timepieces presented around the event, not a measure of the launches as a whole.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the event’s scale says—and what it doesn’t
The reported brand count, launch tally and expanded venue point to an edition with a substantial exhibition and public programme. The figures are not interchangeable: “more than 90” refers to participating brands, “over 20” to launches, and the 46% increase to exhibiting brands compared with the prior edition, as reported by Ahmed Seddiqi. None establishes how many people attended in 2025.
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At the event’s tenth anniversary, Dubai Media Office quoted Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Arts and Culture Authority, describing it as “a global platform where creativity, craftsmanship, and innovation converge.” Hind Seddiqi, CEO of Dubai Watch Week, said the mission was to evolve the offering and create initiatives highlighting Dubai and the UAE. These statements reflect the event’s leadership and patron, rather than independent evaluations.
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