During Black Friday and Cyber Monday 2025, reported Oura Ring 4 prices varied by finish, retailer, and the date of the coverage. TechRadar reported Amazon US prices of $249 for Black and $349 for Titanium Gold on Cyber Monday, while NBC Select reported $349 listings at Target and Best Buy during Black Friday coverage.
These are historical prices, not current offers. To estimate the ongoing cost, add membership: Oura’s current U.S. retail guidance lists it at $5.99 per month or $69.99 per year, checked in 2026.
Oura Ring 4 holiday prices reported in 2025
| Market and finish or listing | Reported price | Retailer and coverage context |
|---|---|---|
| U.S., Black | $249 | Amazon, TechRadar Cyber Monday coverage, December 1, 2025 |
| U.S., Titanium Gold | $349, reported down from $499 | Amazon, TechRadar Cyber Monday coverage, December 1, 2025 |
| U.S., Oura Ring 4 listing | $349 | Target and Best Buy, NBC Select Black Friday coverage, November 28, 2025 |
| U.K., Black or Silver | £249 | Amazon, TechRadar Cyber Monday coverage, December 1, 2025 |
| U.K., Titanium Gold | £349 | Amazon, TechRadar Cyber Monday coverage, December 1, 2025 |
The reports describe different retailers, coverage dates, and configurations. They do not establish one price that every retailer offered, or a complete like-for-like comparison across all finishes. TechRadar’s reported Amazon US prices show a $100 reduction for Black from its stated $349 list price and a $150 reduction for Titanium Gold from its stated $499 list price. Do not infer that other finishes received the same discount.
TechRadar also reported a $10 U.S. sizing kit with a $10 credit toward an Oura Ring 4. Check the seller’s current terms and confirm that the credit applies to the ring generation and purchase you want.
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- ACCURACY - SMART SENSING - Oura tracks over 50 health metrics, including sleep, activity, stress, heart health, and women’s health metrics. Oura Ring 4 is powered by Smart Sensing, which adapts to you — delivering accurate, continuous data, day and night
- ACCURATE SIZING ESSENTIAL - Oura Ring 4 uses unique sizing different from standard jewelry rings; use the Oura Ring 4 Sizing Kit to find your perfect fit before purchasing
- LONG LASTING BATTERY - With up to 8 days of battery life, no screens and no vibrations, Oura Ring 4 allows you to focus on the present. From a workout to a night out — you’re free to forget it’s on. Until you start getting compliments
- OURA MEMBERSHIP - First month of membership is included with purchase, for new members only. Subscription is 5.99/mo afterwards. Membership is tied to your account via the Oura App, not your physical ring
- HSA/FSA ELIGIBLE - We can accept HSA or FSA funds for the following: Oura Ring, additional chargers, and shipping
How to compare the historical retailer deals
- Compare the same market, finish, and ring generation; a Black price is not evidence of the price for Gold or another finish.
- Keep the retailer and coverage date attached to each reported price. The TechRadar and NBC Select figures are not a same-time comparison.
- Check whether a sizing kit is required and whether its cost becomes a coupon or gift-card credit at that seller.
- Before buying, check the retailer’s live price, stock, shipping, and return terms. Historical deal coverage does not establish current availability or policy.
Oura says its promotions cannot be combined or stacked, and that a site-wide promotion takes precedence when it offers a better price. This is current guidance checked in 2026, not proof of the exact terms in force during the 2025 sale. See Oura’s promotions guidance.
The real cost with membership
Oura’s current U.S. retail guidance lists membership at $5.99 per month or $69.99 per year. These are 2026 prices, not verified 2025 membership fees; prices outside the U.S. vary by region and currency. Oura’s retail guidance is the source for these current rates.
| Membership option | Illustrative cost using current U.S. guidance | What it represents |
|---|---|---|
| Monthly for 12 months | $71.88 | 12 × $5.99, before applicable tax |
| Annual | $69.99 | Current listed annual price |
For illustration only, adding one current-price annual membership to TechRadar’s historical $249 Black sale price gives $318.99 before applicable tax. This combines a 2025 hardware deal with a 2026 membership price; it is not a verified historical total or a current ring offer. The membership price may change.
Rank #2
- ACCURACY - SMART SENSING - Oura tracks over 50 health metrics, including sleep, activity, stress, heart health, and women’s health metrics. Oura Ring 4 is powered by Smart Sensing, which adapts to you — delivering accurate, continuous data, day and night
- ACCURATE SIZING ESSENTIAL - Oura Ring 4 uses unique sizing different from standard jewelry rings; use the Oura Ring 4 Sizing Kit to find your perfect fit before purchasing
- LONG LASTING BATTERY - With up to 8 days of battery life, no screens and no vibrations, Oura Ring 4 allows you to focus on the present. From a workout to a night out — you’re free to forget it’s on. Until you start getting compliments
- OURA MEMBERSHIP - First month of membership is included with purchase, for new members only. Subscription is 5.99/mo afterwards. Membership is tied to your account via the Oura App, not your physical ring
- HSA/FSA ELIGIBLE - We can accept HSA or FSA funds for the following: Oura Ring, additional chargers, and shipping
Retailer sizing, returns, and membership reminders
Oura’s retail guidance says sizing-kit credit depends on the retailer: Amazon may provide a coupon code, while Best Buy, Costco, and Target are examples of retailers that may provide gift-card credit. Check the specific seller’s terms rather than assuming the credit is identical everywhere.
Retailer purchases are subject to that retailer’s own shipping, returns, exchanges, and refunds. Oura says those transactions must be handled directly with the retailer. If you return a ring, cancel membership separately through the app or Membership Hub to avoid continued plan charges. See Oura’s retail-purchase guidance.
FAQ
What was the reported Black Friday 2025 price for Oura Ring 4?
NBC Select reported $349 listings at Target and Best Buy in its November 28, 2025 Black Friday coverage. TechRadar later reported Amazon US prices of $249 for Black and $349 for Titanium Gold in its December 1 Cyber Monday coverage.
Rank #3
- THE WORLD’S SMALLEST SMART RING - 40% smaller than the previous generation, Oura Ring 5 is thinner, lighter and smaller than ever. The updated all-titanium design is more scratch-resistant and comfortable than ever
- SIZING IS ESSENTIAL - Oura Ring 5 uses unique sizing different from standard jewelry rings and other Oura Ring generations; use the Oura Ring 5 Sizing Kit to find your perfect fit before purchasing
- EVERYDAY HEALTH SENSING - Oura tracks over 50 health metrics, including sleep, activity, stress, heart health, metabolic health and women’s health metrics. Oura seamlessly integrates with over 40 apps including Natural Cycles, Strava, & more
- OURA MEMBERSHIP - First month of membership is included with purchase, for new members only. Subscription is 5.99/mo afterwards. Membership is tied to your account via the Oura App, not your physical ring
- REBUILT FOR GREATER ACCURACY - Oura Ring 5 has been re-engineered and reconfigured, providing more precise personal health data. Larger, smarter sensors bring research-grade accuracy—all in Oura’s smallest form factor yet
Was every Oura Ring 4 finish the same price?
No. The cited reports give prices for particular finishes or listings, not a complete same-time price list for every finish and retailer. Compare the exact finish and seller before drawing a price comparison.
What did Oura membership cost?
Oura’s current U.S. retail guidance, checked in 2026, lists membership at $5.99 per month or $69.99 per year. Those are not verified 2025 prices, and pricing varies outside the U.S.
Did a sizing kit include credit toward the ring?
TechRadar reported a $10 U.S. sizing kit with a $10 Oura Ring 4 credit during its Cyber Monday coverage. Oura says sizing-kit credit format can differ by retailer, so verify the seller’s terms and model compatibility.
Rank #4
- THE WORLD’S SMALLEST SMART RING - 40% smaller than the previous generation, Oura Ring 5 is thinner, lighter and smaller than ever. The updated all-titanium design is more scratch-resistant and comfortable than ever
- SIZING IS ESSENTIAL - Oura Ring 5 uses unique sizing different from standard jewelry rings and other Oura Ring generations; use the Oura Ring 5 Sizing Kit to find your perfect fit before purchasing
- EVERYDAY HEALTH SENSING - Oura tracks over 50 health metrics, including sleep, activity, stress, heart health, metabolic health and women’s health metrics. Oura seamlessly integrates with over 40 apps including Natural Cycles, Strava, & more
- OURA MEMBERSHIP - First month of membership is included with purchase, for new members only. Subscription is 5.99/mo afterwards. Membership is tied to your account via the Oura App, not your physical ring
- REBUILT FOR GREATER ACCURACY - Oura Ring 5 has been re-engineered and reconfigured, providing more precise personal health data. Larger, smarter sensors bring research-grade accuracy—all in Oura’s smallest form factor yet
Can I return a ring bought from a retailer to Oura?
Oura says retailer purchases follow the retailer’s return, exchange, and refund policies and must be handled directly with that retailer. Check the specific seller’s terms before ordering.
Does returning the ring cancel membership?
Not automatically. Oura advises customers to cancel membership through the app or Membership Hub when returning a ring.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Bottom line
The 2025 reports show that the Oura Ring 4 deal depended on retailer, finish, and timing: TechRadar reported Amazon US prices of $249 for Black and $349 for Titanium Gold on Cyber Monday, while NBC Select reported $349 at Target and Best Buy during Black Friday coverage. Treat these as historical, source-specific prices—not a universal retailer comparison or a current offer. For the real ongoing cost, add Oura’s current U.S. membership price and check the chosen seller’s sizing-credit and return terms.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
