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In this 2022 episode of Superlative, host Ariel Adams talks with Nico Leonard van der Horst of Belfast retailer Pride and Pinion about personal style, industry formality, and building a watch business in a city where interest in watches was described as limited at the time. Apple Podcasts lists the episode as published on 23 May 2022, with a runtime of 1 hour and 4 minutes. Listen to the episode on Apple Podcasts.
What the conversation is about
The episode’s central tension is captured in Leonard’s question, quoted in the listing: “Who has decided the industry has to be as formal as it is today?” The published description frames the discussion around how his personality and self-expression fit within the watch industry’s expectations. It does not provide a transcript or further context for the quotation, so it is best read as a prompt for the conversation rather than a complete account of Leonard’s views.
Superlative is described in its listing as a podcast about watches, the people behind them, and the worlds that inspire them. This episode focuses on one person’s career and retailer story—not a general guide to collecting watches or a set of buying recommendations.
From the Netherlands to Belfast
According to the episode description, Leonard discusses moving from the Netherlands to Belfast and the watch culture he encountered there, including how it evolved. The listing characterizes Belfast at the time as a city without the greatest interest in watches. That is the episode’s framing, not a measured claim about the city or a description of its current market.
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Building Pride and Pinion
The listing says the conversation follows Leonard’s progression as a watch retailer and the development of Pride and Pinion in Belfast. It also calls out the store’s inventory curation as a topic. The synopsis does not identify particular selection criteria, models, or purchasing advice, so it does not support attributing specific recommendations to Leonard.
Pride & Pinion’s current website presents luxury and pre-owned watches, including new arrivals, rare and vintage watches, and multiple brands: visit Pride & Pinion. That current catalogue offers retailer context; it should not be mistaken for an inventory list discussed in the 2022 episode.
Rank #2
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What the listing does—and does not—establish
- Established by the episode listing: Ariel Adams hosts, Nico Leonard van der Horst of Pride and Pinion is the guest, and the description highlights personal expression, formality, his move to Belfast, his retail career, local watch culture, and inventory curation.
- Not established by the listing: a full transcript, additional direct quotations, specific watch endorsements, or detailed advice about collecting and buying.
The episode listing also links to the aBlogtoWatch Shop, described there as offering products inspired by horology. Its presence is a link in the episode description, not evidence of an endorsement by Leonard.
Quick Recap
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