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The Business of Watches Podcast: Bangalore Watch Company Co-Founder Nirupesh Joshi

Bangalore Watch Company co-founder Nirupesh Joshi discussed brand-building, Indian stories in watch design, customer feedback, and manufacturing on The Business of Watches.
Estimate3–4 min Catalogued SpecialistWatchRanker Team
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Nirupesh Joshi co-founded Bangalore Watch Company with his wife, Mercy Amalraj, in 2018 after careers abroad. In its October 31, 2022 episode of The Business of Watches, host Ariel Adams spoke with Joshi about building the Bangalore-based brand, turning Indian stories into watch designs, and learning from customers. The episode listing summarizes those subjects but is not a transcript, so it does not establish Joshi’s exact words or the details of every answer.

Who is Nirupesh Joshi?

Joshi is a co-founder of Bangalore Watch Company. The company says he and Mercy Amalraj, his wife and fellow co-founder, returned to Bangalore after careers abroad and founded the business in 2018. The company’s account presents the founders’ move from other careers into watchmaking as the starting point for a brand rooted in the city.

The episode listing also identifies Joshi’s prior technology-industry career as part of the conversation. The available summary does not provide a detailed job history, so it is more accurate to describe his background broadly than to assign him specific roles or employers.

What is Bangalore Watch Company?

Bangalore Watch Company is an independent watch brand based in Bangalore. The company says its watches are designed, engineered, and assembled there, and that its design premise is to draw on modern Indian stories. That describes the company’s stated design and assembly base; it does not mean every component is manufactured in India.

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The distinction matters: in a March 2024 Business Today interview, Joshi said the brand used Swiss-made automatic movements and sapphire crystals. Those were claims made in that interview, not independent test findings or a guarantee that every current model has the same specifications.

What did Joshi discuss on The Business of Watches?

The episode was published on October 31, 2022. Its listing says Adams and Joshi discussed Joshi’s technology background, the challenges the founders faced while starting the company, how local character could inform products, the role of customer feedback, Indian watchmaking and manufacturing history, and the size of India’s watch market. The listing confirms the topics, but offers no verified transcript or market-size figure.

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A January 2023 recap by Bangalore Watch Company adds that aviation, cricket, collaboration choices, and customer feedback were part of the conversation. Since that recap is the company’s account of the episode, it should be read as a later summary rather than a verbatim record.

How does the company turn stories into watch design?

In the 2024 interview, Joshi described design as beginning with a story and taking months to translate into details on a watch. He used two examples: he said the MACH 1 crown is shaped like an afterburner nozzle, and that Apogee dials carry the latitude and longitude of Sriharikota. These are Joshi’s explanations of the design choices, not independently verified production specifications.

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The company’s brand story frames its work around contemporary Indian narratives rather than relying only on familiar or exoticized imagery. Aviation and cricket are among the subjects it names. A company recap published in May 2025 also identifies the MACH 1 pilot watch, the cricket-inspired Cover Drive, and the Peninsula Professional collection as examples of its range at that time. Product availability can change, so those names should not be treated as confirmation that each collection remains on sale today.

What scale has the company reported?

In the March 2024 Business Today interview, Joshi reported that the company produced about 1,000 watches annually, that 25% of its customers were overseas, and that it had shipped to more than 30 countries since 2018. These are company-reported figures attributed to Joshi at the time of that interview; they are not audited metrics or current operating totals.

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The episode listing says the Indian watch market’s size was discussed, but does not substantiate a market estimate. The available sources therefore support describing the discussion, not stating a definitive size for India’s watch market.

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What the episode says about building a watch brand in India

The available summaries point to a business built around a specific combination: a Bangalore home base, design narratives connected to modern India, customer feedback, and watchmaking components sourced beyond India. That combination avoids an overly simple “made in India” label: the company says design, engineering, and assembly happen in Bangalore, while Joshi described Swiss-made movements in 2024.

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The episode’s enduring interest is less about a single watch specification than the choices involved in creating a differentiated brand: which stories to tell, how to make them legible in product details, how customer response shapes development, and how a locally grounded company operates in a global category. The public episode summary establishes these as themes of the conversation, but not a transcript of Joshi’s views on each one.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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