Do these 3 things before closing this tab:
1Fix the driver behind crashes, sound loss and screen glitches2Repair Windows errors before they cause bigger problems3Scan for outdated or missing drivers - takes under a minute“Time Is Our Thing” is Chrono24’s global brand campaign, launched June 11, 2025, alongside a refreshed brand identity. It uses stories, emotion and the people who collect watches to present Chrono24’s love of luxury watches and its global community.
What is Chrono24’s “Time Is Our Thing” campaign?
Chrono24 introduced “Time Is Our Thing” as the centerpiece of a brand refresh. The company described the new identity as the first step in a longer brand evolution, with ambitions that included deeper engagement, stronger partnerships and sustainable growth. Those are stated goals, not evidence of results. Chrono24’s June 11, 2025 announcement
The creative idea is story-led rather than a promotion for one particular watch. Chrono24 Marketing Director Nick de Jong said: “‘Time Is Our Thing’ shows how we express our love for watches – through stories, emotions, and the moments that make collecting meaningful.”
What inspired the campaign?
Chrono24 said campaign moments drew on cultural research, interviews with influential voices in global watch culture, and personal stories shared by people in its Instagram community. The company’s announcement described that community as “600k+ strong” in June 2025; that is a company-reported figure, not an independently verified audience count.
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- 【UNIQUE DESIGN ULTRA-QUIET WATCH WINDER】- DUKWIN automatic winder has 4 winding places and 6 storage spaces, giving your watch maximum flexibility. There is also a jewelry storage box at the bottom, which can store the jewelry just taken out. The automatic watch winder adopts a high-quality Japanese Marlboro motor, and high-efficiency movement, reduces the consumption of the watch winding machine, and ensures quiet operation, even at night without affecting your rest.
- 【UPGRADE WATCH WINDER】- The DUKWIN watch winder is made of high-quality materials and has a luxurious piano finish, which gives a luxurious feeling. It stands out with its unique design and first-class fine craftsmanship. Compact and stylish, the DUKWIN watch winder has all the practical features you'd expect from a high-end watch winder. Our watch winders for automatic Vertical design, space-saving, and beautiful, It is a great decoration for offices and bedrooms.
- 【DURABLE WATCH WINDER】- Our watch winder has 4 MODES to choose from, allowing the watch to move left, right, or alternating directions at different intervals. This watch winder has built-in white lighting, so your watch will be covered with its soft light. The watch winder box adopts a safety locking mechanism to prevent the watch winder from opening freely and the watch from being accidentally dropped or damaged.
- 【SPRING WATCH PILLOW】- The watch winders use a retractable spring watch pillow, which accommodates easily lady and man watch, It fits more than 99% automatic mechanical watches. The flexible and versatile pillow makes your watch very compact and won't fall off when winding. IT CAN HOLD A 110-200MM WATCH BAND.
- 【EXQUISITE GIFT & 12 MONTH WARRANTY】- Our watch winder makes a great gift for Christmas, Anniversaries, Birthdays, Business, and New Year's Eve. The black watch winder can be a great decoration for your living room, office, bedroom, etc. We offer our customers a 12-month warranty on our watch winders. If you encounter problems, please feel free to contact us and we will try our best to provide you with a satisfactory solution.
Chrono24 Magazine framed the campaign as a celebration of luxury watches and the community around them. Its editorial introduction invites readers to discover ambassadors’ and community members’ favorite timepieces. Chrono24 Magazine’s campaign introduction
How does the campaign relate to Chrono24’s marketplace?
The campaign’s emotional message sits alongside Chrono24’s commercial identity as a global online marketplace for new, pre-owned and vintage luxury watches. In its launch announcement, the company characterized its services as helping buyers and sellers transact in a trusted environment. CEO Carsten Keller said: “This new brand identity reflects the values we have always stood for: passion, trust, and innovation in the world of luxury watches.”
Rank #2
- 【4+6 WATCHES WINDER】This watch winder has 4 winder space and 6 watch storage space,which provide maximum flexibility to storage all your fine timeless watch piece. Four watch pillows with pillow rings can be disassembled, suitable for watches of different girths
- 【Carbon fiber light appearance & Silver ring decoration】Watch Winders for Automatic Watches adopt a modern carbon fiber texture appearance, it showcases a low-key luxurious taste.Decorated with exquisite silver metal rings,the details are meticulous, adding a touch of the blend of technology and fashion to your desktop or display cabinet
- 【Ultra-quiet operation & independent control switch】Our automatic watch winder adopts the Japanese motor, the automatic watch winder runs very quietly,ensuring no disturbance in bedroom or office environments and no disturbance even during night use.The dual rotating device can be independently switched on and off for control, which is flexible and energy-saving, and can be started as needed
- 【Dual-drive 4-position efficient operation】This watch winder device is equipped with two independent rotating devices, which can simultaneously power four automatic winding watches, ensuring that your beloved watches always keep accurate time.Simply press the switch to turn on the winder on your watch. Rotates for two minutes in one direetion thenpauses for six minutes, resumes rotation inopposite direction for two minutes then pausesfor six minutes.Repeatable
- 【 Box Packaging 】 This automatic watch winder is specially equipped with a box. The moment you open the box, your noble appearance is immediately revealed.Eliminating the need for additional packaging.Whether it's a birthday,anniversary, Christmas,Father's Day, Valentine's Day or a business watch winder, this watch winder that combines a sense of technology and ceremony can make your intentions stand out
Chrono24 also said its ambition was to become a global default destination for luxury watches. That is the company’s positioning goal, not an independently established market ranking. The campaign presents the marketplace through the shared enthusiasm of collecting; it does not, by itself, demonstrate that the brand or platform achieved its growth aims.
What size was Chrono24 when the campaign launched?
Chrono24’s June 11, 2025 press release reported the following marketplace and company figures. They are dated company claims, not independently audited current counts, so they should not be read as a snapshot of Chrono24 today.
Rank #3
- 【High-quality Piano Finish】The automatic watch winder is made of High-quality piano finish and carbon fiber material.Automatic watch winder box features 4 winding positions.This watch box has store and maintain automatic watches with dual rotation modes (clockwise/counterclockwise/interval) for.watch box protects your collection from dust and humidity
- 【Adjusttable Pillows And Built-In Blue Led Illumination】Each pillow of this watch case for automatic watches has a removable ring to increase the circumference to fit different sizes of watches, Both men's and women's watches can be used. Blue LED can beautify the use atmosphere, which also makes the automatic watch case easy to use at night
- 【4 Rotation Modes】Mode 1:Rotate clockwise for 2 minufes,Pause for 6 minutes,Repeat;Mode 2:Rotate couterclockwise for 2 minufes,Pause for 6 minufes,Repeat;Mode 3:Rofate clockwise for 2 minufes,Pause for 6 minutes,Then rotafe counterclockwise for 2 minutes, Pause for 6 minufes.Repeat;Mode 4:Rotate clockwise for 5 minufes,Then rotate counterclock for5 minutes, Repeat for 3 hours, Pause for 9 hours. Repeat(Workfor 3 hours then reat for 9 hours)
- 【Ultra-Silent Rotation】Silent watch spinner box with <5dB brushless motor (quieter than a library) . The automatic watch winder runs very quietly, You can place it in the office, study and bedroom without worries
- 【Perfect Watch Winder】Watch turner is an ideal for birthdays, Valentine's Day, weddings, anniversaries, Christmas, or Father's Day.Whether for your husband, father, or friend, it’s sure to please even the most discerning recipient
| Measure | Chrono24 figure reported June 11, 2025 |
|---|---|
| Watches listed | Approximately 560,000 |
| Dealers | Around 3,000 |
| Private sellers | 60,000 |
| Countries served | More than 150 |
| Unique visitors | Over 9 million per month |
| Employees | Around 350 across offices including Karlsruhe, Berlin, Miami, Tokyo and Hong Kong |
These numbers describe the marketplace and company as presented at launch; they are not measures of campaign reach or performance.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is known about the campaign’s impact?
The available official material establishes the campaign’s launch, creative inspiration and stated brand aims, but does not establish independent performance data or audience sentiment. Chrono24’s update archive records the rebrand on June 11, 2025 and includes later platform updates; those product or service changes should not be confused with results from the “Time Is Our Thing” creative campaign. Chrono24’s company update archive
Rank #4
- 2 Year After-Sales Service/Quality Material: This luxury watch winding box is wooden exterior and 3 Japanese extremely silent mabuchi motor(≤5db) with glass door, high transparency, self winding watch box with built-in white illumination, the light can be turned off alone without affecting sleep, with 9 winding slots for your watches of different sizes. Watch rotator for automatic watches with extra 7 Watch Storages and Jewelry Storage Drawer
- USB and Adapter Power Supplies: The 9 watch winder case is powered by AC 100-240V 50/60Hz, used USB to transport DC power cord, spinning watch case compatible with DC 5-12 V. The usb power supply methods eliminate the problem of power supply at a fixed location and are suitable for different scenarios, such as bedroom, office, locker room or placing it in a cabinet
- 5 Rotation Modes: The automatic watch winder box has 5 rotation modes, and more compatible with your automatic watches. [Mode 1] Power Off. [Mode 2] Rotate 2 minutes Clockwise. Rest for 6 minutes. [Mode 3] Rotate 2 minutes Counter-Clockwise. Rest for 6 minutes. [Mode 4] Rotate 2 minutes Clockwise.Rest for 6 minutes. Rotate 2 minutes Counter-Clockwise. Rest for 6 minutes. [Mode 5] Rotate 5 minutes Clockwise. Rotate 5 minutes Counter-Clockwise. Repeat above for 3 hours. Rest for 9 hours. Repeat
- Flexible Watch Pillow: The watch turner pillow's perimeter is 160-190 mm, it is also compatible with watches with small wrists, such as perimeter is 160 mm. Flexible watch pillow accommodates easily lady and man watch, it fits more than 99% automatic mechanical watch. It can be compatible with large watches with a 68 mm surface at most. Adjustable watch pillow compatible with watches band width up to 30 mm
- Door Sensor Function: The watch shaker is rotating, and when the door is open, it automatically stops spinning. In the process of rotation, it will not affect the movement of the watch. And the watch case for automatic watches size is 17”L x 7”W x 15.4”H
In practical terms, “Time Is Our Thing” is best understood as a brand statement about the meaning of collecting and the community around watches—not as a specific watch release, buying guide or independently measured campaign case study.
Quick Recap
Best Value
- SUPERIOR CRAFTSMANSHIP: Watch winder features 4 vertical winding positions and 6 storage compartments in an integrated design with a unified and clean look, offering great flexibility for storing all your exquisite timepieces while meeting daily needs. Automatic watch winder is meticulously handmade from premium materials like high-grade black PU and transparent large window glass for durability and a luxurious touch. Watch winders has a stop function when the cover is opened, which is more intelligent
- 4 ROTATION MODES: Watch winder box offers four modes to choose, providing professional care for your watch: Mode 1: rotate clockwise for 2 minutes, stop for 6 minutes, recycle; Mode 2: rotate counterclockwise for 2 minutes, stop for 6 Minutes, recycle; Mode 3: Rotate clockwise for 2 minutes, stop for 6 minutes; rotate counterclockwise for 2 minutes, stop for 6 minutes, recycle; Mode 4: clockwise for 5 minutes, rotate counterclockwise for 5 minutes, work for 3 hours and stop 9 hours
- ULTRA-QUIET WATCH WINDER: Watch winder 4 is equipped with a premium silent Japanese motor that features high torque, precise control, low power consumption, and long lifespan. Watch rotator operates at an extremely low noise level of less than 5dB, which means watch winder can work quietly anywhere without disturbing you, even at night, ensuring that you and your family can rest undisturbed. Watch spinner features two oversized, luxurious rotating mechanisms that can be activated independently as needed. It boasts a superior texture, excellent feel, and combines flexibility with energy efficiency
- VERTICAL WINDING & USB-C INTERFACE: Rotating watch box adopts a vertical design, which not only ensures high and stable winding efficiency, providing more reliable winding results and more stable timekeeping accuracy, but also saves space and is aesthetically pleasing, making it an ideal decoration for offices and bedrooms. Watch winder case can be powered by an USB-C 5V AC adapter (included in the package) . The USB-C interface is versatile and highly compatible, allowing for power delivery in various ways
- PRESENTATION BOX: Presented in a high-end presentation box, automatic watch box is the ideal present for birthdays, Valentine's Day, weddings, anniversaries, Christmas, or Father's Day. Whether for a husband, father, or friend, it will satisfy even the most discerning recipient
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
