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Chopard’s three Swiss manufacturing sites described in a 2024 visit report are its headquarters and production facility in Meyrin, plus Chopard Manufacture and Fleurier Ebauches in Fleurier. A journalist reported visiting all three on a trip arranged with the company, but that does not establish a regular public tour program. The report says an appointment is needed to visit the L.U.CEUM museum inside Chopard Manufacture; it does not confirm whether the museum or the manufacturing sites are currently open to the general public. Contact Chopard directly before making travel plans.
Where are Chopard’s three manufacturing sites?
One site is in Meyrin, in the Canton of Geneva; the other two are close to one another in Fleurier. The facilities have different reported roles, so the three-site picture is more useful than treating them as interchangeable stops. The locations and activities below reflect Fratello’s account of a visit arranged with Chopard in 2024.
| Site | Location | Reported role |
|---|---|---|
| Chopard headquarters and production facility | Meyrin, Canton of Geneva | Foundry, watch cases, bracelets and other non-movement components |
| Chopard Manufacture | Fleurier | Production and finishing of L.U.C movements, followed by assembly |
| Fleurier Ebauches | Fleurier, near Chopard Manufacture | Production of movements other than L.U.C calibers |
What happens at the Meyrin facility?
Chopard’s Meyrin headquarters also houses production. Fratello describes an in-house foundry and the making of watch cases, bracelets and other components not related to movement production. The facility is near Geneva Airport, according to the same 2024 account.
The Federation of the Swiss Watch Industry directory lists Chopard at Rue de Veyrot 8, 1217 Meyrin 2. This is a business-directory address, not confirmation of a public entrance or visitor access. Check the Swiss watch industry directory if you need to verify the listed address.
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How do the two Fleurier sites differ?
Chopard Manufacture: L.U.C movements
Chopard Manufacture is the Fleurier facility associated with L.U.C movements. Fratello’s 2024 account describes machining movement components, decorative finishing—including perlage and Côtes de Genève—hand-finishing work and assembly. The L.U.CEUM museum is also inside this building.
Fleurier Ebauches: other Chopard movements
Fleurier Ebauches is described as producing non-L.U.C movements. Fratello gives movements for Mille Miglia and Happy Diamond watches, and for most Alpine Eagle variants, as examples. Those are examples from the 2024 report; they should not be taken as a guarantee that the allocation of every current model remains unchanged.
Can you visit the Chopard manufacture?
The available reporting confirms a hosted visit, not a general public tour program. Fratello’s author visited the three sites on a trip arranged with Chopard in connection with seeing new watches. That experience does not establish that individual visitors can book manufacturing tours.
For the L.U.CEUM, Fratello says an appointment is needed and that the museum can only be accessed through Chopard Manufacture. The report does not establish whether appointments are available to the general public, or provide current booking details such as contact information, opening days, price, lead time, group size, language, photography rules or accessibility arrangements. Ask Chopard directly whether access is available for your circumstances before arranging travel.
What Chopard says about its crafts and training
Chopard’s current employee-training webpage says that more than 50 crafts and professions are practised across its three manufacturing sites, and that more than 40 apprentices are trained each year in the three training departments. These are company figures about craft and training, not measures of factory output or visitor capacity. Chopard’s employee-training page gives the company’s current presentation of this work.
Chopard’s Sustainability Report 2024 gives a separate figure of around 45 apprentices in jewellery, watchmaking, micromechanics and surface finishing. It traces the training departments to a first in-house luxury jewellery-training department established in 1980, followed by watchmaking training departments in Meyrin in 1989 and Fleurier in 2006. The report quotes Céline, identified as Training Manager: “It is so important to keep the ancient, traditional skills alive and we believe the best way to do this is for our apprentices to learn from master craftspeople. Of course, technology has a role to play, but at the same time, we mustn’t lose the know-how needed to make things by hand.” Read Chopard’s 2024 Sustainability Report.
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