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2024 Apple Watch Lineup: What Apple Actually Released

Apple announced Series 10 in September 2024, while keeping SE available without a new generation and offering Ultra 2 in black titanium. Series 10 started at $399 and SE at $249 in the U.S. at launch; those are historical prices.
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Apple announced Apple Watch Series 10 on September 9, 2024, and made it available starting September 20. The launch lineup also included the existing Apple Watch SE and an Apple Watch Ultra 2 in black titanium—not a new SE generation or an Ultra 3. At launch, Series 10 started at $399 in the U.S. and SE at $249; those are historical prices, not current offers.

What Apple released in 2024

Model or option What was announced U.S. launch price Availability began
Apple Watch Series 10 New numbered generation, in 42mm and 46mm cases Starting at $399 September 20, 2024
Apple Watch SE Continued as an available model; Apple did not announce a new SE generation Starting at $249 Available as stated in Apple’s launch announcement
Apple Watch Ultra 2 Existing generation offered in black titanium, with new band options and an Hermès Ultra 2 option Not specified in the cited dossier September 20, 2024

Apple’s September 9, 2024 announcements are the sources for these historical launch details. The prices above describe U.S. launch pricing, not current pricing or availability.

Apple Watch Series 10: the new generation

Series 10 was the new numbered Apple Watch generation announced in 2024. Apple described it as thinner than prior models, with the largest and most advanced Apple Watch display to that date, faster charging, sleep apnea notifications, and water-depth and water-temperature sensing. These are Apple’s announcement claims, not independent test results.

Sizes, finishes, and bands

Series 10 came in 42mm and 46mm sizes. Apple listed aluminum finishes in jet black, rose gold, and silver, and titanium finishes in natural, gold, and slate. Apple also listed Apple Watch Hermès in 42mm and 46mm silver titanium.

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Apple stated that older 41mm and 45mm bands are compatible with the new 42mm and 46mm cases, and that new 42mm and 46mm bands are compatible with older Apple Watch models. Check third-party listings for compatibility with your specific watch before buying.

Features Apple highlighted

Apple highlighted a thinner design and a larger display, along with faster charging, sleep apnea notifications, and water depth and temperature sensing. The launch announcement said sleep apnea notifications were pending FDA clearance and expected later that month. That is a historical launch caveat, not a statement about present availability by market.

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Apple Watch Ultra 2: a finish and options update

Apple announced Ultra 2 in black titanium, not a new Ultra generation. The update also brought black hardware options for Trail Loop, Alpine Loop, and Ocean Band, a Titanium Milanese Loop available in natural and black titanium, and Apple Watch Hermès Ultra 2. These options became available starting September 20, 2024.

Apple specified up to 36 hours of battery life in regular use and up to 72 hours in Low Power Mode for Ultra 2. These are Apple-published specifications, not independent test results. Apple also said the watch uses 95 percent recycled titanium.

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Was there a new Apple Watch SE in 2024?

No new SE generation was announced. Apple’s Series 10 launch announcement described Apple Watch SE as available starting at $249 in the U.S. That is a historical launch-era price and should not be treated as a current price or as evidence of a new SE model.

How should buyers compare the 2024 options?

Option What changed in 2024 Case details Band or model note
Series 10 New numbered generation 42mm or 46mm; aluminum or titanium options Apple says 41mm and 45mm bands fit the new cases; check third-party listings
Apple Watch SE No new generation announced; remained available No new 2024 case details announced in the cited launch material Apple listed it starting at $249 U.S. at launch
Ultra 2 New black titanium finish and associated options Existing Ultra 2 generation Black band hardware, Titanium Milanese Loop, and Hermès Ultra 2 option

For launch prices, Apple’s September 2024 Series 10 announcement is the source for Series 10 and SE; Apple’s Ultra 2 announcement is the source for the Ultra 2 update. These announcements do not establish today’s prices, inventory, or partner-program terms.

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Frequently Asked Questions

What Apple Watch came out in 2024?

Apple announced the new Apple Watch Series 10 on September 9, 2024, with availability starting September 20. Apple also offered Ultra 2 in black titanium; it did not announce an Ultra 3.

Was there a new Apple Watch SE in 2024?

No. Apple said Apple Watch SE was available starting at $249 in the U.S., but did not announce a new SE generation. The price is historical launch pricing.

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Was Apple Watch Ultra 3 released in 2024?

No. Apple announced the existing Ultra 2 in black titanium, along with new band options and an Hermès Ultra 2 option.

Are older Apple Watch bands compatible with Series 10?

Apple stated that older 41mm and 45mm bands are compatible with Series 10’s 42mm and 46mm cases. For third-party bands, verify fit for the specific watch and listing before purchase.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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