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After Time 2025 was a three-day watch event in Milan, held October 3–5, 2025. Despite the “after party” framing, it was more than a nightlife gathering: the program combined watch presentations and exhibitions with special activities, some of them limited to invited or selected guests. In 2026, Milano Watch Week and After Time were brought together in a single event at Palazzo Mezzanotte; that edition also took place in the past, on October 2–4, 2026.
What was After Time by Milano Watch Week?
After Time was the more casual companion format to Milano Watch Week, with a focus on established and emerging watch brands and a segment positioned around watches under €10,000. The organizer described it as a way to bring brands, collectors and a growing watch community together. The “after party” wording is best understood as promotional framing, not as a description of the whole event.
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For the 2025 edition, Milano Watch Week’s event page reported 2,700+ visitors, participants from 25+ countries, 26 brands and 10+ partners. These are figures reported by the organizer, not independently audited attendance statistics. Milano Watch Week’s After Time 2025 page
When and where was After Time 2025?
The event ran October 3–5, 2025, in Milan. Its exhibition footprint included Via delle Ore 3 and Via Santa Tecla 3, while some special moments were held at Terrazza Martini, according to the organizer’s event materials.
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- By Hodinkee (Author)
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Was After Time open to the public?
Time+Tide’s August 2, 2025 preview said the event was open to the public upon registration. That did not mean every activity had the same access conditions. The organizer’s press material described a Leica watch-photography masterclass and a special Squale reveal with Alessandro Squarzi. It also said the October 2 opening party at Terrazza Martini, held in collaboration with Gagà Laboratorio, was reserved for selected guests. Time+Tide’s 2025 preview · Milano Watch Week press materials
Which watch brands were announced for After Time?
Time+Tide’s preview announced the following participating brands. This is the preview’s announced list; it does not establish that every brand or product was present throughout the event.
- Arsène Lippens
- Atelier Wen
- Beda’a
- De Rijke & Co
- Dennison
- Doxa
- Echo/Neutra
- Frederique Constant
- Furlan Marri
- Louis Erard
- M.A.D. Editions
- Maghnam
- Oris
- Ralf Tech
- Raymond Weil
- Seiko
- Serica
- SpaceOne
- Squale
- Venezianico
- Wyler Vetta
The preview characterized most participating brands as offering pieces below €10,000. Seiko and Oris were among the announced names; the source does not identify specific watch models as event highlights or recommendations. Time+Tide’s announced brand list and event preview
How did the event change in 2026?
Milano Watch Week and After Time were combined into one format at Palazzo Mezzanotte, Piazza Affari, from October 2–4, 2026. Milano Watch Week’s official page listed public admission upon registration and daily opening hours of 10:00–19:00. The organizer described the unified event as a way to bring the two experiences together and make watchmaking more accessible. It wrote: “Open to the public and set in the heart of Milan, the event offers a rare opportunity to discover established maisons, independent watchmakers, and hard-to-find timepieces.” Milano Watch Week’s official 2026 page · Milano Watch Week’s 2026 press release
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Montenapo Daily reported on October 1, 2026, that the combined event would have 55 exhibitors: 41 along the main route and 14 in the After Time area. That breakdown is the publication’s report, not an official figure established by the event page. Montenapo Daily’s October 1, 2026 report
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How do the 2025 and 2026 formats compare?
| Edition | Dates and venue | Format and access | What the sources establish |
|---|---|---|---|
| After Time 2025 | October 3–5, 2025; exhibitions at Via delle Ore 3 and Via Santa Tecla 3, with some activities at Terrazza Martini | Companion event positioned around the under-€10,000 segment; public access upon registration was reported by Time+Tide, while some activities were restricted | Organizer-reported totals: 2,700+ visitors, 25+ countries, 26 brands and 10+ partners |
| Combined 2026 event | October 2–4, 2026; Palazzo Mezzanotte, Piazza Affari | Milano Watch Week and After Time brought together; public admission upon registration, 10:00–19:00 daily, according to the official page | Montenapo Daily reported 55 exhibitors, split between 41 on the main route and 14 in the After Time area |
The editions are not direct like-for-like comparisons: the 2025 sources describe a multi-location companion event, while the 2026 sources describe a unified format and report exhibitors in a different context.
Is another After Time or Milano Watch Week scheduled?
The available official event information establishes the 2025 After Time dates and the 2026 combined event dates, both of which have passed. It does not establish a date or registration details for a later edition, so readers should not treat October as a confirmed recurring schedule.
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