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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteAudemars Piguet and ten other brands were announced as new participants in Watches and Wonders Geneva 2026 on 23 September 2025. The fair has since concluded: the Foundation’s announcement projected 66 exhibiting brands, while its current event page lists 65 participating brands. The Foundation has not explained the difference.
Which brands were announced?
The Watches and Wonders Geneva Foundation’s 23 September 2025 announcement named Audemars Piguet and ten additions to the fair’s lineup:
- Behrens
- Bianchet
- B.R.M Chronographes
- Charles Girardier
- Corum
- Credor
- Favre Leuba
- l’Epée 1839
- March LA.B
- Sinn Spezialuhren
The announcement described these as eleven new brands including Audemars Piguet. It identified l’Epée 1839 as a high-end clock specialist; the list alone does not establish the product focus or event activity of each other brand. Watches and Wonders Geneva Foundation announcement, 23 September 2025.
How many brands participated in the 2026 edition?
The Foundation’s September 2025 announcement forecast 66 exhibiting brands. Its current official page, which marks the 2026 edition as concluded, lists 65 participating brands. The sources do not explain why those figures differ, so the announced forecast should not be treated as the final count. Current Watches and Wonders Geneva 2026 event page.
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A separate Foundation press release dated 9 April 2026 also published an exhibitor list. That list documents the published lineup during the event; it does not, by itself, establish that every brand named in the 2025 announcement ultimately appeared. Watches and Wonders Geneva press information.
When did the fair take place, and when was it open to the public?
The fair ran from 14 to 20 April 2026. The format announced in 2025 comprised four professional days followed by three public days; Audemars Piguet gives the public dates as 18–20 April. Its event information identifies Palexpo, Route François-Peyrot 30, 1218 Le Grand-Saconnex, with entrances via Halls 2 and 5. Audemars Piguet’s Watches and Wonders 2026 information.
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What else changed for the 2026 edition?
The Foundation presented the additions as part of a broader event expansion, not just a longer brand list. Its plan brought the Salon and In The City programs together as one event with a city-wide cultural program and a free shuttle connecting the Salon with activities in Geneva.
More space for independent creators
The announcement said the Carré des Horlogers area would grow from 16 to 23 exhibitors and the Mezzanine from 9 to 15. These are the Foundation’s planned figures from September 2025, not a claim about a separately verified final count.
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A call for watchmaking-related initiatives
The Foundation described the LAB as open to submissions from startups, companies and laboratories proposing high-value-added initiatives related to watchmaking. CEO Matthieu Humair said the aim was “to offer a genuine city-wide cultural program that goes beyond the Salon” and give visitors “a rewarding, entertaining, and diverse experience.” Foundation announcement.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What did Audemars Piguet present?
Audemars Piguet described its presence as a heritage-focused experience at Palexpo and across Geneva, with hands-on and educational activities. The exhibition explored the historical établissage system—a collaborative production model—and the collection it inspires. The brand also ran an AP Lab in central Geneva from 8 April to 28 June 2026, extending that related city activity beyond the fair’s 14–20 April dates. Audemars Piguet event information.
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The company’s page quoted CEO Ilaria Resta: “The experiences we have created will engage the public in new and unexpected ways. We hope you enjoy the journey!” That is the brand’s description of its own program, rather than an independent assessment.
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