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The Bell & Ross BR-05 takes the brand’s circle-in-a-square dial and places it in a softened square case with an integrated bracelet. The original 40 mm model was covered in a 2019 hands-on report; today the collection also includes 36 mm and 41 mm automatics, a 42 mm chronograph, a GMT and skeleton variants. Current US catalog examples start at $4,700 for selected 36 mm steel models, but prices vary by reference and configuration.
What distinguishes the BR-05 design?
The BR-05 translates Bell & Ross’s familiar round dial, square frame and four corner screws into a more urban sports-watch design. Its bracelet is integrated into the case rather than simply attached to conventional lugs. Bell & Ross Creative Director and co-founder Bruno Belamich explains that “the first link forms part of the case,” giving the transition a distinctive graphic effect. Bell & Ross’s collection overview describes the design and current families.
The 2019 launch report described a steel case with satin surfaces and polished bevels, a protected screw-down crown, and a thin bracelet that tapers toward a triple-folding clasp. Black or blue textured rubber straps were also offered. Its wrist-fit comments belong to that original reviewer: on a 16.5 cm wrist, they found the 40 mm watch balanced while still having noticeable presence. That is a reported impression, not a guarantee of fit for every wrist. Monochrome Watches’ 2019 launch coverage includes live imagery of the watch and its details.
Which BR-05 versions are in the collection?
Bell & Ross currently groups the collection into four families. The overview gives the general sizes and functions below; specifications can vary by reference, so check the product page for the exact model.
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- Bell and Ross BR 05 Automatic Black Dial Men's Watch BR05A-BL-ST/SST
| Family | Size stated by Bell & Ross | What it adds |
|---|---|---|
| BR-05 Auto | 36, 40 or 41 mm | Time-and-date automatic models; the collection overview lists a 54-hour power reserve. |
| BR-05 Chrono | 42 mm | Chronograph function. |
| BR-05 GMT | 41 mm | GMT function for tracking another time zone. |
| BR-05 Skeleton | Varies by reference | Open dial treatment that exposes movement architecture. |
Those sizes and the 54-hour reserve are collection-level information from Bell & Ross, not a promise that every reference shares identical dimensions or movement specifications. The US catalog also includes steel, ceramic, gold and diamond-related selections. Use its filters and individual listings to narrow by case width and configuration: official BR-05 collection and official US catalog.
What did the 2019 BR-05 hands-on report describe?
The launch-era review concerned the 40 mm BR-05 Auto, not the whole current range. It reported a case approximately 11 mm thick, 100 m water resistance and a BR-CAL.321 automatic movement based on Sellita SW-300 architecture. The stated power reserve was 42 hours, with 25 jewels, quick date, stop seconds and a skeletonized rotor. The case was described as steel or 18k rose gold, with sapphire crystals front and back and a screw-down crown. These are historical specifications for the launch model; do not assume they apply to later sizes, complications or movement generations.
Rank #2
- Bell and Ross BR 05 Automatic Silver Dial Men's Watch BR05A-GR-ST/SST
That original model was offered with black, grey or blue dials, on a steel bracelet or rubber strap. Monochrome listed 2019 US launch prices of $4,400 for steel on rubber and $4,900 for steel on bracelet. Skeleton versions were listed at $5,900 on rubber and $6,400 on steel; rose-gold configurations were $21,500 on rubber or $32,500 on a gold bracelet. These are launch-era prices, not current offers. The source is Monochrome’s 2019 report.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What does the BR-05 cost?
The following are examples displayed in Bell & Ross’s US catalog as accessed on October 7, 2026. They are US catalog amounts, not a guarantee of stock or a quote for every market. The same named 40 mm color models appeared at two prices, so confirm the exact reference, strap or bracelet, and live product listing before buying.
Rank #3
- Featuring a Blue Band, Silver-tone Case, Scratch Resistant Sapphire Crystal
| Catalog example | Displayed US price |
|---|---|
| 36 mm steel, Black, Grey, Ice Blue or Mother of Pearl | $4,700 each |
| 36 mm Blue Diamond Eagle | $5,000 |
| 36 mm diamond-set variant | $6,600 |
| 40 mm steel, examples in Black, Blue, Grey or Copper Brown | $4,990 or $5,500, depending on listing/configuration |
| Grey Mirror Steel limited edition | $5,990 or $6,500, depending on listing/configuration |
| Artline | $6,100 |
| Skeleton Arctic Blue | $8,300 or $8,800, depending on listing/configuration |
| Artline Steel & Gold | $13,900 |
For context outside the US, T3 reported the Blue Diamond Eagle at £4,300 in the UK in March 2026. In December 2025, it reported the 250-piece Grey Mirror Steel at £4,800 on black rubber and £5,300 on a steel bracelet. Those are dated UK figures, not current universal prices. See T3’s Grey Mirror Steel report and T3’s Blue Diamond Eagle report.
Quick Recap
Best Value
- Bell and Ross BR 05 Blue Steel Automatic Blue Dial Men's Watch BR05A-BLU-ST/SST
Rank #4
- Pre-Owned Bell & Ross BR 05 Chrono A523 Limited Edition BR05C-A523-ST/SST
- This watch is Certified Pre-Owned in New or Like New condition. Watch may show subtle scratches. The case should exhibit no dents or dings and the bracelet should show little wear or stretch. The watch keeps time according to manufacturer’s specification and needs no mechanical service.
- Box and papers
- Watch Year : . All images shown are of the actual watch.
- Watch comes with 2-year WatchBox warranty
How to choose a BR-05 configuration
- Start with size and fit. The current Auto family spans 36, 40 and 41 mm, while the Chrono is 42 mm. Case diameter alone does not establish how a watch will sit on your wrist; consider the case shape and bracelet transition as well.
- Choose the function you will use. Auto models keep to the core time-and-date format; the Chrono adds stopwatch capability, and the GMT adds a second-time-zone function.
- Decide whether you want a conventional or open dial. A standard dial prioritizes a more traditional display; Skeleton versions make movement architecture part of the visual design.
- Compare the exact movement and water-resistance specifications. The launch-era 42-hour reserve and 100 m rating describe the 2019 40 mm model only. Check current reference-level specifications rather than carrying those figures across the range.
- Compare materials and attachment options. Steel, ceramic, gold and diamond-related options appear in the official catalog. A bracelet and a rubber strap change both the look and the listed price.
- Use the market-specific product page for the final price. Catalog examples differ by reference and configuration, and dated UK reports should not be treated as current US pricing.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
