Victorinox is a Swiss watchmaker company that, interestingly enough, started in a completely different industry. Victorinox began as a manufacturer of army knives, the reputable Swiss Army Knives. The company was founded back in 1884 by Karl Elsener. Victorinox’s ability to craft high-quality blades for the military helped land them contract as one of the … Read more
Tommy Hilfiger is one of those brands that need no introduction. Even if you are not a fashionista, chances are you’ve seen a polo shirt, watch, or sunglass with the unmistakable red, white and blue logo. Heck, you may have sported one yourself. Still, you might be wondering if their timepieces would provoke the same … Read more
“We tiptoed into the watch and jewelry industry knowing it wouldn’t be easy.” These are the words of Domenico Dolce, co-founder of Dolce and Gabbana (D&G), ahead of their appearance at the 2020 Baselworld. And if the brand’s chequered history is anything to go by, we’d say the founders knew all-too-well that they were … Read more
Only a few fashion watch brands have a timekeeping history as interesting as Breil’s. First, they announced their entry into the watchmaking arena using alarm clocks, then they dropped watches from the Eiffel Tower. Breil is not your average fashion brand. Breil Company (named after a Switzerland municipality) enjoys the best of both worlds. Italian … Read more
Coros Wearables, Inc. is a company that produces some of the best wearable devices in today’s market. They have a strong focus on helping athletes and outdoor explorers to get the best performance out of their smartwatches. But despite the excellent performance and the innovation presented by their products, consumers might not fully trust the … Read more
Garmin is one of the most respected smartwatch brands on the current market. Their watches are considered to be some of the best premium options available in the market. Not only do they look good, but they also perform well in real-world scenarios thanks to their excellent operating system and reliable build quality. But Garmin … Read more
The smartwatch market continues to grow at a fast clip with no signs of slowing down. With compound annual growth of over 18% last year, some estimates predict that the smartwatch market will reach a value of over 130 Billion USD by 2024 Unlike the smartphone market which has a close rivalry between the top … Read more
To think there was a time when a watch wasn’t just an accessory piece. When quality craftsmanship was appreciated above all else. This was when the Bürgin family patriarch Max Bürgin started his apprenticeship in one of the leading watch factories in Basel, Switzerland. This article takes a deep dive into Charmex’s watchmaking history and … Read more
Casio is best known for its technologically advanced products, which also transferred into their timepiece watch line. Whenever you think of Casio watches, you either see a sleek digital watch or the outstanding durability and robust design of their G-Shock collection. Well, it might come as a surprise to you that Casio does have a … Read more
G-Shock has built its brand on the foundation of its impressive level of durability. This is not the only factor that helped propel G-Shock to where it is today though. In order to cultivate brand loyalty, you need to create a connection with your customer base, as well as appeal to a broader audience. One … Read more