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Don’t Believe the Hype: Why I Wouldn’t Buy a Rolex Submariner

Rolex’s no-date Submariner 124060 is a capable mechanical dive watch. Here’s why its specifications still wouldn’t persuade me to buy one.
Estimate3–4 min Catalogued SpecialistWatchRanker Team

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I wouldn’t buy a Rolex Submariner 124060—not because it is a poor watch, but because its impressive specifications do not, by themselves, make its luxury price, conspicuous name or buying process worthwhile for me. If you want a highly capable mechanical dive watch and value the Rolex identity, it may make sense. If you mainly want the capability, or dislike the status attached to the brand, the case for spending your money on it is less clear.

What the no-date Submariner actually offers

The watch in question is the steel, no-date Submariner, reference 124060. Rolex also sells a date-equipped Submariner, so specifications for one should not be casually attributed to the other.

Rolex lists the 124060 with a 41 mm Oystersteel case, black Cerachrom ceramic bezel, sapphire crystal and calibre 3230. The movement has an approximately 70-hour power reserve, and the watch is rated waterproof to 300 metres (1,000 feet). Its Oyster bracelet has an Oysterlock clasp and Glidelock extension system, and Rolex identifies it as a Superlative Chronometer. These are the manufacturer’s published specifications, not independent test results. Rolex’s 124060 product page

The date model is not mechanically identical: Rolex says the Submariner Date uses calibre 3235, while the no-date reference uses calibre 3230. The company describes both as 41 mm and waterproof to 300 metres, with approximately 70 hours of power reserve. Rolex’s newsroom also describes a five-year international guarantee, but buyers should confirm the warranty terms applicable to their market and purchase. Rolex newsroom: 2020 Submariner models

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#1 Best Overall
Rolex, Pre-loved Two-Tone Stainless Steel Submariner Date 16803 40mm, Black
  • Pre-Loved Condition: Excellent; Light scratching and tarnishing throughout hardware
  • 40mm
  • Made in Switzerland
  • Flip-lock clasp
  • Signature upon delivery required

Why I still wouldn’t buy one

The specifications don’t settle the value question

The 124060’s capability is real on paper: its water-resistance rating, mechanical movement and adjustable bracelet make it a serious dive watch. But specifications cannot determine whether a luxury watch is worth its price to a particular person. I would be paying not only for practical watchmaking features, but also for a luxury object whose cost has to compete with every other use I have for that money.

I am not calling the Submariner objectively overpriced. Rolex’s accessible product page does not establish a current US list price, and an undated or conflicting figure would not answer what a buyer should pay today. The narrower point is that technical competence alone is not enough to make the spend compelling for me.

I don’t want the brand to do so much of the talking

The Submariner’s identity is part of its appeal. For me, that visibility can also be a drawback. If I wanted a watch that felt less recognizable or less tied to luxury status, I would look elsewhere. That is a personal taste judgment, not a measured claim about what all buyers notice or value.

I wouldn’t want the purchase to become a pursuit

Complaints about “the waitlist” and the choice between waiting for a dealer or paying over retail appear in buyer discussions. One Reddit conversation also names the Tudor Black Bay, Omega Seamaster 300 and Casio Duro as alternatives. That is one person’s discussion, not proof that every buyer faces a long wait or that any named watch is an equivalent substitute. A reader discussion about the Submariner waitlist

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One 2026 tracker reported a 1–3 month median for Submariner waits from 151 completed reports. It excluded people still waiting; the tracker itself warned that this could make the result optimistic, and that waits vary by region and purchase history. These are self-reported figures, not an official Rolex policy or a dependable promise about an individual buyer’s experience. Unghosted wait reports

I would not want to treat an uncertain allocation or a decision to pay above retail as a necessary part of getting a watch I like. A buyer who is happy to pursue this specific model may feel differently; I would rather make the purchase on terms I find comfortable.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

What to do if the Submariner still appeals

Check the buying route, not just the model

A Rolex Certified Pre-Owned route is another possibility. An October 2026 guide from RLXCPO reported that 66 US authorized dealers offered CPO Submariners, which the guide says are inspected and certified and sold with a two-year international Rolex guarantee. That count is a dated inventory snapshot, not a statement of current stock at a particular dealer. Verify availability, price and terms directly with the retailer before making a decision. RLXCPO’s Certified Pre-Owned Submariner guide

Compare alternatives on the things that affect your choice

If the wait, price or brand visibility puts you off, alternatives are worth considering—but names alone do not establish a fair comparison. Before choosing another dive watch, check its current price and availability where you live, how its case fits your wrist, its water-resistance rating and intended use, the movement and accuracy claim, service support, bracelet adjustment and comfort, and how prominent its branding feels to you. The Tudor, Omega and Casio models mentioned in one discussion are starting points for that comparison, not recommendations or tested equivalents.

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Quick Recap

Bestseller No. 1
Rolex, Pre-loved Two-Tone Stainless Steel Submariner Date 16803 40mm, Black
Rolex, Pre-loved Two-Tone Stainless Steel Submariner Date 16803 40mm, Black
Pre-Loved Condition: Excellent; Light scratching and tarnishing throughout hardware; 40mm; Made in Switzerland

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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