The Casio G-Shock is celebrating its 35th anniversary in 2018.
It’s a giant milestone for the watch that is considered by some to be the toughest in the world. Designed to be practically unbreakable, the G-Shock name is now proudly associated with rough and tumble professions such as firefighters, law enforcement and even Navy SEALS.
For many, the G-Shock line has traditionally been a “male” watch, with its black rubber frame and bulky body.
Here we’ll look at some of the watches that are being specifically aimed at women.
What is a G-Shock watch?
The first G-Shock was released all the way back in 1983. Ronald Reagan was president and the nation was collectively wondering what Willis was talking about. Meanwhile, Japanese electronics manufacturer, Casio, was perfecting a watch that could survive a 10-meter drop, withstand water pressure at 100 meters (10 atmospheres of pressure), and last 10 years on a single battery.
The DW-5000C was the first G-Shock produced and it was an immediate sensation.
This digital, Japanese quartz timepiece was specially designed so that the internal quartz mechanism floated in the middle to better absorb contact. It didn’t take long for the G-Shock to become one of the 80s most lasting iconic images. The DW-5000C is still highly sought after today and can go for as much as $500 online.
Since the original was released, the G-Shock line has expanded dramatically and includes both analog and digital watches. The shock resistance core remains the trademark of the line, though, even as they have expanded their features to compete in the 21st century.
G-Shock for Women
When you visit the official G-Shock website, one of the first images you see is American singer/songwriter Bebe Rexha sporting an all-white G-Shock. It sends a clear message that G-Shock considers itself a watch for all people and that it’s serious about staking ground as a fashionable but nonetheless strong timepiece for women of all types and fashion preferences.
G-Shock currently has three different series specifically geared towards women: S-Series, G-MS, and BABY-G. These three series all have the classic G-Shock strength, but with unique stylistic and technological features that set them apart.
In the G-Shock S-Series, there are 28 different, sporty watches. They come in a variety of solid colors, including purple, orange, teal, gray, and white. Most of the watches in this series have a mixed analog/digital display that includes the day of the week. These watches are shock resistant and water resistant up to 200 meters and were designed with active women in mind.
The various watches in the series boast a few different features, let’s take a quick look at a couple of them.
The white GMAS130-7A (check current price on Amazon) weighs only eight ounces and has a case diameter of 40 millimeters.
In addition to all the standard G-Shock features, this watch includes a daily step counter with the ability to set your own step goals. It’s equal parts fashion and fitness accessory.
The dual-screen digital display on the peach GMAS120MF-4A isn’t the only thing that sets it apart in the S-Series.
This watch is equipped with a world-time feature, as well as a stopwatch and countdown timer.
Again, the keyword for this series of watches is “sporty” and they very much fit into an active lifestyle.
If you’re looking for something a little sleeker and more fashion-forward, then you’ll want to check out one of the four watches in the G-MS series. Once again, these watches mix analog and digital displays, but they come in a mix of either gold or silver cases and the faces are generally less busy than the S-Series. They are also a little bit more expensive, retailing at about $170 on the Casio site.
The silver and white MSG200-7A is stainless steel, solar-powered with an LED light, and only 38.4 millimeters in diameter. It includes a full calendar, stopwatch, countdown timer, and a 31-timezone world clock. All of those features will seem secondary to the pure elegance of its style. This is truly one of the most fashionable watches in the entire G-Shock family, for men or women.
If the BABY-G series seems like a bit of a throwback in style and branding, that’s because it has been around since 1994. Originally created to be a self-consciously “girly” take on the G-Shock watch, it is still resistant to water and shocks, but with a mix of playful looks and pop culture collaborations aimed at a young female audience.
These days, the BABY-G watch comes in 87 different styles:—> Click here to shop all Baby-G models on Amazon.
The series includes the common dual analog/digital display and even the throwback full digital display of the original DW-5000C. Most of these watches are brightly colored and have been designed to look good as a casual, beachwear timepiece or as a runner’s accessory.
Lest you get the impression that all BABY-G watches are brightly colored, toy watches, though, check out the black and gold BA110-1.
This is an attention-grabbing, mature timepiece with classic G-Shock features, including the LED light, world time clock, stopwatch, and water resistance up to 100 meters.
If you are looking for something a bit more playful, the BABY-G series is known for some of their branded watches, as their collaboration with Hello Kitty.
It seamlessly blends the colorful and fun Hello Kitty character with the toughness on which G-Shock has built its reputation.
A women’s watch for everyone
If I’m being totally honest, I’m always hesitant to label anything a women’s or a men’s watch. Anybody should wear whatever they want if it fits their style and needs. For that matter, while these G-Shock series are all specifically marketed as women’s watches, their style and functionalitareis for everyone.
If you are looking specifically for a watch geared towards women that can sustain an active, full-contact lifestyle, then the G-Shock line is meant for you.