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Geneva Watch Days 2024: Hot Weather and Even Hotter Watches

A hot Geneva summer, a panel on young independent watch brands, and event highlights: what Time+Tide’s Geneva Watch Days 2024 recap covers—and what it leaves unnamed.
Estimate2–3 min Catalogued SpecialistWatchRanker Team
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Geneva Watch Days 2024 paired a heat-soaked lakeside setting with a panel on the challenges facing young independent watch brands. The Time+Tide recap by Russell Sheldrake, published on 31 August 2024, names the panelists and describes their discussion, but it does not identify specific watches they presented.

What happened at Geneva Watch Days 2024?

Sheldrake’s Friday Wind Down sets the scene around the Beau Rivage during a hot Geneva summer. Its central event is a panel about young independent “pirate” watch brands: how founders get a brand started, how the pandemic affected the business, and what it is like to operate as a one-person company. The article says the brands’ watches sparked discussion and offered points of difference from those of large established watchmakers; that is the writer’s assessment, not a measured market finding.

Andrew McUtchen of Time+Tide co-hosted the panel with Wei Koh of Revolution. The participants named in the recap were:

  • Sylvain Berneron of Berneron
  • Matteo Violet Vianello of Anoma
  • Thomas Fleming and James Kong of Fleming
  • Shoaib Maghnam of Maghnam
  • Phil Toledano and Alfred Chan of Toledano and Chan
  • William Rohr of Massena LAB

Which watches did the panelists show?

The recap does not name the watches discussed or presented on the panel. It therefore cannot establish which particular models were in the room, or support a model-by-model comparison or buying recommendation.

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How Geneva Watch Days was organized

The fifth Geneva Watch Days ran from 29 August to 2 September 2024. Its format combined a shared pavilion with decentralized brand venues, including boutiques and hotels. The official event release said the pavilion was open to the public in the afternoons, with more than 100 watches on display and public programming led by the Fondation de la Haute Horlogerie (FHH). The organizer described the gathering as “not a trade show, but a major, inclusive and festive event that celebrates watchmaking.”

The Federation of the Swiss Watch Industry’s 12 September 2024 retrospective reported 52 participating brands, nearly 1,500 watchmaking professionals—including 650 media representatives and 250 retailers—and 13,800 pavilion visitors across the five public days. It also reported that more than 100 new timepieces were displayed. These are completed-event figures from the Federation, distinct from the organizer’s pre-event attendance expectations.

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Separate mentions in the recap

IWC Pilot’s Watch Automatic Edition RAAF

A separate wristshot item in the article features the IWC Pilot’s Watch Automatic Edition RAAF. Sheldrake describes it as available only to current or former Royal Australian Air Force members. The article notes a black ceramic case, dark blue dial, Mark XI-inspired details including a squared-off hour hand, and a titanium caseback with the RAAF roundel. It also says owners can personalize the watch with a name, callsign or nickname. These are details reported in the recap, not a complete independent specification sheet; this watch is not identified as part of the panel.

NOW Magazine Issue 9

The recap also points to Time+Tide’s NOW Magazine Issue 9, described as a watch buying guide featuring 164 releases from that year to date. At the time of publication in 2024, it listed a digital copy at A$7.95 and a physical-plus-digital bundle at A$19.95, available through the Time+Tide Shop or for collection at its Melbourne Discovery Studio. Those are historical 2024 prices, not confirmation of current availability or pricing.

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