Reported 2023 price increases varied by brand, model and market: Omega’s early-year adjustment was about 5–7% depending on market, Tudor’s was around 9%, and Rolex’s differed widely by model. These are historical reports—not current prices—and the figures below come from watch-industry publications rather than official brand-wide price lists.
What the 2023 reports say
The percentages are not directly interchangeable. The reports cover different currencies, markets, dates and watch configurations, so compare the same model and configuration in the same market before drawing a conclusion.
| Brand | Reported change | Scope and source |
|---|---|---|
| Omega | Approximately 5–7% | Fratello’s summary of the early-2023 increases, varying by market; its cited example is a euro-priced Speedmaster. Fratello |
| Rolex | Just above 3% average in the U.S.; 3.5% average in a euro-denominated comparison | Hodinkee’s report on U.S. prices and Italian Watch Spotter’s table of selected European prices. Hodinkee; Italian Watch Spotter |
| Tudor | Approximately 9%; 9.8% average in a euro-denominated comparison | Fratello’s summary and Italian Watch Spotter’s listed euro-priced comparisons. Fratello; Italian Watch Spotter |
Omega: the Speedmaster example
Fratello reported that the Speedmaster Professional with Hesalite crystal and steel caseback was priced at €7,100 after an increase in September 2022. It was reported to rise to €7,500 on February 1, 2023. That is a €400 change, or about 5.6% from the cited prior price. The publication characterized Omega’s expected early-2023 increases more broadly as approximately 5–7%, depending on market. Fratello’s report
Rolex: regional averages hide model differences
United States
Hodinkee reported that Rolex’s January 1, 2023 U.S. adjustment averaged just above 3% across the lineup. Its examples show why that average should not be applied to every watch: the white-gold Daytona increased by $5,400, reported as 17%; the steel Daytona reached $14,800 after a $250 increase, or 1.72%; and selected steel Submariner and Explorer II references rose by $150 each. Hodinkee cautioned that an exact brand-wide average is difficult to calculate because some watches are listed as price-on-request or do not appear on Rolex’s website. Hodinkee
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#1 Best Overall
- STYLE: This Michael Kors Slim Runway mens watch features a black sunray dial, three-hand movement and black stainless steel bracelet
- CASE & DIAL: This watch for men has a round 44mm stainless steel case with a black dial; mineral crystal face resists scratches
- WATCH BAND: A mens wrist watch with a black gray stainless steel bracelet band; 22mm band width; links can be removed for a customized fit
- PRECISION TIMEKEEPING: A men's watch with Quartz movement and three-hand analog display; imported
- SWIM-READY Water Resistant: This wrist watch for men is wearable while swimming in shallow water up to 50m (165ft); 5 ATM
Euro-denominated comparison
Italian Watch Spotter reported a 3.5% average across the Rolex models in its euro-denominated table. Examples include the Oyster Perpetual 36, listed at €5,800 in 2022 and €6,150 in 2023; the Oyster Perpetual 41, at €6,100 and €6,450; and the steel Daytona, at €14,600 and €14,900. The table excludes some models and configurations, so its average describes the comparisons it includes—not every Rolex price in Europe. Italian Watch Spotter
Tudor: around 9% overall, with larger changes on some models
Fratello described Tudor’s January 2023 increase as approximately 9%. In Italian Watch Spotter’s euro-priced comparisons, the average increase was 9.8%, but individual models varied:
Rank #2
- Mens Wrist Watch: Features a classic big dial and quartz movement with stable quality. High hardness coated glass mirror is wear-resistant, scratch-proof, Butterfly double buckle ensures comfortable wear
- OLEVS Mens Watches: Unique Classic Design Analog Date Calendar Display Watch Window. Easy to Read, Classic Business Style, Stylish Casual Dress Watch, Stylish Gold Indexes and Round Case, finely designed, stand the test of time, handsome and outstanding
- Business Pointer Quartz Watch: Dial diameter is 1.6 inches (41 mm). Case thickness is 0.43 inches (11 mm), steel band width is 0.79 inches (20 mm), length is 8.66 inches (22 cm). The weight of the men's watch is 4.16 ounces (118 g)
- Fashion Gold Green Man Watch: Luminous Hands/Markers and Enlarged Date Window at Three o'clock, Stylish Watch with Roman Scale Bezel, Water Resistance Up to 30M: Usually, Suitable for Swimming, But not Suitable for Deep Diving
- Night-light Function：When Using the Luminous Pointer Function for the First Time, Please illuminate The Watch Under The Light for 30 Seconds to Activate the Luminous Function. Watch Chain Can Be Adjusted in Size
| Model | 2022 price | 2023 price | Reported increase |
|---|---|---|---|
| Black Bay Fifty-Eight, steel | €3,610 | €3,940 | 9.1% |
| Pelagos 39 | €4,210 | €4,630 | 10.0% |
| Black Bay GMT S&G | €5,160 | €5,890 | 14.1% |
The 9.8% figure is the average for the listed Tudor comparisons, not a universal increase for every Tudor watch or market. Italian Watch Spotter
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to compare the figures fairly
These publications provide contemporary reporting, not official global price lists. A meaningful comparison needs to match all of the following:
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Rank #3
- STYLISH: This Armani Exchange watch features a gold sunray dial, gold-tone stainess steel bracelet, and chronograph movement
- CASE & MOVEMENT: A men's watch with a 44mm case, 22mm band width, scratch resistant mineral crystal, accurate quartz movement with chronograph analog display, imported
- DIAL: These men's watches feature a stainless steel case with a gold dial
- WATCH BAND: Wrist watches for men with a gold-tone stainless steel bracelet; links can be removed for a customized fit
- WATER RESISTANT MENS WATCH: Up to 50m (165ft); Wearable while swimming in shallow water; 5 ATM
- Market and currency: U.S. dollar prices and euro prices are separate regional comparisons, not interchangeable values.
- Date: Omega’s cited Speedmaster change took effect February 1, 2023; the Rolex U.S. adjustment was reported for January 1, 2023. The reports describe Tudor’s change as a January increase.
- Exact watch: Reference, material, bracelet and other configuration details can affect the listed price.
- Type of figure: An average describes a defined set of models; a model-level percentage or cash change applies only to its specified example.
For an exact present-day price, check the brand’s official regional catalog or an authorized retailer and note the market and date. The figures here document 2023 reporting and should not be treated as current prices.
Quick Recap
Rank #4
- Features a classic big dial and quartz movement with stable quality. High hardness coated glass mirror is wear-resistant, scratch-proof, Butterfly double buckle ensures comfortable weara
- Mirror diameter is 1.6 inches (41 mm), case thickness is 0.43 inches (11 mm), and band length is 7 inches (180 mm). The length of the watch can be adjusted, and it weighs 132 g(4.65 ounces). Maximum applicable to about an 8-9" wrist
- Luminous function can be activated by illuminating the watch under strong light for 30-40 seconds, providing a new visual experience at night. Manual includes detailed instructions for adjusting time and calendar
- Fashionable and elegant design for any man who appreciates quality and style. Versatile and stylish men's watches are suitable for any occasion, including parties, work, daily life and dating
- Water resistance for daily life, waterproof to 100 feet (30 m), generally resistant to splashing or brief submersion, but not suitable for swimming or bathing
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
