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Is a Vintage Watch a Good Investment? Risks, Costs, and Resale Value

A vintage watch can appreciate, but it is an illiquid collectible. Here is how to judge a specific watch by its net resale value after authentication, servicing, insurance and selling costs.
Estimate7–9 min Catalogued SpecialistWatchRanker Team

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A vintage watch can gain value, but it is an illiquid, high-friction collectible rather than a dependable investment. Whether a particular watch is a good investment depends on its exact reference, authenticity, originality, and condition, the price you pay, what you spend to keep it, and what you actually net when you sell. Headlines about a brand or a handful of famous models rising in price do not answer that question for any single watch.

What the published market data shows, and what it does not

Three recent data points are often cited in discussions of watch values. Each is accurate on its own terms, but none measures the return a buyer of a vintage watch would earn.

Selected top-model price growth, 2018 to 2023

Boston Consulting Group reported that average secondhand prices for selected top models from Rolex, Patek Philippe, and Audemars Piguet rose at an annual rate of 20% between August 2018 and January 2023, compared with 8% a year for the S&P 500 over the same comparison. The figure is useful as a picture of a boom in a small group of modern and near-modern references. It is not an estimate of how vintage watches as a class performed, it does not cover every reference or brand, and it is not a buyer’s return, because it ignores servicing, insurance, fees, and the price paid versus the price received. The data also ends in January 2023, so it says nothing about the market since then. (Boston Consulting Group, 2023)

Secondary-market activity in 2026

EveryWatch’s H1 2026 report puts secondary-market sold value at $10.5 billion for January through June 2026, up 37.2% from the same period of 2025, across 795,000 watches sold, up 18.7%. These numbers show that a large and growing volume of pre-owned watches is changing hands. They do not show that any given watch will sell at a profit, and they say nothing about the resale performance of vintage pieces specifically. EveryWatch also tracks median sale price and median days to sell; those market-level measures are more useful to a buyer than the headline totals because they describe how quickly and at what level comparable watches are moving. (EveryWatch, H1 2026 Secondary Market Report)

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#1 Best Overall
CNYXCN Womens Bracelet Gold Watch-Vintage Elegant Oval Bangle Watch-Gift for Her(Brown)
  • ELEGANT & DAINTY DESIGN: Featuring a beautifully crafted oval dial with a white finish, this bracelet watch combines jewelry-style elegance with modern simplicity. Its slim profile and delicate bangle design add a refined touch to any outfit, making it the perfect accessory for both casual and formal occasions.
  • ACCURATE QUARTZ MOVEMENT: Crafted with reliable, high-quality quartz, this timepiece ensures accurate timekeeping with minimal maintenance requirements. You can rely on it to keep you punctually on schedule while adding an elegant touch to your wrist—truly a choice that combines style with practicality.
  • A COMFORTABLE WATERPROOF WATCH TO WEAR:With water resistance of up to 30 metres (3 ATM), thiwatch can withstand daily splashes and rain. Lightweight and thoughtfully designed, it sits comfortably on the wrist all day long. Crafted from premium materials, it provides a secure yet delicate fit for most wrist sizes, combining effortless comfort with everyday durability.
  • THOUGHTFUL GIFT READY: This gold-toned bracelet watch, presented in exquisite packaging, makes a truly memorable gift for birthdays, anniversaries or celebrations of achievement. Its timeless allure and refined appearance will make every woman feel cherished and stylish.
  • FRIENDLY REMINDER AND AFTER-SALES SERVICE: Please carefully review the detailed product specifications (case diameter, thickness, strap width, strap length) before placing your order. The strap length accommodates wrist circumferences ranging from 5.51 inches to 7.0 inches. Should you have any queries, please do not hesitate to contact us.

Listing rejections on one platform

Bezel reported that it rejected 29% of attempted listings on its own platform in 2024. That is a screening rate for one marketplace, not a counterfeit rate for watches in general. It is still a practical signal: a meaningful share of watches offered for sale does not pass a specialist’s check, which is why authenticity diligence belongs in any buying decision. (Bezel, The Bezel Report, 2024 data)

Taken together, these sources establish that the market is large, that some models have risen sharply, and that fakes and altered watches are a real problem. They do not establish a representative vintage-only return after costs, and no reliable average net figure for vintage watches is available from the sources cited here.

Why a rising price is not the same as a return

The gap between a headline price gain and a buyer’s result is where most disappointments occur. A watch that rises 40% in value over five years does not automatically produce a 40% gain for its owner. The buyer’s net result is:

Rank #2
Gosasa Vintage Boho Hippie Style Quartz Watch for Women, Colorful Retro Round Dial with Large Numbers, Creative Rainbow Woven Strap, Fashion Casual Ladies Analog Wrist Watch
  • Vintage Bohemian Dial Design —— Retro-inspired round dial with artistic color blocks and bold numerals, blending vintage café style with bohemian aesthetics for a unique and eye-catching look that stands out in daily wear.
  • Easy-to-Read Large Numerals —— Clear oversized numerals and high-contrast colors make time easy to read at a glance, perfect for everyday use, travel, or casual occasions.
  • Comfortable & Lightweight —— Strap combining woven fabric and leather, offering the breathable comfort of fabric with the durability and structure of leather for long-lasting wear. Slim case and flexible strap provide a lightweight, comfortable feel on the wrist, suitable for all-day use without pressure or irritation.
  • Reliable Quartz Movement —— Powered by precise quartz movement to ensure accurate timekeeping with minimal maintenance, suitable for women who value both style and practicality.
  • Perfect Gift for Her —— A thoughtful gift choice for birthdays, holidays, Mother’s Day, or daily fashion wear—perfect for wife, mother, girl friend, friends or bestie. Suitable for women of all ages who love retro, boho, and artistic accessories.

Net return = (net resale proceeds − purchase price − total holding costs) ÷ purchase price

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Holding costs include servicing, insurance, storage, taxes, currency conversion losses if the watch is bought or sold across currencies, and selling fees. Annualizing that result over the actual holding period is what allows a comparison with a benchmark such as the S&P 500. The BCG comparison above is not like for like on this basis: an equity index is compared on a return basis, while a watch pays no income and carries ongoing costs. Using the arithmetic alone, a 40% net gain held for five years works out to roughly 7% a year before any tax or inflation adjustment; a watch that gains 40% but costs several thousand dollars to keep and sell may fall well short of that.

Costs that can erode the gain

Most ownership and transaction costs are not published as typical amounts in the sources available for this topic. The table below lists each cost, what it does to the calculation, and what the sources establish. Obtain written quotes from your own watchmaker, insurer, storage provider, and selling channel before deciding.

Rank #3
Sale
Avaner Vintage Handmade Leather Wrist Watches Multilayer Weave Strap Quartz Bracelet Wrap Watches
  • 【Size】Case Diameter: 27mm (1.1"); Wearing Circumference: 150mm-170mm (5.9"-6.7"); Case Thickness: 8mm; Band Width: 12mm; Weight: 18g. Adjustable length with two snap buttons.
  • 【Vintage Layered Bracelet Watch】Designed with a multi-layer structure combining retro brown leather straps, braided cords, and rustic wooden beads, delivering a punk rock aesthetic and a trendy stackable look in one single piece. Adorned with a delicate antique-bronze leaf pendant that sways gently with movement, adding an elegant, nature-inspired touch to contrast the bold, rugged leather style.
  • 【Dual-Snap Customizable Fit】Features two heavy-duty snap buttons that easily adjust to two distinct wrist sizes, ensuring a perfectly customized and comfortable fit for various wrist shapes without squeezing or slipping.
  • 【Precise Time Keeping】High quality Japanese quartz movement provides precise and accurate timekeeping. With this wristwatch, you will not miss any important meetings or dating. (Package Includes and extra battery)
  • 【Versatile Fashion Gift Idea】This leather bracelet is a perfect statement accessory for casual wear, music festivals, or cosplay, making it an ideal and stylish gift choice for your friends, family, or anyone who loves bohemian and vintage fashion.
Cost When it arises What the sources establish Typical amount
Servicing and repair Initial service after purchase, and periodic servicing while owned or before sale Watches of Switzerland Group describes after-sales servicing as important to protecting and prolonging product life and value; it does not quantify the cost or guarantee appreciation (Watches of Switzerland Group annual report) Not stated in the cited sources
Insurance Throughout ownership, and during transit or sale Listed as an ownership cost in IGI’s February–March 2025 article (IGI D’Origin) Not stated in the cited sources
Storage If the watch is kept in a safe-deposit box or vault Listed as an ownership cost in IGI’s February–March 2025 article (IGI D’Origin) Not stated in the cited sources
Taxes Depends on jurisdiction, purchase and sale, and how the watch is held Listed as an ownership cost in IGI’s February–March 2025 article; the cited sources do not describe tax treatment by country (IGI D’Origin) Not stated in the cited sources
Currency exchange When buying or selling in a currency different from your own Listed as a cost in IGI’s February–March 2025 article (IGI D’Origin) Not stated in the cited sources
Selling fees and the asking-to-sale gap At resale, through a dealer, consignment, marketplace, or auction The gap between asking price and actual proceeds matters to net return; the cited sources do not establish representative current fee levels Not stated in the cited sources

Because none of these amounts is established at a representative level, the net calculation has to be built from quotes and actual offers, not from a generic percentage.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

The risks that decide whether a watch is worth buying

Authenticity and originality

A rare-looking model is not automatically a sound purchase. Replaced dials, hands, movements, cases, or bracelets, and watches assembled from mismatched parts, can change both value and identity. Visual inspection alone cannot establish authenticity or mechanical condition, so a qualified watchmaker or specialist should examine the watch. IGI’s February–March 2025 article and UBS’s Collectors Compass both stress that originality and authentication matter to value. (IGI D’Origin; UBS Collectors Compass, 2022)

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Provenance, documentation, and the seller

Ask for documentation, service history where it exists, and an authenticity guarantee. Assess the seller and the transaction protections available, including return rights and the dispute process. Paperwork supports diligence, but it is not conclusive proof on its own; a well-documented watch with altered components is still a bad buy. (IGI D’Origin; UBS Collectors Compass, 2022)

Rank #4
BESTKANG Leather Strap Watches for Women Elegant Dainty Ladies Watch Vintage Rectangle Women Quartz Wrist Watch (Brown Gold)
  • Women Watch Design:Quartz movement ensures accurate timekeeping for everyday wear. The collision of a slim and flat rectangular case with Roman numerals brings retro charm to modern fashion, showcasing the minimalist, refined and elegant style of modern women
  • Retro Womens Watch: Timeless ladies watch with classic and vintage design, Retro Rectangle Dial / Dainty Leather Band, great for Cocktail Party, Evening Party, Prom or Wedding
  • High-Quality Strap:The strap is made of high-quality leather with a smooth texture,this material is soft to the touch, and its pliable nature conforms to the wrist without discomfort over long periods of time. Adjustable belt length from 14 cm to 20 cm,suitable for most of women’s wrist
  • Retro Womens Watch: Timeless ladies watch with classic and vintage design, Retro Rectangle Dial / Dainty Leather Band, great for Cocktail Party, Evening Party, Prom or Wedding
  • Daily Water Resistant:In general, this watch can withstand splashes or brief immersion in water. However, it is not recommended for swimming or bathing.

Price and market risk

Brand strength, a celebrated auction result, or a multi-year boom in one reference does not predict what a specific watch will fetch. IGI’s February–March 2025 article warns that prices can fall and that watches are subject to market volatility. Its expert contributor, watch expert Thomas Müller, is quoted as saying: “The market for antique watches does not unfold uncorrelated with global economic, political, or social circumstances.” In practice, a downturn in the broader economy or a shift in collector taste can reduce what a watch sells for at exactly the time you need to sell. (IGI D’Origin, February–March 2025)

Liquidity and time to sell

A large overall market does not mean a particular model sells quickly. Some references trade actively; others can sit for months. Before buying, check recent completed sales for comparable examples, not asking prices, and compare them with the price you would pay. Use consistent geography, condition, and sale channel. EveryWatch’s median days to sell is a market-level indicator of how long comparable watches take to move, and it is a useful starting point for estimating your own timeline. (EveryWatch, H1 2026)

How to test a specific watch before you buy

  1. Pin down the exact reference and configuration. Record the reference number, dial variant, movement, and case material, and confirm that the sale listing matches them. Two watches sold under the same model name can differ substantially in value.
  2. Get an independent inspection. Have a qualified watchmaker or specialist examine the watch in person, check the movement and components, and assess its condition and any service needs. A 10× loupe is useful for preliminary visual checks, such as looking at dial printing, case finishing, and screw heads, but it cannot authenticate a watch or assess how it runs.
  3. Check originality component by component. Confirm whether the dial, hands, crown, crystal, bracelet, and movement are original to the reference, and ask for any service records that document replacements.
  4. Pull recent completed sales for comparable examples. Compare sold prices, not asking prices, for watches in the same reference, condition, and sale channel. Note the spread of prices as well as the median.
  5. Model the net outcome. Subtract the purchase price, expected servicing, insurance, storage, taxes, currency conversion, and selling fees from the realistic resale figure, then annualize over the period you plan to hold the watch.
  6. Estimate the time to sell. Use comparable sale data to estimate how long it may take to sell through your intended channel, and decide whether you can wait that long.
  7. Decide on the downside case. If the purchase only makes sense when the price rises, treat that as a warning. A sound purchase should still be defensible if the market is flat or softer when you sell.

When a vintage watch can justify its purchase

A vintage watch is easiest to justify when the purchase stands on its own terms, and resale is a secondary consideration. The conditions below make that position stronger:

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  • You will wear or enjoy the watch for a long time, so ownership costs are part of the reason for buying rather than a drag on an investment case.
  • The watch is a reference with an established and active resale market, verified by recent completed sales.
  • The watch has been independently inspected, its originality is documented, and its service history is known.
  • You can afford the purchase, servicing, insurance, and storage without needing to sell at a specific time or price.
  • The seller offers credible documentation, an authenticity guarantee, and a clear return process.

If most of these conditions are missing, the purchase is more speculative and should be sized accordingly.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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