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Jaeger-LeCoultre’s 1931 Polo Club Traveling Collection in Beverly Hills: What Was on View

The 1931 Polo Club Traveling Collection brought a Reverso-focused exhibition to Jaeger-LeCoultre’s Beverly Hills boutique from May 17 to June 3, 2025.
Estimate2–3 min Catalogued SpecialistWatchRanker Team
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Jaeger-LeCoultre’s 1931 Polo Club Traveling Collection stopped at its Beverly Hills boutique from May 17 through June 3, 2025. The past exhibition centered on the Reverso and brought together rare heritage pieces and recent novelties, though the brand’s event listing did not identify every watch shown.

What was the 1931 Polo Club Traveling Collection?

It was a Jaeger-LeCoultre exhibition devoted to the Reverso, the rectangular watch with a case that can be turned to protect its dial. For the Beverly Hills presentation, the brand described a selection of rare heritage watches alongside its latest novelties. The event page does not provide a complete, item-by-item inventory, so it is not possible to confirm which specific references visitors saw there.

Jaeger-LeCoultre frames the Reverso’s origin as a response to the demands of polo. Its account traces the idea to a polo field in India in 1930 and says the watch was created in 1931. That is the manufacturer’s historical framing, rather than an independently documented account of every step in the watch’s development. The brand also describes the Reverso’s Art Deco lines and balanced proportions as central to its identity.

When and where was the Beverly Hills exhibition?

The exhibition ran from May 17 to June 3, 2025, at the Jaeger-LeCoultre Beverly Hills Boutique, 430 North Rodeo Drive, Beverly Hills, California 90210. It is no longer on view; the dates and booking information belong to that 2025 event.

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How was the exhibition organized?

Jaeger-LeCoultre divided its Reverso story into four themes:

  • The Story of an Icon: the watch’s place in the brand’s history and its association with polo.
  • The Story of Style & Design: the Reverso’s distinctive form, Art Deco character and enduring design.
  • The Story of Innovation: the ideas and technical development represented by the reversible watch.
  • The Story of Craftsmanship: the skills involved in making and finishing the watch.

These were the exhibition’s organizing chapters, not a published checklist assigning particular watches to each section.

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What could visitors book?

The 2025 event page offered a free, 30-minute booking in English, marked for novice-level participants. It described a Reverso Masterclass as a hands-on watchmaking experience: participants could assemble a mechanical movement, working from the plate through to the dials and hands. The listing identified the United States as the available country. These details describe the historical event and do not indicate that the experience can be booked now.

What can be confirmed about the watches on display?

The Beverly Hills listing confirms only the broad categories: rare heritage pieces and recent novelties. WatchTime’s April 29, 2025 coverage discusses vintage Reversos and new models in the wider U.S. traveling presentation, including its New York and Los Angeles stops, but it does not establish a complete Beverly Hills object list. It would be inaccurate to treat another city’s watch checklist as proof of what was displayed on Rodeo Drive.

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Jaeger-LeCoultre calls the Reverso a design that has remained modern through more than 90 years of changing tastes, social change and technological advances. That longevity language is the brand’s description, not an independent measurement.

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Where to find the official event details

Jaeger-LeCoultre’s Beverly Hills event listing gives the 2025 dates, address, booking format and Masterclass description. The brand’s Reverso exhibition page explains the four thematic chapters; its event logistics concern New York, not Beverly Hills. For independent context on the U.S. traveling presentation, see WatchTime’s April 29, 2025 report.

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