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Kuyl Watches: The Story of a New Dutch Watch Brand

Introduced in The Hague in 2012, Kuyl Watches offered one configurable automatic with Dutch assembly, a German-made case and a Swiss Sellita movement.
Estimate3–4 min Catalogued SpecialistWatchRanker Team
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Kuyl Watches was introduced in The Hague on June 15, 2012, with one configurable automatic watch designed by founder Jan Jaap Kuyl. Contemporary launch reports describe a Dutch-assembled watch combining a German-made case with a Swiss Sellita movement. Its reported launch price was €1,500; that is a historical figure, not a current price or valuation.

What was the original Kuyl watch?

Kuyl Watches launched as a new Dutch brand rather than as a broad collection. Horloge.info’s June 25, 2012 report describes one model offered in multiple variants. Fratello’s June 15 account records the introduction to watch journalists, enthusiasts, bloggers, and friends at an opening reception in The Hague. Jan Jaap Kuyl, identified as the owner, presented the first collection at the Watch-Site boutique, which Fratello described as an official dealer at the time.

The design was presented as modern with a classic influence. Fratello says Kuyl designed the case and that it was manufactured in Germany. The case back displayed the Swiss Sellita SW200 automatic movement, Dutch engravings, and the motto “Je Maintiendrai.” The launch reports do not include a substantive verbatim statement from Kuyl or another named speaker.

Launch specifications and configuration

The figures below are specifications and options reported in 2012, not independent test results or confirmation of the condition of any surviving watch.

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  • Steel and gold tone stainless steel case 40mm diameter x 14mm thick; Exhibition case back; Black dial; Luminous hands and hour markers
  • NH35A Japanese Automatic movement, 24 jewel; Assembled in Malaysia; Watch weight: 152 grams
  • Steel and gold tone stainless steel band, 205mm L x 20mm W; Band is adjustable by adding/removing links; Fold over safety clasp
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Feature Launch-era report
Case 316L stainless steel; 44 mm diameter and 11 mm height (Fratello, 2012).
Movement Swiss Sellita SW200 automatic; 38-hour stated power reserve (Fratello, 2012).
Crystal Sapphire on the dial side and display back (Fratello, 2012).
Water resistance 5 ATM / 50 metres as published in the launch specification (Fratello, 2012).
Customization Ten dial colors, five hand colors, three bezel forms, and two strap types, according to Horloge.info (2012).
Straps and clasp Shell Cordovan or alligator leather straps in several colors; Fratello says a folding clasp was supplied and a separate buckle was also included.
Price €1,500 in any configuration, as reported by Fratello in 2012.

Horloge.info reported that customers could configure and order the watch online, with delivery in about two weeks or pickup at a sales point. Those ordering and delivery details, like the price, describe the launch period only.

How the Dutch, German, and Swiss elements fit together

The launch coverage describes a watch with components and work sourced across three countries: a German-manufactured case, a Swiss movement and other Swiss and German components, and assembly by a Dutch watchmaker. That combination explains the “Dutch watch brand” description without implying that every component was made in the Netherlands.

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  • Care Instructions for Long-Lasting Use: Please remove all protective films before wearing. Handle the watch gently and avoid vigorous activities. Keep away from strong magnetic fields, electronics, and sudden impacts. Avoid sauna use and environments with drastic temperature changes, as moisture may enter the case, leading to movement rust or damage over time.
  • Daily Waterproof: This analog watch is daily waterproof, suitable for light splashes, rain, or accidental water drops. Not suitable for showering, swimming, or diving. Prolonged water exposure or use in extreme hot or cold environments may shorten the lifespan of the mechanical movement and affect accuracy.
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Fratello characterized the SW200 as basically the same as ETA’s 2824-2. That is a broad comparison, not proof that the movements—or every component within them—are interchangeable. The 2012 reports identify the earlier SW200 and give its stated power reserve as 38 hours. Sellita now describes the SW200-2 Power+ as a re-engineered evolution of SW200-1 with a 65-hour reserve; that later specification does not establish which movement, if any, is in a particular Kuyl watch. Sellita’s movement information.

What the launch price and specifications do—and do not—tell you

The €1,500 figure is a reported 2012 launch price, not a current retail price, resale estimate, or evidence of present-day supply. Likewise, 5 ATM / 50 metres is the published water-resistance rating, not an independent test of a surviving example. The launch reports do not provide lug width, so they cannot establish which replacement straps will fit. Nor do they provide wrist-testing evidence from which to infer how the 44 mm case wears on a particular wrist.

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Rank #3
Invicta Men's 16036 Pro Diver Analog Display Automatic Self Wind Silver Watch
  • Stainless steel case 47mm diameter x 17mm thick; Exhibition case back; Metallic blue dial; Luminous hands and hour markers
  • NH35A Japanese Automatic movement, 24 jewel; Assembled in Malaysia; Watch weight: 230 grams
  • Stainless steel band, 215mm L x 22mm W; Band is adjustable by adding/removing links; Fold over safety clasp
  • Mineral crystal; Screw-down crown; Uni-directional stainless steel bezel with metallic blue top bezel ring; 300 meter water resistant: Suitable for professional marine activity and surface water sports. Suitable for diving.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

Is Kuyl Watches still producing or selling watches?

Current production, ordering, authorized dealers, warranty terms, repair support, and second-hand availability have not been verified. The original reports establish that the brand and watch existed and document the launch, but they do not establish present-day activity. The fact that kuylwatches.com did not return readable content is not proof that the business has closed or that no watch can be found. Treat any current offer as a seller-specific listing to verify, rather than assuming it is an active brand sale or an authorized channel.

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Rank #4
Invicta Men's 17044 Pro Diver Analog Display Japanese Automatic Silver Watch
  • Stainless steel case 40mm diameter x 14mm thick; Exhibition case back; Black dial; Luminous hands and hour markers
  • NH35A Japanese Automatic movement, 24 jewel; Assembled in Malaysia; Watch weight: 155 grams
  • Stainless steel band, 210mm L x 20mm W; Band is adjustable by adding/removing links; Fold over safety clasp
  • Mineral crystal; Screw-down crown; Diver stainless steel bezel with black top bezel ring; 200 meter water resistant: Suitable for professional marine activity and surface water sports. Suitable for diving.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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