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Panerai’s First Australian Boutique Opened in Melbourne: Two Featured Watches from 2018

Panerai’s first Australian boutique was reported open at 360 Collins Street in 2018. Here are the two featured watches and the currently listed Melbourne boutique location.
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Panerai’s first Australian boutique was reported open at 360 Collins Street in Melbourne on 2 March 2018, with Kennedy as its Australian retail partner. The launch story highlighted two watches said to be available in the boutique at that time: the Radiomir 1940 3 Days Acciaio PAM 736 and the Luminor 1950 Chrono Monopulsante 8 Days GMT Titanio PAM 737. That was a 2018 stock statement, not confirmation of current availability.

Where Panerai’s first Australian boutique opened

Time+Tide reported the opening at 360 Collins Street, Melbourne, in March 2018, in partnership with Australian retailer Kennedy. Its account described the boutique as a 60-square-metre space designed by Spanish architect Patricia Urquiola, using bronze, wood, brass and corrugated glass. A working clock shaped like a Luminor Marina dial was among its features. The article called it Panerai’s 75th boutique worldwide; both that count and the store details are figures reported at the time, not current company statistics. Time+Tide’s 2 March 2018 opening report covers the launch.

Which two watches the 2018 story featured

The watches differed in size, case material and function. The PAM 736 is a hand-wound, time-only Radiomir; the PAM 737 adds a monopulsante chronograph and second time zone in a titanium Luminor case.

Reference Case Movement and reserve Dial and functions 2018 reported RRP
Radiomir 1940 3 Days Acciaio PAM 736 47 mm stainless steel Hand-wound in-house P.3000; three-day power reserve Green sandwich dial; time only A$12,450, as reported by Time+Tide in 2018
Luminor 1950 Chrono Monopulsante 8 Days GMT Titanio PAM 737 44 mm titanium Hand-wound P.2004; eight-day power reserve, with linear indicator at 6 o’clock Green sandwich dial; single-button chronograph, second time zone and day/night indicator at 9 o’clock A$24,600, as reported by Time+Tide in 2018

These specifications and prices are historical claims from the 2018 report, not current specifications or price quotes. The available material does not establish whether either reference remains in production or is available new or pre-owned.

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How to distinguish the PAM 736 and PAM 737

  • For a simpler display: the PAM 736 is the time-only option, with a larger 47 mm steel case and three-day reserve.
  • For added timing and travel functions: the PAM 737 is smaller at 44 mm, uses titanium, and combines a single-button chronograph with a second time zone and an eight-day reserve.

The 2018 account described both watches as boutique-only editions available in store “right now.” That wording referred to the situation when the story was published on 2 March 2018; it does not establish present-day stock.

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Panerai’s current listed Melbourne boutique

Panerai’s official Australian boutique locator currently lists its Melbourne boutique at Chadstone Shopping Centre, Shop 438/1341 Dandenong Road, Melbourne 3184—not at the historical Collins Street address. The listing includes accessory replacement and adjustment, case and bracelet cleaning, screw tightening and boutique pickup. Check the official Melbourne boutique page for current visitor details and hours.

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The locator does not verify stock of the PAM 736 or PAM 737. Contact the boutique directly to ask about either reference; the 2018 availability report cannot answer that question.

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