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Sartory-Billard SB04-E: What “Entry-Level” Means for This Watch

The SB04-E evolves Sartory-Billard’s SB04 for limited editions and bespoke work. Here’s what the name means and what cited listings say about its specs and price.
Estimate4–5 min Catalogued SpecialistWatchRanker Team
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The Sartory-Billard SB04-E is a redesigned version of the brand’s SB04, introduced in 2025 for limited, author-directed Editions as well as bespoke commissions. “E” stands for “Évolution.” Calling it “entry-level” needs qualification: it sits at the more accessible end of Sartory-Billard’s lineup, but the maker explicitly says its Editions are not entry-level products. The specifications and prices below apply to identified listings and editions, not every SB04-E.

What does SB04-E mean?

Sartory-Billard founder Armand Billard describes the SB04-E as an evolution of the SB04. The brand says the redesigned platform brings its design language to small limited series, alongside its bespoke work. The “E” stands for “Évolution.” Sartory-Billard’s biography gives the launch year as 2025.

The name “entry-level” is therefore relative, not the maker’s description of the Editions. On its Editions collection page, Sartory-Billard says, “Une Édition n’est pas un produit d’entrée de gamme. C’est une autre manière d’aborder la même philosophie.” In translation: “An Edition is not an entry-level product. It is another way of approaching the same philosophy.” The SB04-E may be an entry point to this particular brand, but that does not make it inexpensive in the broader watch market.

How big is the SB04-E?

One SB04-E configuration listed by The Horology Club measures 39.5 mm in diameter, 10.3 mm thick, and 46 mm from lug to lug. The listing also specifies a 316L stainless-steel case and sapphire crystal with anti-reflective coating. These are published figures for that configuration, not measurements taken here; check the exact edition’s product details before buying. The Horology Club listing

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Those dimensions give you useful points of comparison with a watch you already own, but they cannot determine fit by themselves. Case shape, strap or bracelet, and your own preferences affect how a watch wears.

What movement is in the SB04-E?

The same retailer listing specifies a La Joux-Perret G101 automatic movement with 24 jewels, a 4 Hz frequency, a tungsten rotor, and an approximately 68-hour power reserve. It lists a time-only display: hours, minutes, and seconds. Treat those details as configuration-specific published specifications rather than a guarantee for every edition.

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Is the SB04-E water resistant?

The Horology Club listing states 100 m water resistance, also expressed as 10 ATM. That is the listed specification for the configuration, not evidence that every SB04-E has identical protection or that every water activity is appropriate. Confirm the rating and usage guidance for the exact watch with the seller or maker.

How do the editions and bespoke SB04-E differ?

Sartory-Billard describes an Edition as a complete vision directed by the brand, while bespoke watches are developed through dialogue with the customer. In practical terms, an Edition is a defined design offered in a limited series; bespoke work is customer-directed. The official Editions page lists variations including Des Bulles, Nuances colors, Winter 2026, Ghost Silicon, Tantalum Hand-Engraved, and Ruby Platinum. Some entries are marked sold out, and availability can change.

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When comparing an Edition with another version or a bespoke proposal, check the specifics that can change from one watch to another:

  • Dial: material, color, and finishing technique.
  • Design direction: a fixed, brand-directed Edition or a customer-directed bespoke design.
  • Configuration: strap or bracelet, case dimensions, and movement specification for the exact reference.
  • Commercial details: edition count, price, and current availability.

What do the listed prices tell you?

Prices vary by edition and seller, so an individual listing is not a standard SB04-E price. In an article published January 5, 2026, Gear Patrol reported that Winter 2026 was limited to 26 pieces and priced at €3,100 on rubber or €3,500 on a steel bracelet. It described the dial as an embossed snowflake relief with gradient paint, clear lacquer, and Super-LumiNova BGW9 markings. Those figures and details refer to that edition, as reported on that date. Gear Patrol’s Winter 2026 coverage

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Oster Jewelers listed a Ghost Silicon configuration at $5,150 when its listing was accessed. That is a seller-specific price, not a price applying to the range as a whole. Oster Jewelers’ Ghost Silicon listing Check the specific product page for current price and stock.

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What comes with the listed configuration?

The Horology Club configuration is listed with a curved 20 mm Delugs CTS rubber strap and deployant clasp, plus a voucher for an additional strap. If you are shopping for a replacement, do not assume any 20 mm strap will fit: confirm the curved end shape and clasp compatibility for your watch.

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Is the Sartory-Billard SB04-E worth it?

That depends on whether the particular edition’s design and configuration justify its price for you. The clearest way to judge is to compare the exact dial and finishing, movement and dimensions, strap or bracelet, edition size, current availability, and price—not to rely on “entry-level” as a value claim. The cited listing and Winter 2026 report describe different configurations and do not establish one price or specification for every SB04-E.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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