September 2026 had two watch fairs with very different shapes. Geneva Watch Days ran September 2–6 as a citywide, decentralized event, and Bangkok Watch Week at Siam Paragon was scheduled for September 22–27. This roundup covers both, the Geneva releases that Wallpaper* singled out, and the Bangkok competition exhibition that follows in October. It does not include a new Rolex release. We could not confirm a Rolex launch tied to September 2026, so none is attributed to this month.
Geneva Watch Days: a citywide format
Geneva Watch Days took place September 2–6, 2026. Rather than concentrating everything in one hall, it spread brand presentations and launches across the city. Hodinkee, which covered the event as its seventh edition, named the Main Pavilion and Blue Box at the Rotonde du Mont-Blanc as central locations. Hodinkee’s preview of the dates and format lists the participants it highlighted, including Breitling, Bulgari, De Bethune, Girard-Perregaux, MB&F, Zenith, Greubel Forsey, Ming, and Laurent Ferrier. Wallpaper* described the same decentralized setup and named the Pavilion at the Rotonde du Mont-Blanc, the Hotel Beau-Rivage, and the boutiques on Rue du Rhône as locations. The official event site is at gva-watch-days.com.
How many brands took part
Coverage disagrees on the number. Hodinkee reported 68 watchmakers. Wallpaper* reported 71 brands for the same edition. The two figures are not reconciled here, so if the count matters for your use, cite the publication along with the number.
Notable Geneva releases
Wallpaper* published a selection of seven Geneva Watch Days releases on September 2, 2026. The figures below are Wallpaper*’s own reporting. We have not checked them against manufacturer technical sheets, so confirm details with the brand before relying on them. The full article is at Wallpaper*’s Geneva Watch Days 2026 highlights.
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#1 Best Overall
- Through long hours of glossy angled engraving, planning, design, precision machining and production processes made the stainless steel case and safety buckle has the characteristic of durability, and the buckle is convenient to put on and take off. Stainless steel or genuine leather strap with ergonomic design, the watch is incredibly comfortable to wear. Whether you are working for long hours or engaging in outdoor activities, it fits snugly on your wrist, providing you with the utmost comfort.
- Synthetic sapphire crystal mirror, the hardness is the second after the diamond, not afraid of syringes and breaking, high temperature resistance and super corrosion protection, making your watch more durable and resistant to scratches and refraction. 50M waterproof, perfect for all types of business, casual, indoor, outdoor activities or daily use. In daily life, you can wear it to wash your hands and get in the rain, but please do not wear your watch when swimming, diving or taking a hot bath.
- Watch is with calendar, tell your day and date anytime, anywhere, moreover it's with week and luminous function. See-through back cover allows you to observe the work of the movement at any time, feel the passage of time intuitively, and enjoy a different visual experience. With its classic design and dependable timekeeping, this watch makes an ideal gift for businessmen, professionals or anyone seeking an understated timepiece. This watch is suitable for all occasions, both formal and casual.
- Automatic self-wind movement, the watch guarantees accuracy and stability. With 21 synthetic gemstones stable bearings, it provides precise timekeeping and long time kinetic energy reserve. The model powered by the natural movement of your wrist, when you wear it, it will automatically continue to wind, also supports manually windings. Mechanical watch must be worn at least 8-10 hours a day, if it does not get enough energy, please wind the watch manually by rotating the crown about 30-40 laps.
- We have strict quality control standards to ensure every watch undergoes meticulous craftsmanship and rigorous testing. This watch with excellent durability, can accompany you for a long time. Do not use the watch at extremely hot or cold temperatures, which can damage the watch and shorten its lifespan. Keep the watch away from magnets as it can damage the movement. Please note that there may be color shifts as the display is different. If you have any question, please feel free to contact us.
Ming 57.05 Comet
Wallpaper* describes the Ming 57.05 Comet as a worldtimer with a patent-pending daylight-saving-time adjustment and a multilayered blue “Comet Tail” dial. It is a limited run of 200 pieces, and Wallpaper* gives a starting price of CHF 6,950. That price and the edition size come from the report and may have changed, so check Ming’s current listing and availability before acting on them.
Bremont Terra Nova Jumping Hour
Wallpaper* reports five new pieces in the Terra Nova Jumping Hour line, led by a new 35mm case. The versions come in burgundy and pink options across 35mm and 40.5mm sizes. According to the same report, they use the BC634 calibre, and the hour disc changes in under one tenth of a second. These are Wallpaper*’s specifications and should be checked against Bremont’s own product material.
Rank #2
- ⌚Watches for Men: This stylish mens watch is very suitable for indoor, outdoor, sport and daily fashion wear. The total length of the men's watch: 9.84inch / 245mm. Band width: 0.71inch / 18mm , watch case diameter: 1.57inch / 40mm. Wearing Range: 5.7-8.27inch / 145-210mm.
- ⌚Elegant Mens Watch: Mens analog watch made with anti-scratch mineral dial window, exquisitely crafted. Stainless steel strap, wear-resistant and scratch-resistant, easy to maintain. Men's automatic wrist watch is an ideal gift for you and your loved ones.
- ⌚Accurate Time Keeping: The silver watch has a powerful, high-quality quartz analog movement and battery, keep long-term operation. Provide precise time keeping. Simple round and luminous dial, makes it easy to read the time even in the dark.
- ⌚3 ATM Waterproof Watch: Handwash, sweat-proof, rain-proof, no problem! But NOT suitable for bathing, swimming, diving. NOTE: Please DO NOT press any buttons in the water, or touching hot water.
- ⌚AFTER-SALES SERVICE: Our mens watches provides 24-hour customer service for you, any questions about mens watch, please don't hesitate to contact us. We committed to offering a range of classic designer men's wrist watches.
The other models in the selection
Wallpaper*’s list also includes these models. For specifications, use the original article:
- Bulgari Octo Finissimo Dual Time
- Zenith Chronomaster Solo Sport
- Renaud Tixier Monday Organica
- Daniel Roth Extra Plat Rose Gold Gilt
- Mauron Musy MU05 nO-Ring Origin
Siam Paragon Bangkok Watch Week
The organizer, Siam Piwat, announced Bangkok Watch Week for September 22–27, 2026 at Siam Paragon in Bangkok. Its announcement said more than 45 leading global watch brands would take part. That is the organizer’s own figure, not an independently audited count. You can read the announcement at Siam Piwat’s Bangkok Watch Week 2026 announcement. The material reviewed for this roundup confirms the scheduled dates but does not include a post-event report on the fair itself, so the figures above describe the plan, not a confirmed outcome.
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1Repair Windows errors before they cause bigger problems2Scan for outdated or missing drivers - takes under a minute3Clear out junk files and repair common Windows errorsRank #3
- ⛵ Diver-Inspired Design with Automatic Movement: This watch requires manual winding, This men's green mechanical watch features a bold diver-style bezel, luminous hands, —perfect for men who appreciate the charm of traditional watchmaking.
- 📏 Ideal Size & Fit for Everyday Comfort: Crafted with a 40mm alloy case and 13mm thickness, this men’s automatic wristwatch offers a balanced presence on your wrist. The stainless steel bracelet measures 20mm wide and fits wrists up to 190mm in circumference. Its 118g net weight gives it a solid, premium feel while remaining comfortable for long wear.
- 🌊 Water Resistant for Daily Use: This automatic men's watch is water-resistant for everyday life—splash-proof and safe for handwashing, but not suitable for swimming or bathing. Whether you're headed to the office or the outdoors, this men's waterproof mechanical watch is built to handle your daily lifestyle with confidence.
- 💡 Luminous Hands: Equipped with luminous hour markers and hands, this green dial men's watch allows for easy reading in low-light conditions. The rotating bezel adds a sporty edge and practical timing function, making it not only stylish but also purposeful—ideal for work, travel, or casual use.
- 🎁 A Versatile Gift Choice with Timeless Appeal: With its eye-catching green sunray dial, classic Submariner-style case, and stainless steel bracelet, this men's automatic mechanical watch makes an exceptional gift for birthdays, anniversaries, Father's Day, or holidays. A must-have for any man who values precision and design.
The October follow-up in Bangkok
The GPHG Nomination Tour is scheduled for October 15–18, 2026 at The Forum, Gaysorn Amarin, in Bangkok. PMT The Hour Glass reports that it is a free public exhibition showing 78 nominated watches. The retailer also says the 2026 categories replace the traditional Men’s and Ladies’ categories with Essential Watch and Complication Watch, and add a new Gemset Watch category. Details are in PMT The Hour Glass’s report on the tour.
The two September events side by side
| Event | Dates (2026) | Format and venue | Participation as reported |
|---|---|---|---|
| Geneva Watch Days | September 2–6 | Citywide and decentralized; Pavilion at the Rotonde du Mont-Blanc as a central point | 68 watchmakers (Hodinkee); 71 brands (Wallpaper*) |
| Siam Paragon Bangkok Watch Week | September 22–27 (scheduled) | Siam Paragon, Bangkok | More than 45 brands (Siam Piwat, organizer) |
| GPHG Nomination Tour (October follow-up) | October 15–18 | The Forum, Gaysorn Amarin, Bangkok; free admission | 78 nominated watches (PMT The Hour Glass) |
What we could not confirm: the Rolex angle
The earlier title for this roundup suggested a new Rolex. We could not verify a Rolex release or announcement from September 2026 in the coverage we reviewed. The Rolex material we found is general 2026 coverage tied to Watches and Wonders in April, which does not describe a September launch. We have therefore left Rolex out rather than attribute a model or announcement that the reporting does not support.
Quick Recap
Best Value
- Precise Time Keeping:Automatical Mechanial Self-Winding Movement, provide precise and accurate time keeping. Fully winded, the power reserve of your watch can reach 36 hours.
- Stainless steel case with a black leather strap. Fixed bezel.Date display at the 3 o'clock position. Automatic movement.
- Fashion Casual Design: Analog display design with 12 Arabic numerals, very easy to read time. Leather band with the simplicity of business casual. Also make it a great gift for family or friends.
- Waterproof For Daily Use: Mildly Water Resistant NOTE:Only resistant splash or drip, not suitable for shower, swimming and diving. Too much water contact or usage in extreme Hot or Cold temperature will shorter watch life.
- Comfort: The strap is soft and comfortable and environmental friendly.
Rank #4
- [Luxurious Mechanical Watch] High quality hollow mechanical watch appearance retro gorgeous, exquisite carving and design of the golden appearance of the European nobility more highlight your noble identity extraordinary taste, to bring you a pleasant luxury experience
- [Mechanical Movement] This watch has manual self-winding. Please consider that mechanical watches that require manual winding can only keep time for a short time after winding. To prevent running or inaccurate time, it is advised that you verify the time periodically and wind up the chain 15–20 times.
- [Waterproof] Water resistant to 50m (165ft) -suitable for short periods of recreational swimming and showering, but not diving or snorkeling
- [Ideal as a Gift] This beautiful retro-style watch can be worn on any occasion or given as a gift to your father, brother, partner, or boyfriend. At weddings and any holiday gatherings, it can be a really appreciated and elegant gift.
- [Professional After-Sale Service] Please contact us if you need any additional details about our watches. We will be happy to answer and help you anytime.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
