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Squale’s Dive-Watch Story: What “Since 1959” Really Means

Squale’s registered trademark dates to 1959, between the founding of the Von Büren factory in 1950 and the first Squale-branded models in 1962. Here’s how that history connects to its dive-watch collections and what to check by reference.
Estimate4–5 min Catalogued SpecialistWatchRanker Team

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Squale’s “since 1959” date marks the registration of its trademark, not the start of its watchmaking roots: the company says the Von Büren factory was established in 1950, and its first watches under the Squale name arrived in 1962. Squale says it has made only diving watches since 1959. That history helps explain the brand’s focus, but model specifications and suitability still depend on the exact reference.

What does “since 1959” mean?

Squale’s official history distinguishes three milestones: Charles and Helene Von Büren established Von Büren SA in Neuchâtel in 1950; Charles Von Büren registered the Squale trademark on 10 July 1959; and the first models launched exclusively under the Squale name in 1962. The dates refer to different events, not competing start dates. Squale’s history is the source for this chronology.

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The brand’s philosophy page says, “Since 1959 Squale has been producing solely diving watches.” That is Squale’s own description of its focus, rather than an independently audited account of every product it has made. Squale’s philosophy also recounts its history of making cases for other brands.

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How did the 1521 become a defining model?

Squale traces the first 1521 to the mid-1970s. In the company’s account, it was a thinner redesign based on the Master, intended to preserve high performance in a smaller case. The historical model is described as approximately 12 mm thick, pressure-resistant to as much as 50 atmospheres, and fitted with flat mineral glass and a unidirectional bezel with 60 clicks. Those are historical details; they should not be assumed to describe every current 1521 reference.

#1 Best Overall
PHOIBOS Automatic Men's 300m Diver Watch Wave Master PY010CR
  • The 316L stainless steel case measuring 42mm wide, 48.5mm long and 14mm thick, incorporates sleek edges and a fine-brushed surface.
  • On the durable and solid case, a 120-click unidirectional bezel with a ceramic insert is very smooth and easy to turn owing to the easy-griped tooth.
  • Under the protection of a flat sapphire crystal with 3 layers of AR coating, the black waved dial shows a unique taste for watch style.
  • The powerful Japanese caliber SII NH35A ensures it will be as accurate as it is stylish. With 300M(1000ft) water resistance, the watch is allowed to be brought when you are swimming, snorkeling and scuba diving wearing the watch.
  • Super-LumiNova Dark Blue and BGW9 on hands, indexes and bezel markings offer a spectacular luminescent effect in the dark. A matching date aperture at six o’clock adds a nice touch to the dial.

Squale also explains that its characteristic case-back design and 4 o’clock crown were intended to support reliability and reduce accidental knocks during a dive. Those are the manufacturer’s stated design rationales, not independent performance findings. Consult the 1521 collection page and the specific reference listing for current details.

What do the current collections offer?

Squale’s professional-collections page lists the 1521, Master, Matic, 2002, 1545, and Periscope. Catalogs can change, so treat this as a snapshot of the collections listed by the brand, not a guarantee that every line or reference is currently available.

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Casio Classic Diver Stainless Steel Watch Date Indicator MDV-106DD-1A1VCF, Black/Silver
  • DURABLE STAINLESS STEEL CASE WITH ROTATING BEZEL: The Casio MDV106 Series features a stainless steel case and screw-down crown, ensuring durability and reliability. The rotating bezel allows for easy time tracking, making it a practical choice for various activities. The sleek analog display with luminous markers enhances visibility.
  • 200M WATER RESISTANCE FOR VERSATILE USE: Designed for water resistance up to 200 meters (660 feet), this watch is suitable for daily wear, outdoor activities, and water-related environments. The screw-down caseback and crown provide an extra layer of security, making this a reliable timepiece for various conditions.
  • CLEAR ANALOG DISPLAY WITH DATE FUNCTION: The three-hand analog display with hour, minute, and second hands ensures precise timekeeping, while the date display at the 3 o’clock position allows for quick reference. The bold markers and luminous hands enhance readability, making it easy to check the time in various lighting conditions.
  • STAINLESS STEEL BAND WITH SECURE CLASP: The stainless steel band with a one-touch 3-fold clasp provides a secure and adjustable fit for all-day comfort. Designed for durability, the stainless steel material offers a polished, stylish look, making it suitable for both casual and professional settings.

Master and Super Squale

Squale presents the Master as a technically ambitious line for greater depths and the Super Squale as a simpler dive-watch line. Its current Super Squale page states a 38 mm case diameter and 200-meter water resistance. Those figures apply to the page’s described model, not automatically to other Squale watches. Check the exact reference before comparing dimensions, water-resistance ratings, or intended use.

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Comparing specific references

A question such as “Squale 1521 Azzurro vs. Squale 1545” cannot be settled by collection names alone. Compare the references you are considering on the details that affect fit and use:

Rank #3
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ADDIESDIVE Sterile Automatic Diver Watch for Men Stainless Steel Bracelet MY-H3-2
  • AUTOMATIC DIVE WATCH: This sterile version dive watch is from Addiesdive MY-H3-2 automatic dive watch with Japanese mechanical movement NH35A. It is water resistant up to 20 bar and can be immersed in water.
  • DIMENSIONS: 41 mm diameter,13.5mm thickness,20mm strap width. The total length of the watch is 220mm. The double buckle of the safety belt has 3 micro holes and the length can be adjusted easily.
  • MATERIAL: Premium 316L stainless steel is highly anti-corrosion, 120 clicks unidirectional rotating ceramic bezel, C3 luminous hands and indices and BGW9 luminescent ceramic bezel will help you see the time easily in dark or under water.
  • PERFECT GIFT: This watch is without logo but with good quality and nice looking, perfect gift for the watch fans and your husband, father and son.
  • Case dimensions and how the watch sits on your wrist.
  • Stated water resistance and whether it suits your intended activities.
  • Bezel operation and dial legibility in the conditions where you will use it.
  • Movement type, service requirements, and available documentation.
  • Strap or bracelet fit, plus the cost and availability of replacements.
  • Price and availability in your market at the time you buy.

The brand’s collection pages do not provide a complete, independently verified side-by-side comparison of all current models. Use the exact reference pages and confirm any details that matter to your decision with the seller.

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What does Squale say about assembly and water-resistance testing?

Squale says its watches are assembled by hand in its Ticino laboratories and that each assembled watch undergoes a water-resistance test. This describes the manufacturer’s process; it is not independent certification of a particular watch and does not change that watch’s stated operating limits. Check the rating for the exact reference and follow the manufacturer’s instructions for use and care. The company’s professional collections page describes its collections and manufacturing approach.

Quick Recap

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Armitron Sport Retro Men's Digital Bracelet Watch, 40/8475
Armitron Sport Retro Men's Digital Bracelet Watch, 40/8475
Black organic shaped case; LED display with red digits activated by side button; Functions include: time, seconds, date, month, year and military time
$48.27
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Armitron Sport Retro Men's Digital Bracelet Watch, 40/8475
  • Black organic shaped case
  • LED display with red digits activated by side button
  • Functions include: time, seconds, date, month, year and military time
  • Black link bracelet with adjustable sliding buckle closure
  • Water resistant to 165 feet (50M)

What should you check before buying?

  1. Identify the exact reference. Use the model or reference number to find its own current specifications. Do not infer a current watch’s dimensions or construction from a historical description of the 1521 or from a different model in the same collection.
  2. Confirm the seller and paperwork. Squale provides watch-finding and authorized-dealer routes on its official site. Check the seller’s current status and make sure your purchase documentation records the date and includes the reseller’s stamp or signature, which Squale says its warranty documentation requires.
  3. Check the warranty activation requirement. Squale states that its international warranty lasts two years from the purchase date. For watches produced from 2021 onward, the company says online activation with the serial number and purchase date is required. Pre-2021 models without a serial number on the case back do not require online activation, according to the brand. Keep the purchase record and check the terms for the individual watch on Squale’s warranty page.
  4. Verify current price and availability. These vary by reference, seller, and market; confirm them directly rather than relying on a collection overview or historical information.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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