Studio Underd0g’s D0ghouse is its watchmaking workshop at 1 Park Street in Maidenhead, where the brand says it will assemble all its watches. Visitors can book either a complimentary showroom appointment or a guided experience assembling a 01SERIES watch. Both require planning ahead; check the brand’s current booking details before travelling.
What the D0ghouse is
The D0ghouse brings Studio Underd0g’s assembly work into a dedicated Maidenhead workshop. The brand says all its watches will be assembled there, and the site also serves as a place for visitors to see the collection and, through a separate experience, assemble a watch with guidance.
The move followed the integration of the Horologium workshop, according to Fratello Watches’ February 9, 2026 report. WatchPro reported on June 18, 2026 that the workshop had opened and was operational. Those reports provide the opening timeline; current visitor arrangements are set out on Studio Underd0g’s D0ghouse page.
How to visit: showroom or Assembly Experience
These are different ways to visit: the showroom is a short collection appointment, while the Assembly Experience is a longer guided activity. Check the official booking information for current availability and terms.
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| Option | Duration and group size | What you do | Cost and booking |
|---|---|---|---|
| Showroom appointment | 45 minutes | See the collection hands-on; the FAQ says visitors may also see showroom-only pieces and merchandise. | Complimentary and by appointment. The official page currently lists Thursday, Friday and Saturday appointments from 9:00 a.m.; confirm current slots before travelling. |
| Assembly Experience | Around three to four hours, including a lunch break; up to four people in a session. | Build a 01SERIES watch with guidance from the team. The completed watch receives the same quality-control checks as watches assembled at the workshop. | Check the official booking page for current price and terms. |
The D0ghouse FAQ also says showroom visitors can access new releases one day after their online release. See the official D0ghouse FAQ for the details of what is included in each visit.
What is the Guava, and who can access it?
Studio Underd0g describes the 01SERIES Guava as available only to D0ghouse visitors or people taking the Assembly Experience. That is an access condition, not a guarantee that the watch is in stock on a particular date. Confirm availability with the brand when booking.
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The Guava is part of the brand’s 01SERIES chronograph collection. The official D0ghouse page provides the current details of its visitor-only access.
Where the workshop is and how to get there
The D0ghouse FAQ gives the address as 1 Park Street, Maidenhead, Berkshire, SL6 1SL. It describes Maidenhead station as about a 10-minute walk away, with Elizabeth Line and Great Western Railway services; London Paddington journeys are listed as taking as little as 22 minutes. The FAQ also notes limited dedicated guest parking and gives approximate road distances.
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These journey details and appointment slots can change. Check the official FAQ before setting out, and confirm the appointment itself rather than treating the listed hours as walk-in access.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the in-house assembly shift means
The D0ghouse gives Studio Underd0g a dedicated site for assembling its watches and makes some of that work accessible to visitors through the guided experience. Fratello reported annual production exceeding 14,000 watches in its February 2026 feature; this is a dated publisher-reported figure, not a current audited company count.
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That feature also discusses movements used across the brand’s collections, but movement specifications vary by model and are not needed to explain the D0ghouse. Check the current specification for an individual watch before relying on a movement detail.
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