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The History of the Rolex Datejust: A Timeless Icon Since 1945

Introduced in 1945, the Rolex Datejust made the date window at 3 o’clock its defining feature. Here’s how its signature design evolved and what the current collection includes.
Estimate4–5 min Catalogued SpecialistWatchRanker Team
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Rolex introduced the Datejust in 1945 as a self-winding chronometer wristwatch with a date window at 3 o’clock and a Jubilee bracelet created for the launch. The date display—not a date hand circling the dial—became its defining feature. Rolex’s account traces how the design developed from that starting point into a current collection offered in several sizes and configurations.

When did the Rolex Datejust come out?

Rolex dates the Datejust’s debut to 1945, the year of the company’s 40th anniversary. In the manufacturer’s history, the original watch brought together a self-winding movement, chronometer certification, an Oyster case, and a date shown in a window at 3 o’clock. Rolex describes the Datejust as a pillar of its Oyster Perpetual collection. The company’s Oyster story attributes the phrase “the pinnacle of watchmaking science” to founder Hans Wilsdorf in reference to the watch’s release.

That is Rolex’s account of its own history; the cited brand pages do not independently verify every historical claim or quotation.

What makes a Datejust different?

The date in a window

The name points to the calendar function: the date is displayed in a dedicated aperture at 3 o’clock. This distinguishes the design from watches that indicate the date with a hand moving around the dial. Rolex says it added the display to make the date immediately readable on the watch face.

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The Cyclops magnifier

Rolex identifies 1953 as the year the Datejust gained its Cyclops lens, a magnifier over the date named for the one-eyed figure in Greek mythology. The lens enlarges the date for legibility. The company’s timeline calls the Datejust the first watch to feature a Cyclops lens; that is a manufacturer claim, rather than an independently established comparison here.

An evolving combination of features

Rolex’s account presents the launch model as combining a self-winding mechanism, chronometer certification, and a waterproof Oyster case with the date window. The technical descriptions are the brand’s own. The Datejust has continued to evolve, but its date aperture remains the central visual and functional idea.

Rank #2
Rolex, Pre-Loved Oyster Perpetual Datejust Automatic Watch 36
  • Imported
  • Pre-Loved Condition: Very Good; Minor scratches and wear on case and band.
  • Case Size/Width: 36mm, Watch Height: 12mm, Band Width: 20mm, Wrist circumference: 7.0"
  • Band material: Stainless steel with 18k yellow gold.
  • Case material: Stainless Steel

How did the Datejust’s design evolve?

1945: the Jubilee bracelet

Rolex says it designed the Jubilee bracelet specifically for the Datejust’s 1945 launch. Its five-piece link construction gives the watch a different visual character from the more straightforward Oyster bracelet. The Jubilee remains one of the Datejust’s signature options, although bracelet availability varies by model.

The 1950s: Rolesor

Rolex says Datejust versions combining gold and steel began appearing in its catalogue in the 1950s. The brand calls this combination Rolesor. It introduced a two-tone expression while leaving the date display at the heart of the design.

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Rank #3
Rolex, Pre-loved Two-Tone Computer Datejust 16233 36mm, White
  • Pre-Loved Condition: Very Good; Light scratching and wear throughout watch
  • Length: , Height: , Depth:
  • Made in Switzerland
  • Oyster clasp closure
  • Signature upon delivery required

The date-change milestone

Rolex’s official pages do not give one consistent year for the instantaneous date change. The Datejust timeline connects the mechanism with calibre 1065, while the newsroom account says the date change became instantaneous in 1956. Because the pages do not align precisely, it is more accurate to describe this as a development Rolex associates with the Datejust’s later evolution than to present a single uncontested milestone year.

Bezel, dial, and bracelet choices

Today’s design variations include smooth, domed, fluted, and gem-set bezels, alongside a range of dial expressions. Rolex describes Oyster and Jubilee bracelet options, with specific combinations depending on the model. The choice is primarily one of fit and appearance; no single bezel, dial, or bracelet defines every Datejust.

Rank #4
Rolex, Pre-Loved Oyster Perpetual Datejust Automatic Watch 26
  • Imported
  • Pre-Loved Condition: Very Good; Scratches and minor wear on case and band.
  • Case Size/Width: 26mm, Watch Height: 11mm, Band Width: 13mm, Wrist circumference: 5.5"
  • Band material: Stainless steel with 18k yellow gold.
  • Case material: Stainless Steel
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What does the current Datejust collection look like?

Rolex’s newsroom describes the current collection in 31, 36, and 41 mm case sizes. It says the Datejust Oyster case is waterproof to 100 metres (330 feet). These are collection-level details in that newsroom account; configurations and specifications should be checked against the individual reference and regional product page.

Choice What Rolex’s collection offers
Case size 31, 36, or 41 mm, as listed in Rolex’s newsroom account
Materials Oystersteel, precious gold, and Rolesor combinations, depending on model
Bracelets Oyster or Jubilee options, depending on model
Bezel and dial Multiple bezel finishes and dial expressions; combinations vary by reference

As one concrete example, Rolex’s US product page lists a Datejust 36 Oystersteel, reference 126200, with a silver dial and Jubilee bracelet. It is an example of one configuration, not a specification shared by every Datejust. Regional models, prices, and availability can change.

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Best Value
Rolex, Pre-loved Silver Oyster Perpetual Datejust 79240 26mm, Silver
  • Pre-Loved Condition: Very Good; Light scratching and scuffing throughout hardware
  • Length: , Height: , Depth:
  • Made in Switzerland
  • Oyster clasp closure
  • Signature upon delivery required

Who wore a Rolex Datejust?

Rolex’s collection page names Winston Churchill, Dwight D. Eisenhower, and Martin Luther King among notable people associated with the Datejust. Its timeline separately recounts a proposal of a rose-gold Datejust to Churchill and a presentation to Eisenhower. These are Rolex’s accounts; the cited pages do not independently establish every detail of those ownership histories, and the names are not an exhaustive list.

Where should you go for a Datejust or service?

For current model details, Rolex provides reference-specific product information. The company states that only official Rolex jewelers are allowed to sell and maintain Rolex watches; its official jeweler locator is the appropriate starting point for finding that channel. A marketplace listing alone does not establish that a seller is an authorized Rolex jeweler.

Quick Recap

Bestseller No. 2
Rolex, Pre-Loved Oyster Perpetual Datejust Automatic Watch 36
Rolex, Pre-Loved Oyster Perpetual Datejust Automatic Watch 36
Imported; Pre-Loved Condition: Very Good; Minor scratches and wear on case and band.; Case Size/Width: 36mm, Watch Height: 12mm, Band Width: 20mm, Wrist circumference: 7.0"
$11,120.00
Bestseller No. 3
Rolex, Pre-loved Two-Tone Computer Datejust 16233 36mm, White
Rolex, Pre-loved Two-Tone Computer Datejust 16233 36mm, White
Pre-Loved Condition: Very Good; Light scratching and wear throughout watch; Length: , Height: , Depth:
$10,500.00
Bestseller No. 4
Rolex, Pre-Loved Oyster Perpetual Datejust Automatic Watch 26
Rolex, Pre-Loved Oyster Perpetual Datejust Automatic Watch 26
Imported; Pre-Loved Condition: Very Good; Scratches and minor wear on case and band.; Case Size/Width: 26mm, Watch Height: 11mm, Band Width: 13mm, Wrist circumference: 5.5"
Bestseller No. 5
Rolex, Pre-loved Silver Oyster Perpetual Datejust 79240 26mm, Silver
Rolex, Pre-loved Silver Oyster Perpetual Datejust 79240 26mm, Silver
Pre-Loved Condition: Very Good; Light scratching and scuffing throughout hardware; Length: , Height: , Depth:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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