In the 2024 Formula 1 season, team-linked watch brands included TAG Heuer, IWC Schaffhausen, Richard Mille, Girard-Perregaux, H. Moser & Cie and Tudor. Rolex, meanwhile, was the championship’s Official Timekeeper. Those are different kinds of association: a team partnership does not establish which watch a particular driver wore, and the available season overview does not provide a verified watch for every driver.
Which watch brands were associated with F1 teams in 2024?
Time+Tide’s season preview, published on 24 February 2024, listed the following team relationships. It is a contemporaneous overview, not an official, exhaustive sponsorship register; partnership descriptions and scope can differ across sources.
| 2024 team | Watch brand or status | What the association establishes |
|---|---|---|
| Red Bull | TAG Heuer | Time+Tide described TAG Heuer as the team’s timing sponsor. Fratello also covered the TAG Heuer–Red Bull relationship. Fratello’s 2024 overview. |
| Mercedes | IWC Schaffhausen | A team partnership. IWC says it became Mercedes-AMG PETRONAS’s Official Engineering Partner in 2013. IWC’s July 2024 announcement. |
| Ferrari | Richard Mille | Listed as a team relationship in Time+Tide’s 2024 overview and also described by Fratello. |
| McLaren | Richard Mille | Listed as a team relationship in Time+Tide’s 2024 overview and also described by Fratello. |
| Aston Martin | Girard-Perregaux | Listed as the team’s watch-brand relationship by Time+Tide. |
| Alpine | H. Moser & Cie | Listed as the team’s watch-brand relationship by Time+Tide. |
| Racing Bulls | Tudor | Listed as the team’s watch-brand relationship by Time+Tide. |
| Williams | No current timing sponsor listed | Time+Tide reported no current timing sponsor. |
| Sauber | No watch partner listed | Time+Tide reported that Sauber had lost its watch partner. |
| Haas | No watch sponsor listed | Time+Tide reported that Haas was without a watch sponsor. |
These labels are not interchangeable: a timing sponsor, a watch-brand partner and a championship timekeeper describe different roles. The list is best read as a guide to reported team associations during that season, rather than proof that every driver wore a partner’s watch.
What specific watches were seen or linked to teams?
Tudor Black Bay Ceramic
Time+Tide reported that team photographs showed Daniel Ricciardo wearing a matte blue-dial Tudor Black Bay Ceramic. That is a reported sighting of one driver, not evidence of what he wore at every race or a complete record of the Racing Bulls drivers’ watches.
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Girard-Perregaux Laureato
Time+Tide also highlighted a green ceramic Girard-Perregaux Laureato associated with Aston Martin. The overview does not establish that every Aston Martin driver wore this model.
IWC pilot watches and team editions
Time+Tide pointed to IWC’s Big Pilot and Pilot’s Watch lines as partnership-related examples and referenced previous Mercedes/IWC collaborations, including a Petronas F1 Team edition and a G-Wagen Big Pilot. These examples illustrate the brand’s connection to the team; they are not a race-by-race inventory of driver wristwear.
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Who was Formula 1’s Official Timekeeper in 2024?
Rolex held the championship-level Official Timekeeper role during the 2024 season, as reported by Fratello. That role is separate from individual teams’ watch partnerships. Formula 1’s current partner page says TAG Heuer reclaimed the Official Timekeeper role beginning with the 2025 season; that later change should not be projected backward onto 2024. Formula 1’s partner page.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Did every 2024 driver wear a sponsor’s watch?
The cited season overview does not verify a watch for every driver, identify what each driver wore at each race, or establish personal ownership. A team deal can explain why a brand appears in team settings or promotional material, but it does not by itself prove an individual’s watch choice. For official season framing and the opening-round roster, the FIA’s 2024 Australian Grand Prix press kit lists the calendar and entry list.
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How should you read “TAG Heuer Formula 1 watch” in this context?
Formula 1’s partner page identifies TAG Heuer Formula 1 as a collection, so the phrase is a valid collection name as well as a search query. It does not mean that Red Bull drivers wore watches from that collection: the team association alone cannot establish a particular model. This article does not verify current stock, seller quality or availability in any market.
IWC’s 2 July 2024 announcement also covered a separate partnership involving a fictional team in a film. That fictional APX GP is not a real entrant in the 2024 championship, and the film announcement should not be mistaken for a change to the season’s real team roster.
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