aBlogtoWatch began in September 2007 as aBlogtoRead. Founder Ariel Adams later described the publication as a place to talk about watches and bring enthusiasts together. The available account confirms the original name and the site’s beginnings, but does not establish when or why the name changed.
What was aBlogtoRead?
aBlogtoRead was the original name of the publication now known as aBlogtoWatch. Founder Ariel Adams says its first article appeared in September 2007. In a retrospective published on August 16, 2021, he described its subject as wristwatches, the people who make and love them, and the watch industry. Adams’s 2021 retrospective also records that the site had recently published its 10,000th article; that is a historical milestone, not a current article count.
What purpose did Adams describe?
Adams framed the publication as a way to introduce people to watches and create community among enthusiasts. He called it “a sort of shrine for a mutual interest in talking about and wearing watches.” That is the founder’s description of the site’s intent, not an independently measured claim about its impact.
When did aBlogtoRead become aBlogtoWatch?
The exact date of the name change is not established by the available sources. A January 20, 2025 listing for an interview with Adams includes a segment titled “From aBlogtoRead to a aBlogtoWatch,” but it does not provide the transition date. The episode listing corroborates that the change has been discussed, not when it happened.
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Why did the publication change its name?
The original explanation for the change is likewise not established. The documented history supports only that aBlogtoRead was the earlier name and aBlogtoWatch is the later identity. It would be speculation to assign a particular strategy or motivation without a contemporaneous explanation from the publication.
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Rank #3
- Book - a man and his watch: iconic watches and stories from the men who wore them
- Language: english
- Binding: hardcover
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