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Who Are #tide? The Swiss Recycled-Plastic Supplier Behind Some Watch Materials

#tide is a Swiss recycled-plastic supplier whose pellets and polyester yarn are intended for manufacturers, including watch and strap makers. Here is what the company says—and what buyers should verify.
Estimate3–4 min Catalogued SpecialistWatchRanker Team
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#tide ocean material is a Swiss supplier of recycled plastic made from ocean-bound waste. It sells the material as pellets for manufacturers, including companies making watches and watch straps. This is the Swiss materials company—not the unrelated organizations that also use the name Tide.

What does #tide do?

#tide supplies recycled plastic pellets to manufacturers. The company describes its feedstock as ocean-bound plastic and says the pellets can be processed using injection moulding, blow moulding and extrusion into film. It also describes polyester yarn applications, including textiles such as watch straps.

That makes #tide a materials supplier rather than a watch brand: it provides an input that a manufacturer can use in a finished product. The company lists watches, automotive parts, apparel, consumer electronics, carpets, flooring and construction among its intended applications. These are #tide’s stated applications, not a finding that every use has been independently evaluated.

How is #tide connected to watches?

The company’s account of its origins begins with founder Thomas Schori exploring whether ocean-bound plastic could be turned into recycled polyester yarn for watch straps. #tide says it worked with the Swiss University of Applied Sciences OST on research into transforming plastic waste into a premium recycled material for durable goods.

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#1 Best Overall
Sport Bands for Apple Watch Band 40mm 41mm 38mm 44mm 45mm 46mm 42mm iWatch Bands for Women Kids Men,Cute Recycled Plastic Silicone Strap for Apple Watch Series 12 11 10 9 8 7 6 5 4 SE 3/2nd Ultra 49mm
  • 【Environmental Protection】Wowstrap pretty sport silicone band for Apple Watch bands 40mm women/men contains over 40% recycled fluoroelastomer, and each sheet contains over 66% recycled fluoroelastomer. It can effectively reduce the negative impact on the environment and promote sustainable development.We all contribute to this!
  • 【Unique Stylish Design】The colorful flock pattern rubber for Apple Watch bands 44mm women/men makes each band completely unique. Including Starlight, black, white, pink sand, etc., unique colors and new aluminum pin-and-tuck closure designs make you look full of personality and add different colors to your life.
  • 【Compatible Models】This soft silicone sport straps compatible with Apple Watch SE/SE 2nd generation/SE 3nd generation/Series 12/Series 11/Series 10/Series 9/Series 8/Series 7/Series 6/Series 5/Series 4/Series 3/Series 2/Series 1/Ultra/Ultra 2/Ultra 3/Ultra 4 iWatch band 38/40/41/42 mm and 42/44/45/46/49 mm. ( Not Contains AppleWatch! )
  • 【Soft and Skin-friendly Silicone】Environmentally friendly sports wirstband for Apple Watch bands 41mm women/men is made of high-quality silicone. It solves the problem of allergies and is friendly to people with sensitive skin, it is soft, silky, durable and easy to clean. Its characteristics make it suitable for sports, as well as leisure, business, travel and many other occasions.
  • 【Best Gift and Service】1 x replacement straps for iPhone Watch is a good choice for lovers, family, and friends on Valentine's Day, Carnival, Easter, Thanksgiving, Father's Day, Mother's Day, Christmas, and other celebrations. We offer you a 12-month warranty and 24-hour customer service. If you have any questions, please contact us, and we will provide you with timely solutions.

For a watch buyer, the distinction is useful: #tide supplies material, while a watch or strap maker chooses whether and how to use it in a product. The name #tide on a brand’s materials information therefore points to a stated material source; by itself, it does not establish the finished product’s recycled-content percentage, construction, performance or repairability.

Where does the plastic come from, and what does #tide say about collection?

#tide says it works with local communities, organizes beach clean-ups, and pays waste pickers and fishermen to collect plastic. It presents that work as a way to secure ocean-bound plastic feedstock and support waste-management infrastructure. Those are company claims; an independent audit or outcome study was not established here.

Rank #2
Sport Bands for Apple Watch Band 40mm 41mm 38mm 44mm 45mm 46mm 42mm iWatch Bands for Women Kids Men,Cute Recycled Plastic Silicone Strap for Apple Watch Series 12 11 10 9 8 7 6 5 4 SE 3/2nd Ultra 49mm
  • 【Environmental Protection】Wowstrap pretty sport silicone band for Apple Watch bands 40mm women/men contains over 40% recycled fluoroelastomer, and each sheet contains over 66% recycled fluoroelastomer. It can effectively reduce the negative impact on the environment and promote sustainable development.We all contribute to this!
  • 【Unique Stylish Design】The colorful flock pattern rubber for Apple Watch bands 44mm women/men makes each band completely unique. Including Starlight, black, white, pink sand, etc., unique colors and new aluminum pin-and-tuck closure designs make you look full of personality and add different colors to your life.
  • 【Compatible Models】This soft silicone sport straps compatible with Apple Watch SE/SE 2nd generation/SE 3nd generation/Series 12/Series 11/Series 10/Series 9/Series 8/Series 7/Series 6/Series 5/Series 4/Series 3/Series 2/Series 1/Ultra/Ultra 2/Ultra 3/Ultra 4 iWatch band 38/40/41/42 mm and 42/44/45/46/49 mm. ( Not Contains AppleWatch! )
  • 【Soft and Skin-friendly Silicone】Environmentally friendly sports wirstband for Apple Watch bands 41mm women/men is made of high-quality silicone. It solves the problem of allergies and is friendly to people with sensitive skin, it is soft, silky, durable and easy to clean. Its characteristics make it suitable for sports, as well as leisure, business, travel and many other occasions.
  • 【Best Gift and Service】1 x replacement straps for iPhone Watch is a good choice for lovers, family, and friends on Valentine's Day, Carnival, Easter, Thanksgiving, Father's Day, Mother's Day, Christmas, and other celebrations. We offer you a 12-month warranty and 24-hour customer service. If you have any questions, please contact us, and we will provide you with timely solutions.

The company also says its material is certified according to industry standards, but the specific standards and certification details are not identified in the available company information. For procurement or product research, ask for the applicable certificate, its scope and validity, and documentation showing the material’s composition and traceability for the particular product.

Which brands use #tide material?

#tide’s website says that “90+ Brands are using #tide®” and names Caran d’Ache, Kvadrat, ALDI SÜD, Ricola, Migros, Condor Group and PB Swiss Tools among its users. The count has no visible publication year, so it should be treated as a current company-site claim rather than a dated or independently verified market total.

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Rank #3
W-RARA Sport Silicone Band for Apple Watch 38/40/41/42mm
  • Environmentally Friendly Materials: W-RARA is committed to protecting the global environment. The Apple Watch 12 band are made from recycled material, which contains at least 40% recycled plastic, with each flake containing at least 66% recycled plastic. Each band recycles an 8oz water bottle from the environment.
  • Unique Design: The Apple Watch series 12 bands created colorful flakes from plastic water bottles and placed them inside the sport strap. It features colorful flakes that create a randomized pattern, making each band completely unique. They're like vibrant, colorful confetti strewn across the strap, adding a playful and whimsical touch to your watch band.
  • Compatible Models: These soft sports silicone bands compatible with Apple Watch 38/40/41/42/44/45/46/49mm, fit fot iWatch Ultra 4/3/2/1, SE 3/2/1, Series 12 11 10 9 8 7 6 5 4 3 2 1. 38/40/41/42mm(Series 12/11/10) fits the wrist size 5.0" to 7.5" (127mm-190mm). 49/46/45/44/42mm(Series 3/2/1) fits the wrist size 5.5" to 8.2" (140 mm-208mm).
  • Premium Quality Material: Crafted from skin-friendly, high-grade silicone, these iwatch bands for women sport boast exceptional comfort, long-lasting durability, and a secure fit. With their remarkable softness and flexibility, these bands are designed for all-day wear, keeping you comfortable whether you're hitting the gym, running errands, or simply going about your daily routine.
  • Suitable for All Occasions: The Apple Watch sport bands make for an excellent gift choice for loved ones on various occasions, such as birthdays, sports, or any special event. Each band consists of random color flakes, so please be confident that each band you purchase is unique.

“This partnership with #tide® allows us to take a concrete step forward by integrating high-quality recycled materials without compromising product performance.”

— Carole Hubscher, President of the Board of Directors, Caran d’Ache

Rank #4
Sport Bands for Apple Watch Band 40mm 41mm 38mm 44mm 45mm 46mm 42mm iWatch Bands for Women Kids Men,Cute Recycled Plastic Silicone Strap for Apple Watch Series 12 11 10 9 8 7 6 5 4 SE 3/2nd Ultra 49mm
  • 【Environmental Protection】Wowstrap pretty sport silicone band for Apple Watch bands 40mm women/men contains over 40% recycled fluoroelastomer, and each sheet contains over 66% recycled fluoroelastomer. It can effectively reduce the negative impact on the environment and promote sustainable development.We all contribute to this!
  • 【Unique Stylish Design】The colorful flock pattern rubber for Apple Watch bands 44mm women/men makes each band completely unique. Including Starlight, black, white, pink sand, etc., unique colors and new aluminum pin-and-tuck closure designs make you look full of personality and add different colors to your life.
  • 【Compatible Models】This soft silicone sport straps compatible with Apple Watch SE/SE 2nd generation/SE 3nd generation/Series 12/Series 11/Series 10/Series 9/Series 8/Series 7/Series 6/Series 5/Series 4/Series 3/Series 2/Series 1/Ultra/Ultra 2/Ultra 3/Ultra 4 iWatch band 38/40/41/42 mm and 42/44/45/46/49 mm. ( Not Contains AppleWatch! )
  • 【Soft and Skin-friendly Silicone】Environmentally friendly sports wirstband for Apple Watch bands 41mm women/men is made of high-quality silicone. It solves the problem of allergies and is friendly to people with sensitive skin, it is soft, silky, durable and easy to clean. Its characteristics make it suitable for sports, as well as leisure, business, travel and many other occasions.
  • 【Best Gift and Service】1 x replacement straps for iPhone Watch is a good choice for lovers, family, and friends on Valentine's Day, Carnival, Easter, Thanksgiving, Father's Day, Mother's Day, Christmas, and other celebrations. We offer you a 12-month warranty and 24-hour customer service. If you have any questions, please contact us, and we will provide you with timely solutions.

This is a customer testimonial hosted by #tide, not an independent performance evaluation. A brand name or testimonial is not a substitute for product-specific material specifications.

Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Support on Ko-Fi

What should a watch buyer or product team verify?

If a watch or strap is described as using #tide material, the useful follow-up is product-specific rather than company-wide:

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Best Value
Sale
Timex Men's Mk1 40mm Watch - Green Strap Dial Case
  • 8 inch green strap
  • 40mm round case
  • Green dial
  • Acrylic lens
  • Water resistant up to 30 meters
  • Material and share: Which component uses the material, and what percentage of that component or product is recycled?
  • Feedstock and traceability: What definition of “ocean-bound” applies, and what documentation connects the claimed source to the supplied batch?
  • Manufacturing and performance: Is the material suitable for the stated process and intended use, and what evidence supports durability or other performance claims?
  • Certification: Which standard or certificate applies, what does it cover, and is it valid for the relevant material and product?
  • Impact claims: Are collection, wage or environmental outcomes independently verified, or are they reported by the company?

Is #tide the same as other organizations called Tide?

No. In this article, #tide means #tide ocean material, the Swiss recycled-material supplier connected through its parent company, Braloba Group, to the Swiss watch industry. The name also appears in unrelated organizations, including a cybersecurity and cryptography technology organization, a Norwegian mobility and public-transport operator, a small-business finance platform and the UK charity Together in Dementia Everyday.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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