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What makes a watch “erotic” in Benedictus’s examples?
The watches in Benedictus’s essay build a reveal into the object: a concealed dial compartment, an erotic image on the caseback, or shutters that open over the dial. The mechanism is part of the appeal for some owners, but it is also what makes the imagery a potential talking point when shown to someone else.
His examples illustrate three different approaches. The essay names these pieces and reports historical details; it does not establish whether they remain available today.
| Example | How the image is revealed | What the 2021 essay reports |
|---|---|---|
| Jacob & Co. Rasputin Diamond Erotic Minute Repeater | A slider opens a concealed dial compartment. | Benedictus says Conor McGregor bought one. The essay reports a price of $1.5 million USD and nearly 30 carats of stones; these are figures reported in 2021, not independently verified current pricing or specifications. |
| Blancpain dress watches | The classical dial is paired with erotic imagery on the caseback. | The essay says Blancpain has made such watches and estimates that some one-off custom pieces are believed to fetch up to CHF 1 million. This is an attributed estimate, not an independent appraisal. |
| Jaeger-LeCoultre Reverso à Eclipse Erotica | An external wheel opens shutters over the dial to reveal erotic imagery. | The essay describes it as a specially commissioned watch; it does not establish current availability or a price. |
Why does Benedictus find them embarrassing?
The reveal can feel like a social performance
Benedictus considers the concealed image and taboo reveal as possible sources of appeal, but says neither makes the watches worthwhile to him. He imagines an owner using the reveal as a conspiratorial “talking point”—a move he regards as undignified. That is a judgment about taste and social behavior, not a measured finding about owners or audiences.
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He objects to the gendered message
His strongest criticism is that erotic watches help keep alive the idea that watches are “boys’ toys,” a framing he says excludes women who also enjoy watches. In his words: “But the thing I find most objectionable is that these pieces feed into that old assumption that watches are ultimately ‘boys’ toys’.” The line states his view; it does not establish how the wider watch community sees these watches.
He questions the purpose of the concealed imagery
The essay acknowledges the long history of erotic art, then argues that a secret sexual image has little functional purpose in a contemporary world where visual sexual material is readily accessible. The objection is less about whether erotic art can exist than about the point of putting it behind a luxury-watch reveal.
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Is “the ultimate turn-off” a consensus?
No. The title and the essay’s subheading—“Can we all just admit that ‘erotic watches’ are cringeworthy and embarrassing?”—are rhetorical expressions of Benedictus’s opinion. The essay does not report a consumer survey or establish how common his reaction is. A reader may share his discomfort, enjoy the mechanical surprise, or see the watches as an unusual form of erotic art.
The article’s examples and figures should also be read in their original context: they were reported by Time+Tide Watches in 2021. They are not current market quotations, independent appraisals, or confirmation that any named commission can be bought now.
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