The Apple ‘Glowtime’ event 2024 took place on September 9, 2024, and introduced the iPhone 16 and iPhone 16 Pro families, Apple Watch Series 10, a black-titanium Apple Watch Ultra 2, AirPods 4, new AirPods Max colors, and AirPods Pro 2 hearing-health features; the announced products reached stores on September 20, 2024.
This is a historical roundup of what Apple announced, not a claim that these products remain Apple’s newest devices as of August 13, 2026. Current prices, stock, software support, product-generation status, and regional availability for health features should be checked separately before buying.
Key takeaways
- Apple’s September 9, 2024 event introduced the iPhone 16 and iPhone 16 Pro families, Apple Watch Series 10, black-titanium Apple Watch Ultra 2, AirPods 4, and AirPods Pro 2 hearing-health features.
- The standard iPhone 16 and iPhone 16 Plus use Apple’s A18 chip, Camera Control, the Action button, and a 48MP Fusion camera system with 2x Telephoto functionality and macro photography.
- The iPhone 16 Pro and iPhone 16 Pro Max add the A18 Pro chip, 6.3-inch and 6.9-inch displays, 5x Telephoto cameras on both models, and 4K120 Dolby Vision video recording.
- Apple Watch Series 10 was announced as nearly 10 percent thinner than Series 7, Series 8, and Series 9 while retaining an all-day 18-hour battery life.
- AirPods 4 came in standard and Active Noise Cancellation versions, while AirPods Pro 2 gained Hearing Protection, Hearing Test, and Hearing Aid features subject to authorization and regional availability.
- The announcements date from 2024, so current prices, stock, software support, product-generation status, and health-feature availability require a publication-time check in 2026.
What did Apple announce at the Apple ‘Glowtime’ event 2024?
Apple’s “Glowtime” event was held on September 9, 2024. The official event materials centered on four product families: iPhone, Apple Watch, AirPods, and related health features. Apple’s official event listing and the official event recording identify the event and its September 9 date.
The main hardware announcements were the iPhone 16 and iPhone 16 Pro lineups, Apple Watch Series 10, a black-titanium version of Apple Watch Ultra 2, and AirPods 4. Apple also announced new AirPods Max colors, USB-C charging for AirPods Max, and a substantial hearing-health update for AirPods Pro 2.
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Apple said the new iPhone 16 lineup, Apple Watch Series 10, black-titanium Apple Watch Ultra 2, and AirPods 4 lineup would be available in stores beginning Friday, September 20, 2024, according to its September 2024 launch update. September 20, 2024 is the historical launch date; it does not establish current availability or current-generation status.
What was new in iPhone 16 and iPhone 16 Plus?
iPhone 16 and iPhone 16 Plus were Apple’s mainstream iPhone announcements at Glowtime, combining the A18 chip with Camera Control, the Action button, improved battery life, and a 48MP Fusion camera system. Apple’s official iPhone 16 announcement also described a 2x Telephoto option and a new Ultra Wide camera that enabled macro photography.
The two standard models shared the principal hardware platform and camera approach. The practical choice between them was primarily size: iPhone 16 was the smaller standard model, while iPhone 16 Plus offered a larger version of the same family. Apple announced improved battery life for the standard models, but the supplied event material does not provide a single runtime figure to use as an independent comparison.
| Model | Chip | Camera highlights | Design and size decision | Battery statement at launch |
|---|---|---|---|---|
| iPhone 16 | A18 | 48MP Fusion camera, 2x Telephoto option, Ultra Wide camera with macro photography | Smaller standard iPhone 16 model | Apple announced improved battery life |
| iPhone 16 Plus | A18 | 48MP Fusion camera, 2x Telephoto option, Ultra Wide camera with macro photography | Larger standard iPhone 16 model | Apple announced improved battery life |
Camera Control was one of the defining interaction changes in the standard lineup, while the Action button carried forward as a hardware control. The standard models were not positioned as the same camera or processor tier as the Pro models: iPhone 16 and iPhone 16 Plus used A18, whereas iPhone 16 Pro and iPhone 16 Pro Max used A18 Pro and added a more advanced Pro camera system.
For current shopping research, iPhone 16 is the most direct product starting point from this event. A current listing should be checked for price, stock, warranty, software support, and whether a newer iPhone generation makes the 2024 model a better value than it was at launch.
What is the difference between iPhone 16 and iPhone 16 Pro?
The central difference is that the standard iPhone 16 family uses A18 and a 48MP Fusion-based camera system, while the Pro family uses A18 Pro, larger Pro displays, a titanium design, and substantially more capable video and camera hardware. Apple’s iPhone 16 Pro announcement supplies the Pro display, camera, and video specifications.
| Decision point | iPhone 16 and iPhone 16 Plus | iPhone 16 Pro and iPhone 16 Pro Max |
|---|---|---|
| Processor | A18 | A18 Pro |
| Main camera system | 48MP Fusion camera with 2x Telephoto option | 48MP Fusion camera with a faster quad-pixel sensor |
| Ultra Wide camera | New Ultra Wide camera with macro photography | 48MP Ultra Wide camera |
| Telephoto camera | 2x Telephoto functionality | 5x Telephoto camera on both Pro models |
| Display sizes | Standard-model sizes; the supplied announcement does not specify measurements here | 6.3 inches on Pro and 6.9 inches on Pro Max |
| Materials and positioning | Standard iPhone design and display tier | Titanium Pro design and larger displays |
| Video and audio | Standard iPhone 16 camera and audio capabilities | 4K at 120 frames per second in Dolby Vision and studio-quality microphones |
| Battery statement at launch | Apple announced improved battery life | Apple announced improved battery life; Apple called Pro Max the iPhone with its best battery life at that point |
The iPhone 16 Pro measured 6.3 inches and the iPhone 16 Pro Max measured 6.9 inches. Apple described the 6.9-inch iPhone 16 Pro Max as the largest iPhone display at the time of announcement. Those are launch specifications and launch-era comparisons, not a claim that the Pro Max remains the largest or newest iPhone in 2026.
The Pro camera system was aimed at buyers who value higher-end photography and video rather than simply wanting the newest processor. Both Pro models received a 5x Telephoto camera, the 48MP Ultra Wide camera, 4K120 Dolby Vision video recording, and studio-quality microphones. Apple’s launch description is a vendor specification and claim; the supplied research contains no independent battery test, camera test, or hands-on performance judgment.
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- This pre-owned product is not Apple certified, but has been professionally inspected, tested and cleaned by Amazon-qualified suppliers.
- There will be no visible cosmetic imperfections when held at an arm’s length. There will be no visible cosmetic imperfections when held at an arm’s length.
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- Accessories will not be original, but will be compatible and fully functional. Product may come in generic Box.
- This product is eligible for a replacement or refund within 365 days of receipt if you are not satisfied.
What did Apple Watch Series 10 add?
Apple Watch Series 10 focused on a thinner case, a larger and more advanced display, faster charging, and new health and water-related capabilities. Apple introduced Series 10 as the thinnest Apple Watch yet and announced sleep-apnea notifications, water-depth sensing, water-temperature sensing, and additional health and fitness insights through watchOS 11.
According to Apple’s 2024 Series 10 announcement, Apple Watch Series 10 was nearly 10 percent thinner than Apple Watch Series 7, Series 8, and Series 9 while retaining an all-day 18-hour battery life. The “nearly 10 percent” figure is Apple’s own comparison, not an independent measurement.
The larger display was another headline change. Apple called Series 10’s screen the largest and most advanced Apple Watch display it had announced at that point. The supplied research does not provide display dimensions, so the meaningful documented comparison is Apple’s larger-display claim rather than an unverified millimetre measurement.
Sleep-apnea notifications require careful wording. Apple described the feature as intended to detect signs of moderate to severe sleep apnea in adults who do not have a diagnosis; the feature should not be presented as a medical diagnosis. Series 10 also added faster charging, water-depth sensing, and water-temperature sensing, making the watch more useful for swimming and water activities than a simple screen-size refresh would suggest.
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Apple COO Jeff Williams described the launch as follows: “Apple Watch Series 10 builds on a decade of breakthrough innovations to offer the most advanced version yet, with even more intelligence, our biggest wearable display, and a design that’s slimmer and sleeker than ever before.” That is Apple’s executive description of the product, not independent testing.
Apple Watch Series 10 at a glance
| Feature | Series 10 announcement |
|---|---|
| Thickness | Nearly 10 percent thinner than Series 7, Series 8, and Series 9, according to Apple in 2024 |
| Battery | All-day 18-hour battery life, according to Apple |
| Display | Largest and most advanced Apple Watch display Apple had announced at that point |
| Health | Sleep-apnea notifications and additional watchOS 11 health insights |
| Water features | Water-depth sensing and water-temperature sensing |
| Charging | Faster charging than the preceding comparison point |
| Construction choices | Aluminum and titanium construction options were part of the comparison |
Was Apple Watch Ultra 2 a new generation at Glowtime?
No. Apple did not introduce an entirely new Apple Watch Ultra generation at Glowtime; Apple introduced Apple Watch Ultra 2 in a black-titanium finish, along with new band options and software features. Apple’s official black-titanium Ultra 2 announcement identifies the change as a finish and configuration update.
The black finish used a custom blasting process and a diamond-like carbon coating over grade 5 titanium. Apple said the resulting surface was scratch-resistant and durable. The black-titanium model came with updated Trail Loop, Alpine Loop, and Ocean Band options featuring black hardware. Apple also introduced a Titanium Milanese Loop designed for water activities.
Apple Watch Ultra 2 retained the outdoor and endurance emphasis of the Ultra line. Apple stated that Ultra 2 offered up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. Those are Apple’s stated maximum figures under the specified usage modes, not a universal runtime guarantee.
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- This pre-owned product is not Apple certified, but has been professionally inspected, tested and cleaned by Amazon-qualified suppliers.
- There will be no visible cosmetic imperfections when held at an arm’s length. There will be no visible cosmetic imperfections when held at an arm’s length.
- This product will have a battery which exceeds 90% capacity relative to new.
- Accessories will not be original, but will be compatible and fully functional. Product may come in generic Box.
- This product is eligible for a replacement or refund within 365 days of receipt if you are not satisfied.
Software additions highlighted for Ultra 2 included training-load insights, the Vitals app, sleep-apnea notifications, the Tides app, and new Action button customization through watchOS 11. Apple also announced an Apple Watch Hermès Ultra 2 variant.
Apple COO Jeff Williams said: “Apple Watch Ultra 2 is the ultimate sports watch, with features that support athletes at every level of their training and performance — and throughout their day and night.” The statement is an Apple product claim and should not be confused with an independent sports-watch review.
How does Apple Watch Series 10 compare with Apple Watch Ultra 2?
Apple Watch Series 10 is the more everyday-oriented choice, while black-titanium Apple Watch Ultra 2 prioritizes rugged materials, long battery endurance, outdoor functions, and specialized bands.
| Decision point | Apple Watch Series 10 | Black-titanium Apple Watch Ultra 2 |
|---|---|---|
| Role | Everyday smartwatch with a thinner design and large display | Rugged sports-watch configuration with outdoor and endurance emphasis |
| Materials | Aluminum or titanium construction options | Grade 5 titanium with black finish and diamond-like carbon coating |
| Battery claim | All-day 18-hour battery life | Up to 36 hours regular use or up to 72 hours Low Power Mode |
| Health and fitness | Sleep-apnea notifications and watchOS 11 health and fitness insights | Training load, Vitals, sleep-apnea notifications, and watchOS 11 features |
| Water and outdoor features | Water-depth and water-temperature sensing | Tides app, water-focused bands, and Titanium Milanese Loop designed for water activities |
| Band direction | General Apple Watch band ecosystem | Updated Trail Loop, Alpine Loop, and Ocean Band with black hardware |
| Distinctive launch option | Series 10 family | Apple Watch Hermès Ultra 2 variant also announced |
The comparison is therefore not simply a matter of which watch is “better.” Series 10 makes more sense for a buyer who values slimness, comfort, everyday health tracking, and a large display. Ultra 2 is the more targeted option for endurance, outdoor navigation and training, water activities, a tougher titanium configuration, and longer stated battery endurance.
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What did Apple announce for AirPods 4?
Apple announced two versions of AirPods 4: standard AirPods 4 and AirPods 4 with Active Noise Cancellation. Both versions used a new open-ear design and the H2 chip. Apple’s AirPods 4 announcement also highlighted a new acoustic architecture, a low-distortion driver, a high-dynamic-range amplifier, Personalized Spatial Audio with dynamic head tracking, Voice Isolation, and Siri Interactions.
The new charging case used USB-C and was more than 10 percent smaller in volume than its predecessor. Apple said the case provided up to 30 hours of battery life. The Active Noise Cancellation version could charge through a USB-C cable, an Apple Watch charger, or a Qi-certified charger, giving it more charging options than the basic distinction between two earbud versions might suggest.
| Feature | AirPods 4 | AirPods 4 with Active Noise Cancellation |
|---|---|---|
| Fit and design | New open-ear design | New open-ear design |
| Chip | H2 | H2 |
| Active Noise Cancellation | Not included in the standard version | Included |
| Audio features | New acoustic architecture, low-distortion driver, high-dynamic-range amplifier, Personalized Spatial Audio, Voice Isolation, and Siri Interactions | New acoustic architecture, low-distortion driver, high-dynamic-range amplifier, Personalized Spatial Audio, Voice Isolation, and Siri Interactions |
| Charging case | USB-C case; Apple said up to 30 hours of battery life | USB-C case; Apple said up to 30 hours of battery life |
| Charging options highlighted at launch | USB-C cable | USB-C cable, Apple Watch charger, or Qi-certified charger |
The important purchase distinction is not color or storage: AirPods 4 with Active Noise Cancellation added ANC and broader charging compatibility. The open-ear design also means the two versions remained part of the same AirPods 4 design approach rather than becoming separate in-ear and over-ear products.
For ownership, model-specific accessories are more useful than a generic event-themed shopping list. An iPhone 16 case, AirPods 4 case, Apple Watch Series 10 band, or USB-C charging cable should be matched to the exact device and charging configuration before purchase.
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- This pre-owned product is not Apple certified, but has been professionally inspected, tested and cleaned by Amazon-qualified suppliers.
- There will be no visible cosmetic imperfections when held at an arm’s length. There will be no visible cosmetic imperfections when held at an arm’s length.
- This product will have a battery which exceeds 90% capacity relative to new.
- Accessories will not be original, but will be compatible and fully functional. Product may come in generic Box.
- This product is eligible for a replacement or refund within 365 days of receipt if you are not satisfied.
What changed for AirPods Max?
AirPods Max received new colors and USB-C charging convenience, but Apple did not announce a new AirPods Max generation at the event. Apple listed the colors as midnight, starlight, blue, purple, and orange in its Glowtime lineup update.
That makes AirPods Max a refresh of the existing over-ear line rather than a new core product launch. Buyers comparing AirPods Max with AirPods 4 should treat them as different form factors: AirPods Max are over-ear headphones, while AirPods 4 use the new open-ear earbud design.
What hearing-health features did AirPods Pro 2 receive?
AirPods Pro 2 gained a hearing-health system consisting of Hearing Protection, Hearing Test, and Hearing Aid features. Apple described the Hearing Test as scientifically validated and described Hearing Aid as a clinical-grade, over-the-counter feature for users with mild to moderate hearing loss.
Apple’s stated rationale included a statistic from its own research. According to the Apple Hearing Study, cited by Apple in 2024, 75 percent of people diagnosed with hearing loss go untreated. Apple also reported that one in three people are regularly exposed to loud environmental noise levels that can affect hearing.
Apple’s Sumbul Desai, M.D., vice president of Health, said: “Hearing health is an essential part of our overall wellbeing, yet it can often be overlooked — in fact, according to the Apple Hearing Study, a staggering 75 percent of people diagnosed with hearing loss go untreated.” This is an attributed Apple statement and a statistic from Apple’s study, not an independent review of the AirPods features.
Availability required several caveats at launch. Apple said the hearing features depended on compatible hardware and current firmware, and that the features were subject to authorization by health authorities and regional availability. Apple expected sleep-apnea notifications in more than 150 countries and regions and expected Hearing Test and Hearing Aid in more than 100 countries and regions, according to its 2024 health-features announcement.
The “more than 150” and “more than 100” figures were launch expectations, not a current worldwide availability statement for 2026. Anyone checking AirPods Pro 2 hearing features now should verify the country or region, compatible iPhone and AirPods hardware, required firmware, and applicable health authorization.
AirPods hearing features versus Apple Watch sleep-apnea notifications
| Feature area | Product announced | What Apple described | Important limitation |
|---|---|---|---|
| Hearing Protection | AirPods Pro 2 | Part of the hearing-health system announced at Glowtime | Availability depended on compatible hardware, firmware, authorization, and region |
| Hearing Test | AirPods Pro 2 | Scientifically validated hearing test | Expected in more than 100 countries and regions at launch; not a current global-availability claim |
| Hearing Aid | AirPods Pro 2 | Clinical-grade, over-the-counter feature for mild to moderate hearing loss | Subject to health-authority authorization and regional availability |
| Sleep-apnea notifications | Apple Watch Series 10 and Apple Watch Ultra 2 | Intended to detect signs of moderate to severe sleep apnea in adults without a diagnosis | Notifications are not the same as a medical diagnosis; launch availability was regional |
What was not announced at the Glowtime event?
The official September 9, 2024 materials support announcements for iPhone, Apple Watch, AirPods, and related health features. The official materials do not support adding a new Apple TV hardware announcement, a new Mac announcement, or a new iPad announcement to this event roundup.
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- The large 6.9-inch display combines ProMotion 120Hz technology with advanced color calibration, giving movies, games, and productivity apps a spacious, crisp, and fluid visual experience that’s ideal for multitasking or immersive media consumption.
“Everything else announced” therefore means the remaining products and features documented by Apple: black titanium for Apple Watch Ultra 2, the Hermès Ultra 2 variant, new Apple Watch bands, AirPods Max colors and USB-C charging, and the AirPods Pro 2 hearing-health system. It does not mean that every Apple product category received an update.
How did the Glowtime lineup compare at launch?
The launch lineup divided cleanly into everyday devices, Pro hardware, rugged watch hardware, and hearing-focused audio features. The table below summarizes the documented role of each product without treating any 2024 device as automatically current in 2026.
| Product | Best understood as | Defining launch features | Main decision or caveat |
|---|---|---|---|
| iPhone 16 | Smaller mainstream iPhone | A18, Camera Control, Action button, 48MP Fusion camera, 2x Telephoto option, macro-capable Ultra Wide camera | Choose the standard size; verify current price and support |
| iPhone 16 Plus | Larger mainstream iPhone | A18, Camera Control, Action button, 48MP Fusion camera, 2x Telephoto option, macro-capable Ultra Wide camera | Choose the larger standard size; verify current price and support |
| iPhone 16 Pro | Smaller Pro iPhone | A18 Pro, 6.3-inch display, 48MP Fusion and 48MP Ultra Wide cameras, 5x Telephoto, 4K120 Dolby Vision | Pay for the Pro camera, display, materials, and video tier only if those features matter |
| iPhone 16 Pro Max | Largest Pro iPhone | A18 Pro, 6.9-inch display, 48MP Fusion and 48MP Ultra Wide cameras, 5x Telephoto, 4K120 Dolby Vision | Choose the largest display and Apple’s launch-best iPhone battery claim; verify current generation |
| Apple Watch Series 10 | Everyday Apple Watch | Thinner design, largest announced display at that point, faster charging, sleep-apnea notifications, depth and temperature sensing | Prioritizes slimness and general use over Ultra-specific endurance features |
| Apple Watch Ultra 2 in black titanium | Rugged sports-watch configuration | Black grade 5 titanium, up to 36 hours regular use or 72 hours Low Power Mode, Tides, training load, specialized bands | Not a new Ultra generation; it was a black-titanium Ultra 2 update |
| AirPods 4 | Standard open-ear earbuds | H2 chip, new acoustic architecture, USB-C case, Personalized Spatial Audio, Voice Isolation, Siri Interactions | No Active Noise Cancellation in the standard version |
| AirPods 4 with Active Noise Cancellation | Open-ear earbuds with ANC | AirPods 4 features plus Active Noise Cancellation and broader charging options | Check whether ANC and charging flexibility justify the higher-tier version |
| AirPods Pro 2 | Hearing-health-focused AirPods | Hearing Protection, Hearing Test, and Hearing Aid features | Health features depend on hardware, firmware, authorization, and region |
| AirPods Max | Existing over-ear headphone line | New colors and USB-C charging convenience | No new AirPods Max generation was announced |
What should readers verify before buying these products now?
Readers considering a Glowtime product in 2026 should first verify whether the product is still sold as new, refurbished, or supported in their region. The September 20, 2024 store date is useful for reconstructing the launch, but it cannot answer current stock or pricing.
Second, check current software support and compatibility. Apple Watch health functions and AirPods hearing functions were tied to compatible hardware and software at announcement, and regional health authorization mattered. A product page, current support documentation, or device settings should be checked rather than assuming that a launch feature is available everywhere.
Third, match accessories to the exact model. iPhone 16 and iPhone 16 Pro cases are not interchangeable by default; Apple Watch Series 10 and Ultra 2 bands have different use cases; and AirPods 4 cases should match the relevant charging-case design. USB-C is central to the AirPods 4 and AirPods Max charging update, but a cable or charger should still be checked for compatibility with the specific device.
Finally, separate Apple’s launch claims from independent testing. Apple supplied the battery figures, thinness comparison, camera specifications, and health-feature descriptions in the cited announcements. The supplied research does not include independent battery tests, camera benchmarks, or hands-on reviews, so those conclusions should not be added to a historical event roundup.
Frequently Asked Questions
Was Apple Watch Ultra 2 a new generation at the Glowtime event?
No. Apple announced Apple Watch Ultra 2 in a black-titanium finish, new bands, and software features, but it did not introduce an entirely new Ultra generation at the September 2024 event.
Are the Apple Watch and AirPods hearing-health features available everywhere?
Apple expected sleep-apnea notifications in more than 150 countries and regions at launch, while Hearing Test and Hearing Aid for AirPods Pro 2 were expected in more than 100. Current availability depends on compatible hardware, firmware, health-authority authorization, and region.
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What is the difference between AirPods 4 and AirPods 4 with ANC?
AirPods 4 with Active Noise Cancellation adds ANC and broader charging options to the same new open-ear AirPods 4 design. Both versions use the H2 chip, USB-C charging cases, and the listed spatial-audio and voice features.
When did the iPhone 16 and Apple Watch Series 10 launch?
The event was held on September 9, 2024, and the announced products began arriving in stores on September 20, 2024. Those dates describe the historical launch and do not establish that iPhone 16 is Apple’s newest iPhone in 2026.
The Bottom Line
Bottom line: Apple’s September 9, 2024 Glowtime event was a coordinated iPhone, Apple Watch, and AirPods refresh rather than an across-the-board Apple product launch. The biggest upgrades were A18 and A18 Pro iPhones, the thinner Series 10 watch, black titanium for Ultra 2, two AirPods 4 tiers, and hearing-health features for AirPods Pro 2. Treat every price, availability, support, and health-feature statement as launch-era information until checked for the reader’s region and the 2026 buying context.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
