The Bell & Ross BR V2-94 FULL LUM is a 41 mm automatic chronograph limited to 250 pieces, with a dial that pairs pale green and pale yellow Super-LumiNova. Its exact reference is BRV294-LUM-ST/SRB. Bell & Ross’s US product page showed a price of $6,164.00 and marked the watch unavailable on October 8, 2026; that is a dated US listing, not a universal market price.
BR V2-94 FULL LUM specifications
| Specification | Details |
|---|---|
| Reference | BRV294-LUM-ST/SRB; Bell & Ross identifies it as the BR V2-94 FULL LUM. Official product page |
| Edition | Limited to 250 pieces, according to Bell & Ross. Official product page |
| Case | 41 mm polished-satin steel. Official product page |
| Movement | BR-CAL.301 automatic mechanical. Official product page |
| Functions | Hours, minutes, small seconds at 3 o’clock, date, central chronograph seconds, and a 30-minute chronograph counter at 9 o’clock. Official product page |
| Bezel | Fixed bezel with a black anodized aluminum ring graduated to 60 minutes. Official product page |
| Dial and hands | Green painted dial; numerals and indices coated with Super-LumiNova; skeletonized metal hour, minute and second hands filled with Super-LumiNova. Bell & Ross specifies pale green and pale yellow lume colors. Official product page |
| Crystal and case back | Ultra-domed anti-reflective sapphire crystal; steel and sapphire crystal case back. Official product page |
| Crown and pushers | Screw-down crown and pushers. Official product page |
| Water resistance | 100 meters, as listed by Bell & Ross. Official product page |
| Strap and buckle | Black rubber strap with polished-satin steel pin buckle. Official product page |
What makes the FULL LUM dial distinctive?
The FULL LUM treatment is more than luminous hands and markers on a conventional dark dial: the dial itself is painted green, while its numerals and indices and the filled hands also use luminous material. Bell & Ross describes the two lume shades as pale green and pale yellow and says the dial is designed to be readable day and night. That is the manufacturer’s description, not a measured claim about how long the watch glows or how bright it is in particular conditions.
Monochrome’s review places the FULL LUM within a continuing series of luminous Bell & Ross designs and notes the contrast between the dial base and the applied luminous elements. Monochrome’s review Hodinkee’s launch coverage describes oversized Arabic numerals, two large subdials at opposing quarter-hour positions, a date window at 4:30, and aviation-inspired central hands. Hodinkee’s launch coverage
How the chronograph is arranged
The display combines the small running seconds at 3 o’clock with the 30-minute chronograph counter at 9 o’clock. Central chronograph seconds make elapsed seconds readable from the main hand stack, while the date sits at 4:30 according to Hodinkee’s description. The fixed bezel’s 60-minute scale is separate from the chronograph: it is a timing reference on the bezel, not an additional chronograph register.
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BR V2-94 FULL LUM price and availability
On October 8, 2026, Bell & Ross’s US product page displayed $6,164.00 and labeled the model “Unavailable.” Check the official US listing Both the price and stock status are a snapshot for that page and date; they may change, and they do not establish the price or availability in other countries or through other sellers. If looking elsewhere, verify the exact reference BRV294-LUM-ST/SRB, condition, and seller’s current stock before buying.
What to compare with other BR V2-94 versions
For a useful comparison, look beyond the family name and compare the specific configuration. The FULL LUM’s combination of full luminous dial treatment, black 60-minute bezel ring, black rubber strap, 250-piece edition, and listed BR-CAL.301 movement distinguishes the documented specification. Other variants may differ in these details; current comparable prices and availability are not established here.
Rank #2
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- Dial and lume: Check dial color and how much of the dial, numerals, indices, and hands are luminous.
- Bezel: Compare the bezel material and scale rather than assuming all BR V2-94 bezels match.
- Strap or bracelet: Confirm the supplied configuration; do not assume another strap will fit without checking compatibility.
- Edition and availability: Verify whether the specific reference is limited and whether it is currently offered.
- Movement and layout: Check the stated calibre, date position, subdial functions, and chronograph display.
- Price: Compare current listings in the same geography and account for condition and seller.
What “hands-on” can—and cannot—tell you here
The published specifications and launch coverage establish the model’s configuration and design, but they do not establish measured case thickness, wrist comfort, actual lume duration, or timekeeping performance. Those points require direct inspection or reliable measurement; they should not be inferred from the product description.
Quick Recap
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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